Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer (52 page)

and August III, 93, 240, 249, 268

and competition, 169–70

and Fourth, 213, 255, 258, 268, 293

and gifts, 232, 240

and Long, 235

and Spuds, 226

Flood, Curt, 81, 97, 110–13, 244, 358

Ford, James, 347, 348, 350, 353

Ford, Whitey, 135

Francis Ferdinand, Archduke, 23

Frazier, Joe, 179

Frazier, Walt, 179

Frederick, Aaron, 197

Frederick, Michele, 195–201, 205–6, 215, 293, 349, 350

Fredericksen, Nick, 209–11, 214–15, 216, 219

Frick, Ford, 60

Frito-Lay, 272

Gallo Winery, 223

Garagnani, Julius “Biggie,” 110–11

General Mills, 222

Generation X, 256

Germany

dry beers in, 253–54

immigrants from, 15–16, 18, 158–59

purity laws in, 169, 365

and World War I, 23–25

and World War II, 47

Gibson, Bob, 81, 95, 96, 97, 244

Gilded Age, 15

Giles, Warren, 63

Gleason, Jackie, 92

Gloggner, Yolanda, 154

Gontard, Adalbert von “Adie,” 37, 57, 78

Gontard, Baron Paul Kurt von, 37

Gordon, Ernest Barron, 21

Grad Metropolitan, 297

Graham, Michael, 347

Grant, Ulysses S., 27–28, 70

Grant's Farm

after A-B sale, 338

and August A., 28, 29, 33, 67

Bauernhof at, 48, 67–68

big house at, 68–70, 129, 147, 364

Busch family ownership of, 28, 251–52, 333, 364

deer park at, 69, 86, 137

and Gussie, 48, 53, 67, 70–71, 78, 137, 251–52

holidays at, 133

house priests, 74

and Lotsie, 48, 68, 86

as tourist attraction, 71, 76, 137, 247

and Trudy, 53, 67, 68, 70

Great Depression, 13, 29, 32, 39, 150, 358

Grey Eagle Distributing, 160

Griesedieck Brothers Brewery, 3, 59

Grolsch brewery, 298

Grupo Bavaria brewery, 298

Grupo Modelo brewery, 297, 333–34, 360

Guinness stout, 297

Hacker, George, 303, 306

Hamm, William Jr., 150–51

Hamm brewery, 3, 151

“Happy Days Are Here Again,” 9, 12

Harding, Warren G., 30

Harrold, Deborah, 196–97

Haynes, Roy A., 30

Hershey, 176

Herzog, Whitey, 192–93

Hoover, Herbert, 12, 31

Hope, Bob, 168

Houston

A-B in, 102, 115

Teamsters strike in, 103–5

Hull, Brett, 294

Humphrey, Hubert H., 120

Hunter, Catfish, 179

Ike (stag), 69–70

InBev

as A-B distributor, 313–14, 322

as ABI, 334–36, 339, 359–65

and A-B takeover, 2, 6, 314, 317, 318–21, 323–36, 338, 364

as conglomerate, 3, 300

due-diligence investigation by, 323–24

and zero-based budgeting, 319–20

Indianapolis 500, 273–74

Interbrew SA, 2, 297–98, 300

Ireland, immigrants from, 18

Jackson, Frank, 75

Jackson, Jesse, 283, 287–88

Jackson, Jonathan, 283, 288

Jackson, Peter “the Beer Hunter,” 253

Jackson, Yusef, 283, 287–88

Jacksonville, Florida, A-B in, 102, 115

Jekyll & Hyde, 301–2, 313

Johnson, Edwin C., 62–64

Johnson, Lyndon B., 78, 120

Jung, Mike, 346, 347

Katz, Francine, 304–6

Keane, Johnny, 80, 81

Kelly, John Q., 355

Ken Murray Budweiser Show, The
(TV), 59

Kennedy, Edward M., 204

Kennedy, John F., 79, 120, 121

Kennedy, Robert F., 120–21

Kesmodel, David, 326

Kirin brewery, 254

Kleier, Ron, 210, 213

Kopechne, Mary Jo, 204

Kopman, Dan, 331

Koster, Rich, 175

Koufax, Sandy, 97

Kraemer, Gerhardt, 255

Kräftig brand, 365

Krey, John, 92, 118, 229

Kroll, 323

Krug, August, 117

Kuhn, Bowie, 112, 174

Labatt brewery, 297

Lachky, Bob, 263, 264, 265

Laclede, Pierre, 35

Lake of the Ozarks, 280–82, 309, 339, 340

Langer, William, 63

Leeker, David, 147–53, 200, 215

Leeker family, 151–53

Lemann, Jorge Paulo, 299, 318–19, 320, 327, 328

Lemp, William J. Jr., 31–32

Lemp Brewing Company, 3, 31

Letterman, David, 226

Levi's, 176

Lewis, Joe E., 57

Lewis, Robert, 104, 105, 158, 160

Linville, Sage, 278–79, 307

Little, Bernie, 289

LivePlanet, 315

Lohr Distributing, 160

London, Norman, 200, 203, 214, 215, 217, 218

Long, Denny, 180, 290, 363

and ad campaigns, 177, 190, 191, 228

and August III, 90–92, 100, 103, 107, 119, 185, 228–41

and beer tasting, 188

and brewing division, 221

and competition, 136, 163–64, 166, 167–68, 172, 176

consultancy agreement with, 241

and expansion, 224

and Gussie, 118, 134

and internal investigation, 229–35, 238, 239

and labor unions, 162–63

promotions of, 179, 181, 228, 237

resignation of, 235–37, 238, 239, 263, 268

