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456 For LBJ and Moline, see “Rock Island/Moline” memo, LBJWHAM, Box 25/10/7/64. For BMG's Social Security speech and response, see Kessel,
Goldwater Coalition,
202
; and Time,
October 23, 1964. For Hammond, Indiana, see White,
Making of the President 1964
, 387; and Jeffrey J. Matthews, “To Defeat a Maverick: The Goldwater Candidacy Revisited, 1963-1964,”
Presidential Studies Quarterly
27, no. 4 (1997).
456
The next day the Herald Tribune:
Richard Kluger,
The Paper: The Life and Death of the New York Herald Tribune
(New York: Knopf, 1986), 695; see also “We Choose Johnson,” NYHT, October 4, 1964.
457
An economist wrote Walter Heller:
Okun to Heller, October 5, 1964, LBJWH6- 3. For Wall Street nervousness, see Heller to LBJ, August 4, 1964, “Goldwater's Impact on the Stock Market—Chapter 2,” LBJWH6-3.
457
Indeed, when Milton Friedman published:
Friedman, “The Goldwater View of Economics,” NYTM, October 11, 1964. 458 For Burch's neglecting to make phone calls to senators, see Hugh Scott quote in SLPD, December 8, 1964.
“This is Grenier”
: NYHTEN, August 23, 1964. For leaks and taps, see Edwards,
Goldwater, 305;
and Shadegg,
What Happened, 238.
For newsletter and
TV Prevue,
see Kessel,
Goldwater Coalition,
256.
458
For Reader's Digest
insert and
Where I Stand,
see Jamieson,
Packaging the Presidency,
205. For
Barry Goldwater: Extremist of the Right,
see “Extremist Book Sales Soar Despite Criticism in the GOP,” NYT, October 4, 1964. On Kitchel's Birch Society problem, see F. Clifton White with William Gill,
Suite 3505: The Story of the Draft Goldwater Movement
(New Rochelle, N.Y.: Arlington House, 1967), 206; Shadegg,
What Happened,
205; and Kitchel to Welch, June 8, 1960, DK, Box 3/Welch, Robert Jr. For Zoll, see SLPD, December 8, 1964.
458 For Dallas sabotage investigation, see Mayfield to Moyers, October 8, 1964, LBJWH6-3, October 1 to October 15 folder. For Milwaukee disaster, I rely on Shadegg,
What Happened,
243-45 (for Kitchel resignation quote); Bannon to White, October 15, 1964, FCW, Box 3/Ohio; and Lichenstein interview.
“Let's stop this waste”:
Virtue to Davis, October 7, 1964, FCW, Box 3/California.
459
“The college presidents are coming along nicely”
: Rowe to Roberts, October 21, 1964, and attached, LBJWHAM, Box 30. For Eisenhower Administration letter, see White,
Making of the President 1964,
398. On John Sherman Cooper, see White to Jenkins, September 30, 1964, LBJWH6-3. For Romney and ox roast, see AHFCP, vol. 6, pictures 21-24. On Rhodes, see late-October field memo, AHF, Box W¾. “Coattail” buttons noted in Robert Rouse, “Goldwater Coattails,” The
Keynoter
(Summer 1982). For Keating volunteers wearing Goldwater buttons, I rely on author interview with Ryan Hayes. 459 For “What Scranton Really Thinks of Goldwater” booklet, see LBJWHAM, Box 87/Goldwater #2. Rockefeller/Goldwater rally in Albany is in AHFCP, vol. 6, picture 15; and October 2, 1964, New Yorkers for Goldwater-Miller newsletter, ML, Box 92/Goldwater Campaign. For Rockefeller's distaste, see Edwards,
Goldwater,
312.
460 Candidates' wives' press conference on tape at WGN, FD 2555.
460
“Very early in the last decade”:
Barry Goldwater,
Conscience of a Majority
(Englewood Cliffs, N.J.: Prentice-Hall, 1970), 29.
460 For difficulties writing Chicago speech, see Kessel,
Goldwater Coalition, 208;
and Shadegg,
What Happened,
250. For Chicago backlash, see October 1, 1964, Martin to Moyers, briefing for LBJ October 7, 1964, Illinois trip, LBJWHAM, Box 25; and
The Reporter,
October 8, 1964. For LBJ with Daley, hear LBJT, 6408.25/1-3.
461 Taped excerpts of speech at WGN, FD 2562. Transcript in Walter Judd Papers, Box 210/5, HI.
461 For Rehnquist's use of phrase “our aim, as I understand it,” see David Saraye,
Turning Right: The Making of the Rehnquist Supreme Court
(New York: John Wiley, 1992), 39. For Phoenix antidiscrimination ordinance and Rehnquist testimony, see ibid., 31-32.
462 For NYT statistics, see October 6, 1964. Other statistics in Matthews, “To Defeat a Maverick.”
“PRIVATE POLL GIVES GOLDWATER 40%
”: Republican Congressional Committee Newsletter, October 17, 1964.
