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Authors: Bryce G. Hoffman

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4.
“undemocratic”:
Vlasic and Hoffman, “Ford Family Unity Tested.”

5.
joined the Hare Krishnas:
Mark Truby and Bill Vlasic, “How Ford Family Saved Dynasty,”
Detroit News
, June 2, 2003.

6.
“boutique investment bank”:
Jenny Anderson and Landon Thomas Jr., “Boutique Bank Lands Ex-Goldman Star,”
New York Times
, January 14, 2006.

7.
“mergers and acquisitions pioneer”:
Adrian Cox, “Perella
Weinberg Raises More Than $1B for Boutique,” Bloomberg, June 15, 2006.

8.
“sage counsel”:
Andrew Ross Sorkin, “The Pressure of Great Expectations,”
New York Times
, April 27. 2007.

11. WATERSHED

1.
“You’ve been fighting”:
Quoted in William C. Richards,
The Last Billionaire
(New York: Bantam Books, 1951), pp. 285–86.

2.
“Labor unions are the worst”:
Douglas Brinkley,
Wheels for the World
(New York: Viking, 2003), p. 426.

3.
“Detroit’s auto industry”:
Paul Ingrassia,
Crash Course: The American Automobile Industry’s Road from Glory to Disaster
(New York: Random House, 2010), p. 8.

4.
“I am absolutely not”:
This was on WWJ-950 on September 6, 2006.

5.
convinced 38,000 hourly workers:
Bryce G. Hoffman, “How 38,000 Were Enticed to Leave Ford,”
Detroit News
, December 4, 2006.

6.
a discount of about 70 cents:
Bryce G. Hoffman and Daniel Howes, “Ailing Ford Gets a Deal That Fits Its Needs,”
Detroit News
, November 5, 2007.

12. SELLING IT LIKE IT IS

1.
“You can’t build a reputation”:
Attributed. The source is unknown.

2.
“I’ve seen him roll up his sleeves”:
Quoted in a piece by the author that appeared in the
Detroit News
on October 12, 2007.

3.
“This is a big deal”:
Ibid.

13. RIPE FOR THE PICKING

1.
“A business which can bring itself”:
Henry Ford, with Samuel Crowther,
Today and Tomorrow
(Garden City, NY: Doubleday, 1992), p. 32.

2.
did it thirty-three times:
Dial Torgerson,
Kerkorian: An American Success Story
(New York: Dial Press, 1974), p. 65.

3.
“We are fiscally conservative”:
Quoted in an article by the author that appeared in the
Detroit News
on January 25, 2008.

4.
“It’s pretty damn clear”:
Bill Vlasic,
Once Upon a Car: The Fall and Resurrection of America’s Big Three Auto Makers—GM, Ford, and Chrysler
(New York: William Morrow, 2011), p. 269.

14. STORM WARNING

1.
“Every depression is a challenge”:
Henry Ford, with Samuel Crowther,
My Life and Work
(Garden City, NY: Doubleday, 1922), p. 136.

2.
in a recession since December:
Emily Kaiser, “Recession Started in December 2007: Panel,” Reuters, December 1, 2008.

3.
rumors were spreading:
Bryan Burrough, “Bringing Down Bear Stearns,”
Vanity Fair
, August 2008.

4.
one out of every nine:
Eric Dash, “Auto Industry Feels the Pain
of Tight Credit,”
New York Times
, May 27, 2008.

5.
about 11 percent:
This information was provided by Ford during a briefing on May 22, 2008.

6.
“Ford has shown”:
Quoted in an article by the author that appeared in the
Detroit News
on June 5, 2008.

7.
“That’s right, I said it”:
Quoted in an article by the author that appeared in the
Detroit News
on August 12, 2008.

8.
over $4 a gallon:
U.S. Energy Information Administration.

9.
“You know, I think it’s really time”:
Bill Vlasic,
Once Upon a Car: The Fall and Resurrection of America’s Big Three Auto Makers—GM, Ford, and Chrysler
(New York: William Morrow, 2011), p. 286.

10.
“We’re doing it faster”:
Bryce G. Hoffman, “Ford Revs Up Big Move to Smaller Cars,”
Detroit News
, July 25, 2008.

15. THE SUM OF ALL FEARS

1.
“Bankers play far”:
Henry Ford, with Samuel Crowther,
My Life and Work
(Garden City, NY: Doubleday, 1922), p. 176.

2.
biggest bankruptcy in U.S. history:
Sam Mamudi, “Lehman Folds with Record $613 Billion Debt,”
MarketWatch
, September 15, 2008.

16. MR. MULALLY GOES TO WASHINGTON

1.
“When you get a whole country”:
Henry Ford, with Samuel Crowther,
My Life and Work
(Garden City, NY: Doubleday, 1922), p. 7.

2.
“For years, while foreign competitors”:
This quote is taken from the official text of Obama’s speech.

3.
GM was trying to blackmail:
Steven Rattner,
Overhaul: An Insider’s Account of the Obama Administration’s Emergency Rescue of the Auto Industry
(New York: Houghton Mifflin Harcourt, 2010), pp. 20–24.

17. BREAKING WITH DETROIT

1.
“Our help does not come”:
Henry Ford, with Samuel Crowther,
My Life and Work
(Garden City, NY: Doubleday, 1922), p. 7.

2.
emergency funding:
Dan Milmo, “Bush Sanctions Last-Ditch Rescue Plan for General Motors and Chrysler,”
Guardian
, December 12, 2008.

