Authors: Tim Falconer
EVEN CHARITIES TRY
to make money off Route 66 nostalgia. Shortly after noon on Saturday, we hit the first annual Depew Route 66 Auto Show, a fundraiser for the Depew Education Foundation. Sixteen gleaming classic cars, including a black 1954 Buick, a blue-and-white 1957 Bel Air and a red 1959 Chevrolet Impala, sunned themselves in the parking lot of the local high school's gymnasium. Buddy Holly's “That'll Be the Day” blared from the loudspeakers as we introduced ourselves to Bill Inman, one of the show's organizers and the president of the foundation. A tall man with broad shoulders, and dressed in a denim shirt, polished cowboy boots and a white Stetson, he urged us to buy some raffle tickets, boasting that one of the prizes was a .30-06 rifle.
About halfway between Tulsa and Oklahoma, Depew is one of those towns the interstate forgot. The discovery of oil nearby in 1911 spurred growth until the 1940s, but today, the oil and the Route 66 traffic are gone and Depew has a population of a little over 560. That can make life a tad uninteresting for the teenagers who live there, according to the members of the high-school debating team who were selling hot dogs and barbecued bologna sandwiches to raise money so they could travel to Indianapolis for national championships sponsored by the FFA, the youth organization formerly known as the Future Farmers of America.
“Nothing ever happens here!” insisted a tall, giddy debater.
“We had three funerals this week,” one of her friends corrected her. “Two on Wednesday and the other yesterday. It was a car accident, and they say he was under the influence.”
“And there was a murderer a few years back,” pointed out another. “Yup, he shot his girlfriend and her mother right here in town, then he holed up in the church tower, and they walked right by him for three days!”
“And there's a nudist camp about five miles outside town!” squealed another young woman, but as the others sniggered, she quickly added, “But nobody here goes there.”
“Other than that, it's dull, dull, dull,” she continued. “Nobody comes here except to take pictures of Spangler's.” The kids laughed at the thought of anyone wanting to photograph the old general store on what was once Route 66.
Along with wanting to grab a hot dog and hear the town gossip, I was curious about the students' relationship to the car. The debating team had already won the state championship by arguing that ethanol was good for the environment, created jobs and helped the war on terror by reducing oil imports. One of the debaters was Evan Newpher, a seventeen-year-old junior. A small, wiry kid with a few freckles, he was also a running back and linebacker on the school football team. He wore blue shades, flipflops and a grey FFA T-shirt that read “Characters Under Construction.” Eighty percent of his classmates drive to school, he estimated, and 90 percent of those arrive in pickups. Newpher gets around in a 1993 Chevy pickup, a hand-me-down from his sister. But he really wants a Honda Element. “It's a little bit fuelefficient,” he explained, “and it's a different-looking car, so it's something that fits my personality.”
Young drivers aren't the only ones who've severed their bonds with Detroit. Several members of the Guthrie Flashbacks car club were lounging under a canopy in the middle of the show. One of them, Dennis Doughty, was there with his 1960 Chevy Impala. A retired attorney who lives in Edmund, Oklahoma, he also owns a 1959 Impala, two Ford trucks and a Mazda Millennia that his wife drives. He bought his first import, a Honda, after he was disappointed with a 1977 Chrysler Cordoba. “I couldn't keep it out of the shop,” he said. “It wouldn't run half the time.” Now, his loyalty is to older Chevys. “It seems like General Motors has forgotten about styling and what the customers want. We'd like to have something that looks nice and drives nice and is dependable and economical,” he said. “The Japanese are providing the kind of cars that people want.”
As for loyalty to Detroit, he drawled: “GM doesn't give me a paycheque.”
“But isn't what's good for GM good for America?” I asked.
“That's what GM says, I guess.”
Actually, no one at General Motors ever said what's good for GM is good for Americaâat least not publicly. What GM president Charles E. Wilson, who later became secretary of the Department of Defense, did say was: “What's good for the country is good for General Motors, and vice versa.” Today, most people toss around the bastardized version, perhaps because they assume that's what he really meant. Regardless, the Big Three, with their shrinking market share, do not power the economy the way they once did.