462
“Having been on the campaign trail”
: Kitchel to Lawson, October 13, 1964, DK, Box 4. For Burch quote and canceling of intelligence reports, see Edwards,
Goldwater,
329. For cancellation of polls, see White,
Making of the President 1964
, 396.
463 For Lady Bird's Southern tour I rely on Jane Jarboe,
Lady Bird: A Comprehensive Biography of Mrs. Johnson
(New York: Simon and Schuster, 1999), 244, 247-64. For
Dieu et les Dames,
see Branch,
Pillar of Fire,
397.
465 For Thurmond radio ads, see Westerhoff, “Politics of Protest,” 36. On Bob Jones, see NYT obituary, November 13, 1997; and Edward Cain,
They'd Rather Be Right: Youth and the Conservative Movement
(New York: Macmillan, 1963), 258. For progress of GOP in South Carolina, see
Time,
April 17, 1964.
466 For Warner Gear and “lay low on civil rights” quotes, see October 1, 1964, Martin briefing for LBJ October 7, 1964, Illinois trip, LBJAM, Box 25. For “Economic Bill of Rights,” and so forth, see Moyers to LBJ, September 29, 1964, LBJWHAM53.
“Think of how wonderful the year 2000”:
Jack Sheppherd and Christopher S. Wren, eds.,
Quotations from Chairman LBJ
(New York: Simon and Schuster, 1968), 37, 106.
466 For Cleveland speech, see Evans and Novak,
Exercise of Power,
477; and Cormier,
LBJ the Way He Was,
105. For Kennedy at Mormon Tabernacle, see Allan M. Winkler,
Life Under a Cloud: American Anxiety About the Atom
(New York: Oxford University Press, 1993), 125. For Louisville, see Sheppherd and Wren,
Quotations,
70. For disparate nuclear casualties, see
Time,
September 25, 1964.
“I want to conclude”
: Cormier,
LBJ the Way He Was,
106.
467
“An unusual, even sometimes awe-inspiring”
: “Follow-up, Ohio Trip Speeches,” October 17, 1964, LBJWHAM, Box 30. Speech quotes from Kessel,
Goldwater Coalition,
244; and transcript of October 7, 1964, stop in Detroit, LBJWHAM, Box 25.
467 For invocations of Cuban missile crisis, see Cormier,
LBJ the Way He Was,
105.
467
“Elmo Roper, polling privately”
: Martin to Moyers, September 22, 1964, LBJWHAM53. For ordering billboards, ads, and polls, see Robert Divine, ed.,
The Johnson Years, Volume
3,
LBJ at Home and Abroad
(Lawrence: University of Kansas Press, 1994), 25. For get-out-the-vote ads, see Jamieson,
Packaging the Presidency,
220.
“Didn't I tell you”:
Vance Muse, “LBJ's Greatest Loss,”
George,
May 1999.
468 On Jenkins, see Muse; Evans and Novak,
Exercise of Power,
479; Clifton Carter OH, LBJL; Dallek,
Flawed Giant,
66; and Beschloss, ed.,
Taking Charge,
92.
“They're trying to make Walter Jenkins”:
Beschloss, 191.
468 For LBJ's crowds, see Bell,
Johnson Treatment,
234, and Vance Muse, “LBJ's Greatest Loss,”
George,
May 1999.
469
“I went all de way wif LBJ”: The Keynoter,
Summer 1982, 10.
469 For New Orleans speech, see Branch,
Pillar of Fire,
514-15; Dallek,
Flawed Giant,
183; Cormier,
LBJ the Way He Was,
124; and Valenti OH, LBJL.
469
“Johnson probably put the finishing touches on his chances”
: late-October field memo, AHF, Box W¾.
 
21. CITIZENS
471 My sense of the exhilaration of young Goldwater volunteers owes especially to a breakfast interview with William Schultz, David Keene, Allan Ryskind, and Alfred Regnery.
471
“I am especially anxious”
: Buckley to Manion, September 24, 1959, CM, Box 69/5. For Buckley-Chambers correspondence, see John B. Judis,
William F. Buckley, Jr.: Patron Saint of the Conservatives
(New York: Touchstone, 1990), 159-80.
“Barry Goldwater is a man of tremendously decent instincts”:
ibid., 274.
472
“You are displaying a compulsion”:
ibid., 228. For YAF convention, see Judis,
William F. Buckley, Jr., 230;
and Gregory Schneider,
Cadres for Conservatism: Young Americans for Freedom and the Rise of the Contemporary Right
(New York: NYU Press, 1999), 85-87.
473 SLPD series is December 5, 1964 (for quote), December 6, 8, 9, 10, and 11, 1964.
473 For BMG and LBJ volunteer figures, see Milton C. Cummings, ed.,
The National Election of 1964
(Washington, D.C.: Brookings Institution, 1966), 47. For bumper sticker census, see Martin to Moyers, September 22, 1964, LBJWHAM53; see also Theodore H. White,
The Making of the President 1964
(New York: Atheneum, 1965), 397.
