Jony Ive: The Genius Behind Apple's Greatest Products (33 page)

13
. Steven Levy,
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(Simon & Schuster, 2006) 102.

14
. Jonathan Ive in conversation with Dylan Jones, editor of British
GQ
, following his award of honorary doctor at the University of the Arts London, © Nick Carson 2006. First published in issue 5 of
TEN4
, http://ncarson.wordpress.com/2006/12/12/jonathan-ive/, November 16, 2006.

15
. IDEA, www.idsa.org/award

16
.
ICON
004, http://www.iconeye.com/read-previous-issues/icon-004|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July/August 2003.

17
. Neil Mcintosh, “Return of the Mac,” http://www.guardian.co.uk/artanddesign/2003/jun/04/artsfeatures.shopping, June 3, 2003.

18
. Ibid.

19
. Garry Barker, “Hey Mr. Tangerine Man,”
Sydney Morning Herald
, http://www.smh.com.au/articles/2003/06/11/1055220639850.html, June 12, 2003.

20
. Nathalie Atkinson, “That New White Magic,”
Saturday Post
, Canada, http://www.nationalpost.com/search/site/story.asp?id=1378CAFA-0509-4389-8B7E-4333915AF45A, August 2, 2003.

21
. Larry Elliott, “Better Design Requires Better Product,” http://www.guardian.co.uk/business/2005/nov/21/politics.economicpolicy, November 20, 2005.

22
. Ibid.

23
. Jonny Evans, “Apple Design Chief Jonathan Ive Collects CBE,”Macworld, http://www.macworld.co.uk/mac/news/?newsid=16510, November 17, 2006.

24
. Marcus Fairs,
ICON
, http://www.iconeye.com/read-previous-issues/icon-004-|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July /August 2003.

25
. Dick Powell, “At the Core of Apple,” Innovate, issue 6, Summer 2009, http://www.innovation.rca.ac.uk/cms/files/Innovate6.pdf

26
. Phil Schiller,
Apple v. Samsung
trial testimony.

27
. Isaacson,
Steve Jobs
, Kindle Edition.

28
. Apple Press info, “Tim Cook Named COO of Apple,” http://www.apple.com/pr/library/2005/10/14Tim-Cook-Named-COO-of-Apple.html, October 14, 2005.

29
. Interview with Jon Rubinstein, October 2012

30
. Leander Kahney,
Inside Steve’s Brain
, expanded edition (Portfolio, 2009), 96.

31
. Joel West, “Apple Computer: The iCEO Seizes the Internet,” http://www.scribd.com/doc/60250577/APPLE-Business, October 20, 2002.

32
. Adam Lashinsky, “Tim Cook: The Genius Behind Steve,”
Fortune
, http://money.cnn.com/2011/08/24/technology/cook_apple.fortune/index.htm, August 24, 2011.

33
. Interview with Doug Satzger, January 2013.

34
. Walter Isaacson,
Steve Jobs
, Kindle edition

35
. Ibid.

CHAPTER 10

The iPhone

1
. Walter Isaacson,
Steve Jobs
(Simon & Schuster) Kindle Edition.

2
. Ibid.

3
. Ibid.

4
. John Paczkowski, “Apple CEO Steve Jobs Live at D8,” http://allthingsd.com/20100601/steve-jobs-session/, June 1, 2010.

5
. Scott Forstall,
Apple v. Samsung
trial testimony.

6
. Ibid.

7
. Kevin Rose, “Matt Rogers: Founder of Nest Labs interview,”
Foundation 21
, 2012, video, http://www.youtube.com/watch?v=HegU77X6I2A

8
. “On the verge,”
The Verge,
April 29, 2012, video http://www.theverge.com/2012/4/30/2987892/on-the-verge-episode-005-tony-fadell-and-chris-grant.

9
. Isaacson,
Steve Jobs
, Kindle Edition.

10
. Scott Forstall testimony at
Apple v. Samsung
trial.

11
.
Apple v. Samsung
trial, deposition of Jonathan Ive,

12
. Ibid.

13
. Ibid.

14
. Ibid.

15
. Charles Duhigg and Keith Bradsher, “How the U.S. Lost Out on iPhone Work,”
New York Times
, http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html, January 21, 2012.

16
. Bryan Gardiner, “Glass works: How Corning Created the Ultrathin, Ultrastrong Material of the Future,” Wired.com, http://www.wired.com/wiredscience/2012/09/ff-corning-gorilla-glass/all/, September 24, 2012.