Whatever happens to the American automakers, it's hard to imagine cars not being a central part of the lives of the people who live in this part of the country. One of the locals at the show was Blackie Farris, who was showing off a black 1954 Buick. Wearing a plaid shirt, black jeans that were torn at the knee and a brown cap covering his bald pate, the seventy-seven-year-old rose out of his chair with the help of a cane and told us he did all the restoration work himself. Chris asked him how many cars he owns. “Eight to ten altogether,” he said, “plus those that don't work.”
After the prize ceremonyâthere were sixteen piston trophies, which worked out well for everyoneâthe owners got in their cars and started their engines, creating a loud and thrilling rumble.
Chris, who collects old people the way crazy ladies collect cats, was saying goodbye to Farris and remarked, “That sounds even better than it looks.”
“It's supposed to.”
And then we watched all the old cars drive away.
Later, Chris told me I had to stop saying I was researching our relationship with the car because people were not so much confused as nonplussed. “It's like saying you're writing about our relationship to air.”
WE FINALLY FIGURED OUT
that we'd been doing it all wrongâat least when it came to hotels. We were spending our days desperately trying to stay on Route 66, and then as soon as it was time to find a place to sleep, we'd gone looking for a big, new high-rise hotel off the Mother Road in the hope we'd be near some action. That had worked out fine in Springfield, but in Tulsa we'd ended up in the middle of a ghost downtown and we both deeply regretted not staying in the Desert Hills motel. Then, in Oklahoma City, we'd ended up next to Bricktown, a tourist-infested bar district.
Fortunately, we're just slow, not completely stupid, and it took us only four nights to realize we should have been staying in old Route 66 motels. So on Sunday our destination was the Trade Winds Inn in Clinton, Oklahoma, if for no other reason than that Elvis Presley stayed there when he drove between Graceland and Los Angeles. After doing some big-city stuffâvisiting an art gallery and a good independent bookstore, where Chris bought a copy of
The New York Times
and I bought yet another Route 66 guidebookâwe headed west again. The torrential rain took some of the pleasure out of the sightseeing, but we made our way through Yukon and El Reno, over the Canadian River on the Pony Bridge and on to Weatherford and into Clinton. As we checked in at the Trade Winds, I asked the clerk about the restaurant next door. “It's good,” he said. “It's not fast food, but it is good food.” He was half right.
As Eric Schlosser makes clear in
Fast Food Nation: The Dark Side of the All-American Meal
, the automobile helped to create the fast-food business. Decades later, we know that aside from its generic banality, the fare must share at least some of the blame for our obesity epidemic with the car culture it's part of. But the two industries continue to feed each other: in 2006, GM and McDonald's cooked up a deal that saw the fast-food giant distribute forty-two million toy Hummers in Happy Meals and Mighty Kids Meals. Back in Baxter Springs, Kansas, we had wanted to have lunch in a Route 66âera diner, but couldn't find
one. The sad fact is that chains have killed off most of them. So we stopped at a Sonic Drive-In, which had a menu board with speaker system at each of the car bays. We ordered and a young woman brought our food before we could even figure out whether or not we were supposed to go inside to get it. In fact, there was no seating or service inside. (Many drive-ins and drive-thrus refuse to even serve pedestrians and cyclists.) Sonic bills itself as “America's Drive-In,” and despite the modernâdare I say, ersatzâlook, the chain of 3,200 restaurants in the United States and Mexico has its roots in the Top Hat drive-in that opened in Shawnee, Oklahoma, in 1953. The company adopted the Sonic name in 1958.
A&W, which started in 1919, was one of the first restaurants to offer curb service. Drive-in restaurants, which began appearing in the early 1920s, featured carhopsâoften young women on roller skatesâdelivering hamburgers and similar fare on trays that hung from a car's window. By the 1950s, these places had become ideal hangouts for teenagers. “The drive-ins fit perfectly with the youth culture of Los Angeles,” according to Schlosser. “They were something genuinely new and different, they offered a combination of girls and cars and late-night food, and before long they beckoned from intersections all over town.” But as the demographic bulge aged and became pressed for time, more and more people wanted to be able to eat while on the move. And so the drive-thru, which had first appeared in the late 1940s, became increasingly common.