474
For Fortune
quote, Richard Whalen,
Taking Sides: A Personal View of America from Kennedy to Nixon to Kennedy
(Boston: Houghton Mifflin, 1974), 92. For “federation of the fed-up,” see
Time,
July 24, 1964.
474 For “Gallup Never Asked Me!,” see Liebman to Leithead, September 23, 1964, ML, Box 92/Goldwater Campaign.
474 ACA training manual in FCW, Box 19. The “Hello, Dolly!” ban is from author interview with Lee Edwards. Lyrics in Donald Bishop to author, November 19, 1997. For Kennedy-Lincoln coincidence, see Smith to Kitchel, “Does History Really Repeat Itself?,” August 8, 1964, DK, Box 4; and “Both Presidents, Lincoln and Kennedy,” in ML, Box 92/Goldwater Campaign.
475 For BMG and LBJ fund-raising totals, see Nelson Polsby and Aaron Wildavsky,
Presidential Elections: Contemporary Strategies of American Electoral Politics,
8th ed. (New York: Free Press, 1991), 50. For 22,000 and 44,000 figures, see BMG speech in Cedar Rapids, October 28, 1964, AHF, Box ⅛. For “over a million” figure, I average Goldwater claims in Cedar Rapids speech; Barry Goldwater,
The Conscience of a Majority
(Englewood Cliffs, N.J.: Prentice-Hall, 1970), 42; and USN, December 21, 1964.
475 For “sustaining membership” program versus traditional methods, see John Kessel,
The Goldwater Coalition: Republican Strategies in 1964
(Indianapolis: Bobbs-Merrill, 1968), 147. For mailing lists generally: author interview with Ron Crawford. On Kozak Drywash Cloth Company, see George H. Mayer,
The Republican Party 1854-1966
(New York: Oxford University Press, 1967), 525.
475 Million-dollar gifts from author interview with anonymous source; Taiwan gift from author interview with W. Glenn Campbell. For small donations: author interviews with Ron Crawford, Lee Edwards, and Gus Owens; White,
Making of the President 1964
, 165; F. Clifton White with William Gill,
Suite 3505: The Story of the Draft Goldwater Movement
(New Rochelle, N.Y.: Arlington House, 1967), 16, 192; and Saltz to White, July 6, 1965, FCW, Box 18/“IX—The Draft Begins.”
476 “National Gun Alliance” and “Goldwater Campaign Fund” flyers, and photo of Boston yard signs, in JCJ. “A Fed Up Citizen” in LBJWHAM53.
476 For McIntire quote, see “Far Right and Far Left,” NYP, March 31, 1964; for stations, see GRR, August 15, 1964. For Manion stations, see GRR, Spring 1996. For Hargis, see “Far Right and Far Left,” NYP, March 30, 1964. For R. K. Scott, see GRR, August 15, 1964; for American Security Council Report of the Air, see GRR, September 15, 1964; and Sara Diamond,
Roads to Dominion: Right-Wing Movements and Political Power in the United States
(New York: Guilford, 1995), 46-50.
477 For the “hate books,” see Donald Janson, “Extremist Book Sales Soar Despite Criticism in GOP,” NYT, October 4, 1964; and GRR, October 15, 1964. The books are Phyllis Schlafly,
A Choice, Not an Echo
(Alton, III.: Pere Marquette Press, 1964); Phyllis Schlafly,
The Gravediggers
(Alton, III.: Pere Marquette Press, 1964); John A. Stormer,
None Dare Call It Treason
(Florissant, Mo.: Liberty Bell Press, 1964); and J. Evetts Haley,
A Texan Looks at Lyndon: A Study in Illegitimate Power
(Canyon, Tex.: Palo Duro Press, 1964). For
LBJ: A Political Biography,
see GRR, October 31, 1964; and Diamond,
Roads to Dominion,
153.
478
At rallies the books were handed out:
author interview with Ann Sullivan. For Spanish, LP versions, Virginia sales, and distribution generally, see O‘Brien field reports, October 1, 1964, October 2, 1964, October 6, 1964, and October 20, 1964, LBJWHA: Wilson, Box 3/Memos to the President—O'Brien Trips. Hear also LBJ and Houston Harte, August 31, 1964, LBJT, 6408.42/12. 500,000 were sent out by the Walter Knott-led group Citizens for Constructive Action; see Lisa McGirr, “Suburban Warriors: Grass-Roots Conservatism in the 1960s” (Ph.D. diss., Columbia University, 1995), 166.
478
“Your letter to the President”
: September 16, 1964, draft for Moyers letter, LBJWHAM53.
“They are giving A Texan Looks at Lyndon”
: Garth to Finney and Sharon, “Personal Campaign Evaluation,” October 2, 1964, LBJWH6-3.
“We hear Haley's book quoted”:
O'Brien field report, October 1, 1964.
478 For
Sullivan,
see Taylor Branch,
Pillar of Fire: America in the King Years, 1963-1965
(New York: Simon and Schuster, 1998), 208-9.
Goldwater “has fenced
with
personal attacks”:
Dutton to Moyers, September 21, 1964, LBJWHAM53. This memo was forwarded to the President.
BOOK: Before the Storm
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