Read Fire in the Firefly Online
Authors: Scott Gardiner
Same is not the same as equal.
The Collected Sayings of Julius Roebuck
R
oebuck has read somewhere that, sometimes, when a woman perceives that
other
women find a given man attractive, she may herself begin to find that man attractive too. It's the best theory he's come up with. Possibly Anne is picking up on some involuntary messaging from Yasmin, chemosensory clues of some kind. Which is worrisome, on its own account. Anne continues to perplex.
Though not half so much as Lily.
Lilyâwho has always been the picture of discretionâonly yesterday strolled into his office and offered him a backrub. It's true that no one else was there and that first she checked the hall. But she'd have never done a thing like that two months ago. The irony, on top of everything, is that he really could have used it. Roebuck's sciatic is definitely compressed. Also, she seems to have lost all interest in discussing art and literatureâshe hasn't written anything in ages, as far as he can tellâand she never wants to eat at restaurants. “Come to my place,” she says. Last week, twice, he didn't even end up getting fed.
At least with Anne there's a blueprint. They were pretty avid in the early years. Though of course back then they didn't camp in separate tentsâyet even this, somehow, has upped the present level of engagement. He never knows on any given night when his door will be opened and his sheets stripped away; Anne has no scruples if he happens to be sleeping. Though it's always according to
her
timetable. Roebuck has tried a
pre-emptive
approach, taking the initiative to her. But any time he has attempted getting into
her
bed, he's been sent packing. As ever, he adapts.
“I must say, you still do pretty well for an old guy.”
He has the wit this time to think before responding. Roebuck weighs his options. “I'm inspired,” he says with honest affection. Anne
does
do astonishingly well.
He has been wondering if maybe it's time to break down and book an appointment with his GP. So far he hasn't needed it, though a few times lately it's been touch and go. It might be prudent, just in case, to stock up on one of those prescriptions. There's no concern with Anne; Anne always leaves after they are finished; refractory time with him and Anne can still be measured in days not minutes. But for Yasminâand Lily, too, more recentlyâRoebuck has been giving serious thought to a
back-up
supply of those little blue pills.
“Want the shower first?”
“You go ahead.”
Like him, Anne is a morning person. Before kids it was mornings that were best; finding one another in the dim before dawn then drifting back to sleep again enfolded as
first-light
slipped down from the ceiling. His wife has
re-established
ancient practiceâthough Anne remains a mother first and foremost: before she comes to him she looks into each room to be sure the kids are safely asleep, then carefully locks his bedroom door. The alarm will ring in half an hour anyway; soon the house will upâno point lounging in bed. While Anne is in the shower, Roebuck slips downstairs to get the coffee going. He has her cup waiting when she emerges in a towel.
“Tell Daniel he left his portfolio at the studio.”
It takes a moment. Roebuck has been reflecting on the word
crepuscular
, which to his ear has always sounded like it should mean something much less pleasant. Anne's back is to him as she speaks. “I meant to bring it home with me so you could give it to him this morning. But I forgot.”
“Daniel?”
“His portfolio.”
“Got it.”
Anne is brushing her teeth. She returns to the sink, spits, rinses, and dabs her mouth. “Has he given you any idea what he thinks about the laminate?”
Roebuck nearly blurts that the first he heard about any of this was just the other day from Yasmin, but catches himself. “I don't think so,” he says.
“He didn't say?”
“I guess we've all been busy.”
“We're suggesting a laminate for the kitchen. I think Yasmin has taken a shine to him. Is he single?”
Roebuck isn't sure about this either. “He was dating someone a while back, but she moved on. Come to think of it, I don't know all that much about Daniel's personal life. I didn't even know he'd bought a condo.”
“Really?” She studies his reflection in the vanity mirror. “It has potential. Two levels, facing the lake.”
“You've seen it?”
“Of course. It's one of the new builds down at Liberty Village.”