17
. Isaacson,
Steve Jobs
, Kindle edition.

18
. Fred Vogelstein, “The Untold Story: How the iPhone Blew Up the Wireless Industry,” Wired.com, http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone, January 1, 2008.

19
. Katherine Rushton, “Apple Design Chief Sir Jonathan Ive: iPhone was ‘Nearly Axed,’” http://www.telegraph.co.uk/technology/apple/9440639/Apple-design-chief-Sir-Jonathan-Ive-iPhone-was-nearly-axed.html, July 31, 2012.

20
. Vogelstein, “The Untold Story.”

21
.
Apple v. Samsung
trial, testimony of Christopher Stringer.

22
. Janko Roettgers, “Alan Kay: With the Tablet, Apple Will Rule the World,” Gigaom.com, http://gigaom.com/2010/01/26/alan-kay-with-the-tablet-apple-will-rule-the-world/.

CHAPTER 11

The iPad

1
. Walter Isaacson,
Steve Jobs
(Simon & Schuster, 2011), Kindle edition.

2
. Brian Heater, “Steve Jobs Shows No Love for Netbooks,” http://www.pcmag.com/article2/0,2817,2358514,00.asp, January 28, 2010.

3
. Isaacson,
Steve Jobs
, Kindle edition.

4
. Ibid.

5
.
Apple v. Samsung
trial, testimony of Christopher Stringer.

6
. Charles Arthur, “Netbooks Plummet While Tablets and Smartphones Soar, says Canalys,” The
Guardian
, http://www.guardian.co.uk/technology/blog/2012/feb/03/netbooks-pc-canalys-tablet, February 3, 2012.

7
. Apple Press info, “Mark Papermaster Joins Apple as Senior Vice President of Devices Hardware Engineering,” http://www.apple.com/pr/library/2008/11/04Mark-Papermaster-Joins-Apple-as-Senior-Vice-President-of-Devices-Hardware-Engineering.html, November 4, 2008.

8
. Fadell declined to comment.

9
. Jonathan Ive in Apple iPad 2 official video 2011, video, http://www.youtube.com/watch?v=fjlvmbJEUmk, March 2011.

10
. Ibid.

11
. David Pogue, “This Year, Gift Ideas in Triplicate,”
New York Times
, http://www.nytimes.com/2012/11/01/technology/personaltech/presenting-the-nook-hd-ipad-mini-and-windows-phone-8-review.html, October 30, 2012.

12
. Gartner Inc., “Gartner Says Worldwide PC, Tablet and Mobile Phone Shipments to Grow 5.9 Percent in 2013 as Anytime-Anywhere Computing Drives Buyer Behavior,” http://www.gartner.com/newsroom/id/2525515, June 24, 2013.

CHAPTER 12

Unibody Everywhere

1
. Apple special event video, Oct 14: Apple Notebook Event 2008, New Way to Build 2-/6, 2008, video, http://www.youtube.com/watch?v=7JLjldgjuKI.

2
. Ibid.

3
. Interview with Doug Satzger, January 2013.

4
. Apple special event video, Oct 14.

5
. Interview with Chris Lefteri, October 2012.

6
. Interview with a former Apple engineer, June 2013.

7
. Personal interview, June 2013.

8
. Interview with Dennis Boyle, October 2012.

9
. Interview with a former Apple engineer, June 2013.

10
. Horace Dediu, “How Much Do Apple’s Factories Cost?” http://www
.asymco.com/2011/10/16/how-much-do-apples-factories-cost/ October 16, 2011.

11
. Greenpeace, “Guide to Greener Electronics 18,” http://www.greenpeace.org/new-zealand/en/Guide-to-Greener-Electronics/18th-Edition/APPLE/, November 2012.

12
. Interview with Kyle Wiens, June 2013.

13
. Interview with Doug Satzger, January 2013.

CHAPTER 13

Apple’s MVP

1
. Walter Isaacson,
Steve Jobs
(Simon & Schuster, 2011), Kindle edition.

2
. Ibid.

3
. Ibid.

4
. Jemima Kiss, “Apple’s Worst Nightmare: Is Jonathan Ive to Leave?” http://www.theguardian.com/technology/pda/2011/feb/28/apple-jonathan-ive, February 28, 2011.

5
. Maurice Chittenden and Sean O’Driscoll, “I Created the iPad and iClaim my £18m,” http://www.thesundaytimes.co.uk/sto/news/uk_news/Tech/article563855.ece, February 27, 2011.