Cars waiting in long lines at drive-thru windows increase emissions, but that isn't the only worry. When a McDonald's franchise wanted to replace its existing restaurant on a busy Toronto street with a new one that would include a drive-thru in 2001, area residentsâusing the slogan “A live-in community ⦠not a drive-thru”âfought the plan because they didn't want more traffic, more danger to pedestrians, more noise, more garbage, more smell or more pollution. Joe Mihevc, a city councillor who helped pass a by-law forbidding drive-thrus within thirty metres
of a residential neighbourhood, found one more reason for stopping these sops to drivers: “If you have to eat the stuff, at least get out of your car and move your gut around a little bit.”
It's not just food anymore. Drive-thru banks and drive-thru pharmacies are commonplace, and we now have drive-in churchesâthe first one opened in 1955âand drive-thru libraries and even drive-thru wedding chapels in Las Vegas. Some people are so in love with their cars that they don't want to get out of them for anything.
AFTER DINNER IN CLINTON,
we found the second-floor room with the plaque on the door saying the King used to sleep there. It was the high point of our stay because the Trade Winds turned out to be less than we expected. A two-storey motel, it had become part of an international chain, but it was still a dump. Our roomâwhich looked out on a depressing inner courtyard with a filthy, all but waterless swimming poolâhad heavily stained brown carpeting, dirty orange bed covers and grey sheets. We sipped beer and read
The New York Times
, laughing at the thought of reading the great big-city paper in a seedy small-town motel. Then we went to sleep with most of our clothes on.
During my road trip, I stayed with Best Western, Courtyard by Marriott, Days Inn, Doubletree, Drury Inn, Embassy Suites, Hilton, Holiday Inn, Holiday Inn Select, Kimpton, La Quinta, Loew's, Ramada Limited, Wyndham and many independents. Travelling in the fall, I avoided peak-season rates and paid as little as fifty dollars a night and as much as two hundred dollars, but the connection between the rate and the quality of the hotel was often fuzzy. Not at the Trade Winds, thoughâit was the cheapest and the worst.
Arthur Heinman opened the first motel in 1925. The Milestone Mo-Tel, later known as the Motel Inn of San Luis Obispo, proved to be a much-copied concept. But Kemmons Wilson improved on it twenty-seven years later when he opened
the first Holiday Inn. Wilson, a real estate agent and developer, had taken his family to Washington, D.C., but was less than impressed with the accommodation along the way. In the corporate lore, this was “the road trip that changed the world.” He found the motels he stayed in cramped and uncomfortable, most lacking air conditioning; the restaurants were inadequate or non-existent and, most galling of all, they all charged an extra two dollars per child. So Wilson built his own on the outskirts of his hometown of Memphis. Each of the 120 rooms had a private bath, air conditioning and a telephone, the hotel offered a swimming pool, free ice and dog kennels and, of course, children stayed for freeâand it launched what would become the largest hotel group in the world and one of the best-known names in American corporate history.
The best thing I can say about the Trade Winds is that at least it was directly across the road from the Route 66 Museum. An excellent example of how to create a small, focused museum, it presented the social and cultural history of the Mother Roadâ from the Okies fleeing the dust bowl to the hippies hitchhiking or truckin' down the highway in VW microbusesâin a way that was as entertaining as it was informative. As teachers led classes through, we noticed the students didn't seem bored. Our visit there put us in a good mood as we opened the sunroof and left for Texas and the Big Texan Steak Ranch in Amarillo. The landmark first opened on Route 66 in 1960 but moved to its current location just off Interstate 40 in 1970. Outside the massive restaurant, a huge sign with a long-legged cowboy makes sure no one misses the bright yellow building while a huge steer advertises a free seventy-two-ounce steak. It's true: there is no charge for anyone who can eat a dinner consisting of four and a half pounds of top sirloin steak, a baked potato, salad, dinner roll and shrimp cocktail in under an hour. Over the years, forty-two thousand people have attempted the feat, but all but eight thousand of them had bigger eyes than stomachs. (Those who fail to eat the whole thing must
pay $72, up from $9.95 in the 1960s.) Since it was lunchâand because we're wimpsâChris and I ordered nine-ounce steaks, which was more than enough. We were amazed at how easily we'd been sucked into a routine of overeating, even though we did nothing all day but sit in a car.