3.
The president gave:
Jeremy Pelofsky and John Crawley, “Bush Throws Lifeline to Auto Industry,” Reuters, December 19, 2008.

18. BY THEIR OWN BOOTSTRAPS

1.
“Then why flounder”:
Henry Ford, with Samuel Crowther,
My Life and Work
(Garden City, NY: Doubleday, 1922), p. 136.

2.
“This has turned out”:
Quoted in a story by the author that appeared in the
Detroit News
on December 31, 2008.

3.
“It would be really helpful”:
Steven Rattner,
Overhaul: An Insider’s Account of the Obama Administration’s
Emergency Rescue of the Auto Industry
(New York: Houghton Mifflin Harcourt, 2010), p. 47.

4.
reporters on Air Force One:
Ibid., p. 64.

5.
“We feel like we’re over a barrel”:
Quoted in a story by the author that appeared in the
Detroit News
on February 26, 2009.

6.
Obama had concluded:
Rattner,
Overhaul
, p. 46.

19. TURNING THE CORNER

1.
“Unless you have courage”:
From
Theosophist
magazine, February 1930.

2.
“Ford made sure”:
Steven Rattner,
Overhaul: An Insider’s Account of the Obama Administration’s Emergency Rescue of the Auto Industry
(New York: Houghton Mifflin Harcourt, 2010), p. 205.

3.
most sought-after American car:
U.S. Department of Transportation press release, August 26, 2009.

4.
son of a farmer:
This information is taken from a profile prepared by the
China Daily
on March 27, 2006. It has been confirmed by Reuters and other sources.

5.
Geely KingKong:
Doug Young, “Geely’s Folksy Li Known as China’s Henry Ford,” Reuters, July 22, 2010.

6.
a team of advisers:
Kevin Krolicki, Niklas Pollard, and Fang Yan, “Saving Volvo,” Reuters, July 22, 2010.

7.
first full-year gain:
Ford press release, January 5, 2010.

20. PROOF POINTS

1.
“Wealth is nothing”:
From
Theosophist
magazine, February 1930.

2.
August 28, 2009:
“Timeline—Toyota’s Rise and Run-up to Its Recall Crisis,” Reuters, February 9, 2010.

3.
“It will make us globally competitive”:
Quoted in a story by the author that appeared in the
Detroit News
on January 11, 2010.

4.
“Now we are here”:
Bruce Einhorn, “Alan Mulally’s Asian Sales Call,”
Bloomberg Businessweek
, April 1, 2010.

5.
more cash than debt:
Ford press release, April 1, 2011.

6.
now topped the list:
According to quarterly surveys by the Swiss investment bank UBS.

21. THE ROAD AHEAD

1.
“The only history”:
Quoted in the
Chicago Tribune
, May 25, 1916.

BIBLIOGRAPHY

Beasley, Norman.
Knudsen: A Biography
. New York: Whittlesey House, 1947.

Bradsher, Keith.
High and Mighty: The Dangerous Rise of the SUV
. Cambridge, MA: PublicAffairs, 2002.

Brinkley, Douglas.
Wheels for the World
. New York: Viking, 2003.

Bryan, Ford R.
Henry’s Lieutenants
. Detroit: Wayne State University Press, 1993.

Byrne, John A.
The Whiz Kids: The Founding Fathers of American Business—and the Legacy They Left Us
. New York: Doubleday, 1993.

Flammang, James M., and David L. Lewis.
Ford Chronicle: A Pictorial History from 1893
. Lincolnwood, IL: Publications International, 2000.

Ford, Henry, with Samuel Crowther.
My Life and Work
. Garden City, NY: Doubleday, Page, 1922.

———.
Today and Tomorrow
. Garden City, NY: Doubleday, Page, 1926.

Halberstam, David.
The Reckoning
. New York: William Morrow, 1986.

Hickerson, J. Mel.
Ernie Breech: The Story of His Remarkable Career at General Motors, Ford, and TWA
. New York: Meredith Press, 1968.

Ingrassia, Paul.
Crash Course: The American Automobile Industry’s Road from Glory to Disaster
. New York: Random House, 2010.

Lewis, James P.
Working Together: 12 Principles for Achieving Excellence in Managing Projects, Teams, and Organizations
. Washington, DC: Beard Books, 2006.

Liker, Jeffrey K.
The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer
. New York: McGraw-Hill, 2004.

Magee, David.
Ford Tough: Bill Ford and the Battle to Rebuild America’s Automaker
. Hoboken, NJ: Wiley, 2005.

Pelfrey, William.
Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History
. New York: AMACOM, 2006.

Rattner, Steven.
Overhaul: An Insider’s Account of the Obama Administration’s Emergency Rescue of the Auto Industry
. New York: Houghton Mifflin Harcourt, 2010.

Rubenstein, James M.
Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
. Baltimore: Johns Hopkins University Press, 2001.

Sorensen, Charles E., with Samuel T. Williamson.
My Forty Years with Ford
. Detroit: Wayne State University Press, 2006.

Taylor, Alex, III.
Sixty to Zero: An Inside Look at the Collapse of General Motors—and the Detroit Auto Industry
. New Haven, CT: Yale University Press, 2010.

Vlasic, Bill.
Once Upon a Car: The Fall and Resurrection of America’s Big Three Auto Makers—GM, Ford, and Chrysler
. New York: William Morrow, 2011.

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