6
. Martha Mendoza, “Apple Designer as Approachable as His iMac,” Associated Press, April 8 1999.

7
. Shane Richmond, “Jonathan Ive interview: Apple’s Design Genius is British to the Core,”
Telegraph
, http://www.telegraph.co.uk/technology/apple/9283486/Jonathan-Ive-interview-Apples-design-genius-is-British-to-the-core.html, May 23, 2012.

8
. Ibid.

9
. Interview with Phil Gray, January 2013.

10
. Apple WWDC 2010—iPhone 4 Introduction, 2010, video, http://www.youtube.com/watch?v=z__jxoczNWc.

11
. Apple Press info, “Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services,” http://www.apple.com/pr/library/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services.html, October 29, 2012.

12
. Mark Gurman, “Tim Cook Emails Employees, Thanks Scott Forstall, Says Bob Mansfield to Stay On for Two Years,” http://9to5mac.com/2012/10/29/tim-cook-emails-employees-thanks-scott-forstall-says-bob-mansfield-to-stay-on-for-two-years/, October 29, 2012.

13
. Nick Wingfield and Nick Bilton, “Apple Shake-Up Could Lead to Design Shift,”
New York Times,
http://www.nytimes.com/2012/11/01/technology/apple-shake-up-could-mean-end-to-real-world-images-in-software.html, October 31, 2012.

14
. Shane Richmond, “Jonathan Ive Interview: Simplicity Isn’t Simple,”
Telegraph,
http://www.telegraph.co.uk/technology/apple/9283706/Jonathan-Ive-interview-simplicity-isnt-simple.html, May 23, 2012.

15
. Apple 2013 Worldwide Developers Conference, keynote video: http://www.youtube.com/watch?v=qzUH9PJA1Ro, June 10, 2013.

16
. Interview with Sally Grisedale, February 2013.

17
. Interview with Larry Barbera, June 2013.

18
. Alex Schleifer, “The Age of the User Interface,” http://saydaily.com/2013/02/design-really-is-everything-now.html, February 15, 2013.

19
. Josh Tyrangiel, “Tim Cook’s Freshman Year: The Apple CEO Speaks,”
Bloomberg Businessweek,
http://www.businessweek.com/articles/2012-12-06/tim-cooks-freshman-year-the-apple-ceo-speaks, December 6, 2012.

20
. Isaacson,
Steve Jobs
, Kindle edition.

21
. Ibid.

22
. Richmond, “Jonathan Ive Interview: Simplicity Isn’t Simple.”

23
. Katherine Rushton, “Apple Design Chief: ‘Our Goal Isn’t to Make Money,’”
Telegraph
, http://www.telegraph.co.uk/technology/apple/9438662/Apple-design-chief-Our-goal-isnt-to-make-money.html, July 30, 2012.

24
. Katherine Rushton, “Apple Design Chief Sir Jonathan Ive: iPhone Was ‘Nearly Axed,’”
Telegraph,
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9440639/Apple-design-chief-Sir-Jonathan-Ive-iPhone-was-nearly-axed.html, July 31, 2012.

25
. Interview with Clive Grinyer, January 2013.

26
. Ibid.

27
. Jonathan Ive, speaking in Objectified documentary, 2009.

28
. London Design Museum, interview with Jonathan Ive, http://designmuseum.org/design/jonathan-ive, last modified 2007.

29
. Mark Prigg, “Sir Jonathan Ive: Knighted for Services to Ideas and Innovation,”
The Independent
, http://www.independent.co.uk/news/people/profiles/sir-jonathan-ive-knighted-for-services-to-ideas-and-innovation-7563373.html, March 13, 2012.

30
. Interview with Andrew Hargadon, October 2012.

31
. Interview with Alex Milton, October 2012.

The page numbers in this index refer to the printed version of this book. The link provided will take you to the beginning of that print page. You may need to scroll forward from that location to find the corresponding reference on your e-reader.