and soccer park, 237

and theme parks, 77, 124

Long Tail Libations, 301–2, 303

Los Angeles, A-B plant in, 75, 102, 275–76

Lowenbrau beer, 168–70

Machado, Greta, 205

MacKenzie, Spuds, 226–28, 267

Major League Baseball Players Association, 108, 122–23, 142, 174

Mantle, Mickey, 135, 179

Margulis, Arthur, 346, 347, 348, 353, 354

Maris, Roger, 95, 168, 244

Marlboro cigarettes, 105

Martin, Adrienne, 340–42, 344

death of, 345–55

Martin, Blake, 342, 344, 346, 352, 354–55

Martin, Ed, 330

Martin, Kevin, 349–50, 354–55

Martino, Joseph, 229–32, 233, 238, 239–40

Master Cellars Winery, 222

Maxville, Dal, 110

May, Archbishop John, 250

May Company, 330

Mayes, Nathan, 130

Mayflower
, 26

Mays, Willie, 61

McCarver, Tim, 97

McCaskill, Claire, 329

McClellan, Bill, 212

McCulloch, Robert, 353

McDaniel, Larry, 13

McDonough, Jack, 363

McGovern, George, 121

McKinley, William, 21

McMahon, Ed, 72, 125, 250

Meiers, Geoffery, 148

Merrimack, New Hampshire, A-B in, 103

Mexico, breweries in, 297, 333–34, 360

Meyer, Richard

A-B positions of, 100, 119

and August III, 100, 102, 103, 129

and Cardinals, 109, 110–11

and competition, 124

and expansion, 102

and Gussie, 100, 102, 128–29

and personnel firings, 118, 128–29

resignation of, 129, 141

and strike, 103, 105

Michelob beer, 169, 261, 321

Michelob Dry, 254

Michelob Light, 168, 170, 175

Michels, Rinus, 190

Miller, Marvin, 108, 174

Miller Brewing Company, 3, 221

and competition, 135–36, 159, 163–72, 180, 191, 192, 225, 227, 265, 268, 296

and media stories, 171–72

“Miller Time” ads, 177, 179

Philip Morris purchase of, 105–6, 135, 142

as SABMiller, 2, 296, 297

Miller Coors, 2, 318

Miller High Life, 135, 164, 171, 225

Miller Lite, 135, 136, 165, 168, 178, 179, 183, 225, 227, 228, 268

Milwaukee

as “beer city,” 12

German population in, 15

Milwaukee Brewers, 193

Miss Bavarian
(fishing boat), 79, 98

Miss Budweiser
(Flying Fortress), 46

Miss Budweiser
(yacht), 79, 255

Miss Universe, 279

Mix, Tom, 41–42

Molson Coors, 2, 298, 318, 322

Morgan, J. P., 18

Mothers Against Drunk Driving (MADD), 227

Mull, Martin, 226–27

Murphy, John, 135, 164–65, 167

Murrow, Edward R., 13

Musial, Stan, 58, 61, 110, 244

Nabisco, 222

National Beer Wholesalers Association/Brewers Legislative Conference, 1–7, 322–23

National Center on Addiction and Substance Abuse, 303

National Parent Teacher Association (NPTA), 227

Natural Light, 168, 175, 178–79

Nestlé, 330

Newark, NJ, A-B plant in, 50, 75, 102

New England Patriots, 266

Newman, Paul, 168

Newsom, Tommy, 263

New York, end of Prohibition in, 14

New York Yankees, 59, 64, 81

Nixon, Richard M., 120, 121, 124, 126

Noah's Ark, beer cargo on, 26

Northrup, Jim, 97

Obama, Barack, 329, 334

O'Neill, Tip, 79

Organization of Petroleum Exporting Countries (OPEC), 126–27

Orloff, Michael, 229, 232, 238, 239–40

Orthwein, Adolphus, 29, 150

Orthwein, James B., 176–77, 266

Orthwein, Percy, 37, 176–77

Owens, Michael, 306

Pabst, Frederick, 49

Pabst Blue Ribbon beer, 49, 176

Pabst brewery, 3, 39, 46, 48–49, 50, 51, 59, 95, 116, 165, 221

Palumbo, Jim, 262, 265, 266

Pasadena Rose Bowl Parade, 361–62

Peach, George, 214–15, 220

Peacock, David, 3–5, 320

Pepsico, 228

Peroni brewery, 298

Peterson, Deb, 352

Philadelphia Phillies, 80–81

Philip Morris, 228

and competition, 142, 179, 180, 222, 296

and Miller, 105, 135, 142, 163, 171, 296

Pilgrims, 26

Pilsner Urquell, 297

Prindiville, Gary, 230, 276

Prine, John, 344

Procter & Gamble, 222, 272, 362

Prohibition, 3, 28–32, 38

and August A., 10, 25, 26, 30–31, 180, 358

economic effects of, 29, 331

enactment of, 20–22, 25–26

end of, 9–14, 31–32

Ralston Purina, 330

Ranciville, Junius, 209, 210, 216

Reinert, Father Paul, 250–51

Rice, Jack, 61, 65, 66

Rivers, Joan, 226

RJ Reynolds Tobacco Company, 142, 143

Roaring Twenties, 25

Roarty, Michael, 221, 231

and ad campaigns, 178, 179, 226

and Bud Light tasting, 188–89

as marketing VP, 167–68, 181, 190, 255

retirement of, 268

and sports sponsorships, 167–68, 179, 191

Robinson, Jackie, 61

Rockefeller family, and oil, 15