Adobe Director,
179
–80

Airport,
149

Alias Wavefront (Autodesk Alias),
118
–19,
121

Alpha Top Corporation,
202

aluminum,
204
–8

iPad and,
236
–37

iPod Mini and,
195
,
204

Power Mac G5 Tower and,
206
–8

Amazon,
95

Amelio, Gil,
96
,
99
,
101
,
103
,
104

Ammunition,
95

Anderson, Fred,
101

Andre, Bartley K.,
70
,
71
,
214

Andresen, Marj,
117
–18,
120
,
121
–22,
126
–27,
128
,
150

Andrews, Melanie,
28

ANPP (Apple New Product Process),
141
–43

AOL,
114

Apple,
28
–29,
33
,
62
–270.
See also
specific products

“A” team selected by Jobs,
110
–13

Brunner era at,
51
–63,
67
–95

China, manufacturing in,
201
,
204
,
206
–10

Cook succeeds Jobs at,
253
–54

declining market share and revenues,
95
–96

early days at,
62
–100

engineering groups’ role at,
73
,
149
–50

enterprise resource-planning system (ERP),
203

environmental profile of,
248
–50

Espresso aesthetic adopted by,
83
–84

iBooks,
145
–49,
153
–55,
202

IDg studio (
See
IDg studio, Apple)

iMac G4 design and development,
140
–41,
187
–92

iMacs,
80
,
115
–41,
202
,
247

iPads,
70
,
94
,
151
,
158
,
232
–39,
258
–59,
268

iPhones,
70
,
80
,
94
,
154
,
214
–31,
255
–56,
259
,
268

iPods,
80
,
172
–86,
199

Ive as creative head at,
259
–70

Ive replaces Brunner as head of design at,
95

Jobs first tenure (1976–1985) at,
105
–10

Jobs returns to,
101
–2

manufacturing and distribution, streamlining of,
201
–4

new product process (ANPP) at,
141
–43

outsourcing of manufacturing by,
79

parallel design investigations process at,
53
,
73
–74

post-Jobs product releases,
259
–60

Power Macs,
143
–45

product development by consensus at, mid to late 1990s,
96
–100

product development cycles at,
72
–73

Project Juggernaut and,
51
,
53
–60,
73

Project Pomona and,
84
–93

recruits Brunner,
66
–67

restructuring of, and product line simplification under Jobs,
102
–5

search for design talent to replace Esslinger/Frog Design,
64
–66

Snow White design language,
63
,
83
,
110

stock price of,
256
,
259

Titanium PowerBook G4,
150
–53

2x2 product plan,
103
–4,
114
,
143
,
145
,
150

unibody manufacturing process and,
238
,
240
–48,
268
–69

AppleDesign
(Kunkel),
46
,
69
,
94

Apple IIc,
110

“Apple’s Worst Nightmare”
(Guardian),
252

Apple v. Samsung,
71
,
81
,
168
,
223

Ars Technica web site,
156
,
157

Askeland, Roy,
120

Associated Press,
134

Aston Martin,
192
,
193

AT&T,
230

Autodesk Alias,
118
–19

Bajarin, Tim,
111
,
131

Baksi, Gautam,
169
,
171
,
245
,
247

Ballmer, Steve,
231

Bandai,
122

Barbera, Larry,
70
,
263

Barnes & Noble,
95

Barthes, Roland,
186

Bastiaens, Gaston,
78

Bauhaus,
17

Beats by Dr. Dre headphones,
95

Beckham, David,
1

Bellini, Mario,
64

bezel, for iMac G4,
189
–90

Bloomberg BusinessWeek,
263

B&O Mac,
87

Bondi Blue,
123
–24

Bono,
186
,
254

Bosche,
42

Boston Globe,
133

Boyle, Dennis,
246

brainstorming sessions,
166
–68

Braun,
17
,
44

Bray, Hiawatha,
133

Brian Drumm,
42

Brown, Gordon,
197

Brown, Julian,
42

Brunner, Robert,
30
–33,
79
,
98
,
114
,
159
,
200

Apple’s recruiting and hiring of,
66
–67

hires Jony Ive for Apple,
57
–61

IDg studio established by and accomplishments under,
62
–63,
67
–95

at Lunar Design,
51
–61,
65
–66

management style of,
72
–74

parallel design investigations of,
53
,
73
–74

post-Apple accomplishments of,
95

Project Pomona and,
84
–87

quits Apple,
92
–94

recruits Tangerine for Project Juggernaut,
53
–57

Brunner, Russ,
31

Bull, Michael,
186

Businessweek,
111

CAD modeling process,
117
–22,
161

CAM (computer-aided manufacturing) systems,
121

Canon,
79

capacitive screens,
226

capacitive touch,
156

Casady & Greene,
172

Chalil, Satjiv,
95

Charles II, King,
1

Chaudhri, Imran,
213
–14

Chemcor,
227
–28

China, Apple’s shift of manufacturing to,
201
,
204
,
206
–10

Chingford Foundation School,
1
–2

Ching Yu,
168

Christensen, Terry,
97

Churchill, Winston,
1

clamshell design, of iBooks,
146
,
147

CLIÉ,
223

Clinton, Bill,
254

Clow, Lee,
128
,
156

clutch mechanism in hinge, for PowerBook,
198

CNC milling machines,
161
,
168

Colani, Luigi,
65

color choice

for iMac

Bondi Blue,
123
–24

expansion of colors,
138
–41

for iPod,
182
–83,
185

Columbus.
See
iMac

Commtel phone company,
38

Compaq,
105
,
148

concurrent engineering,
142
–43

Conran, Terence,
9

Cook, Tim,
201
–4,
251
,
254
,
260
,
263
–64

Corning Incorporated,
227
–28

Coster, Daniel J.,
71
,
123
,
130
,
210
,
214

Costolo, Dick,
258

Cotton, Katie,
254

CRT monitors, Ive’s design for,
79
–80

Cue, Eddy,
254

Daily Telegraph,
256

Darbyshire, Martin,
37
–44,
45
,
46
,
48
,
49
,
56
,
57
,
58
,
59

Dediu, Horace,
246

De Iuliis, Danielle,
70
,
82
,
84
,
86
,
150
,
166
,
192

Dell,
105
,
157

De Lucchi, Michele,
44

design story,
116

of iMac,
116

of iPhone,
220

of iPod,
175

design technology (DT), in UK schools,
3
–4

detailing,
151
–52

The Division,
26

Doonesbury
(comic),
77

double-sandwich course structure, at Newcastle Polytechnic,
15
–16

Dunn, Jeremy,
7

Dunn, Paul,
118
,
119
,
120
,
121

DuPont,
147

Dynabook,
231

easy access to inside of Macs,
98

Eichler, Joseph,
106

802.11 wireless networking technology,
148
–49

Elias, John,
214

Ellison, Larry,
115

eMachines,
135

eMate,
99
,
123

Emin, Tracey,
16

engineering department, Apple,
73
,
149
–50

English, Rick,
69
,
73
,
74
,
78

enterprise resource-planning system (ERP),
203

environmental profile, of Apple,
248
–50

Espresso aesthetic,
83
–84

Esslinger, Hartmut,
63
,
66
,
109
–10,
112
,
114

European Space Agency,
142
–43

Extrudo design

for iPad,
234
–35

for iPhone,
221
–22

ExxonMobil,
256

Fadell, Tony

as head of iPod division,
199

iPhone and,
216
,
217
–18,
219

iPod and,
174
–78

leaves Apple,
237
–38

Fairs, Marcus,
195
–96

Fancy Models Corporation,
168

Federighi, Craig,
261

fiddle factor,
22
–23,
76

FingerWorks,
214

floppy drive, lack of on iMac,
125
,
133
–34

Folio keyboard,
56

Ford,
60

Ford, Henry,
107

Forstall, Scott,
163
,
216
,
218
–20,
259
,
260
,
261
,
262
,
265

Fortt, Jon,
134

Fortune,
137

Foxconn,
206
,
208
–10

friction stir welding (FSW),
247

Frog Design,
63
,
64
,
65
–66,
69
,
73
,
109
–10

Fukasawa, Naoto,
46

Furbershaw, Gerard,
31

Fuse Networks,
174

Future Power,
135

Gates, Bill,
136
,
254

Gateway,
105

Germanic approach to design education,
17

German Industrie Forum,
42

Gibson, Hal,
134

Giugiaro, Giorgetto,
64
–65,
112

Glancey, Jonathan,
196

Goldsmiths,
16
–17

Goldstar,
42

Gore, Al,
254

Gorilla Glass,
228

GQ,
195

Gray, Eileen,
44

Gray, Philip J.,
10
–11,
22
,
27
,
28
,
33
,
35
,
36
,
50
–51,
78
,
257

green initiatives, of Apple,
248
–50

Greenpeace International,
248
,
249

GRiD Compass,
20
–21

Grinyer, Clive,
20
–21,
22
–23,
26
–27,
30
,
34
,
37
–51,
54
,
56
,
57
–58,
59
,
266
–67

Grisedale, Sally,
82
,
142
,
262
–63

Guardian,
197
,
252

GVO Inc.,
31

Haddon, John,
5

“halo” effect,
154
,
183
,
190

Halpin, Jim,
134

handles

on iBooks,
146