“Big job?” Roebuck asks because he doesn't know what else to ask.
“Not especially, no. But on the other hand it's
walls-out
. Which is of course a challenge seeing as the exteriors are
floor-to
-ceiling glass.”
“Right.”
He still doesn't know what to say. He wouldn't mind pursuing the conversation, but Anne has vanished back into the bathroom steam and does not reappear.
Branding is biology torqued.
The Collected Sayings of Julius Roebuck
S
ex and advertising
.
Toast and butter. Horse and carriage. Love and marriage.
Certain words just go together. Just fit.
Sex and advertising
is one of those matches made in heaven. Literally, if you believe in Adam and Eve. Or any other foundational myth I'm aware of.
Everything,
everything
begins with sex. It's so obvious we want to disclaim it. Like saying
breathing is fundamental to life.
So evident, it doesn't need repeating. But with breathing we don't take the next step and deny it. We don't suggest we can discount breathing because breathing is so
obvious
âbecause breathing is cliché.
When I was a boy, people had
sexes
. We were male, and we were female. These days we have
gender
. And gender of course is a more inclusive term. Many languages have more than two genders. Latin, if I'm not mistaken, has three: masculine, feminine, and neuter.
Which I suspect is the point.
Gender
is sterilizing agent; it's an attempt to rope sex up to the fencepost and sterilize it.
This is the second of our era's great accomplishments: our embrace of gender over sex, which you may interpret as a form of social evolution. Language evolves toward greater precision. But here we're moving in the opposite direction. Which, for us advertisers, is an excellent development. I'm put in mind of a friend who likes to point out that branding is what ranchers do to steers with
white-hot
irons.
I digress. We were talking sex.
Despite our best efforts, sex remains imperative. Without it, we don't reproduce. Without reproduction, we don't exist. Neuroscientists will tell you that if you want to light up every region of the brain, show it dirty pictures. No other form of stimuli effects anywhere near as broad a range of neural receptors. Sex is
hard-wired
. As long as human beings remain biological organisms, we will remain keenly motivated by sex.
We have this funny way of neutralizing things, don't we, by calling them clichés? I have always thought this one of the stranger characteristics of our culture.
Sex and advertising are a cliché for the simple reason that they represent an ineluctable truth. The message for both is the same. It's always the same.
Choose me.
What the fuck? Roebuck sighs and slowly scrolls back up the page. What is he thinking? They'll laugh him off the stage. Miles off topic. On the other hand it isn't, really; not really at all. And who cares anyway? He highlights the passage, but that's as far as he gets. Roebuck presses “Save” and, with a conscious effort, moves on to matters more pertinent.
He has lined up a series of appointments this week with his bank, his tax attorney, and his accountant. Housekeeping, these consultations; only distantly of interest, but important nonetheless.
Roebuck is conscious that he's taken his eye off the ball in recent months. But he has by no means left the game. This is not his natur
e.
God is too big to be that small.
The Collected Sayings of Julius Roebuck
T
he morning of November third arrives in bright blue skies. Starlings gabble in the eves and an optimistic cardinal says “chew, chew, chew” somewhere in the hedge out back. Roebuck pauses, hoping for a flash of red against the yellow leaves. He has always had a soft spot for cardinals, though he appreciates them more come February when they're calling out for spring. Not so long ago he came across a survey revealing that the average North American can readily identify a hundred different advertising jingles, but could barely recognize ten birdsongs in their own front yards. “Chew, chew, chew” goes the cardinal out back. Roebuck turns the key and starts the car.
Normally, she gets in touch before
mid-afternoon
.
For
O-days
the itinerary is deliberately fluid. If her temperature is
bang-on
first thing in the morning, she will want him first thing in the morningâafter which he's back in the office by noon and able to reschedule whatever appointments he has missed. More often, though, it's closer to lunch. Which makes arrangements even more straightforward. Roebuck absents himself for what for amounts to a normal midday break and returns to his desk fatigued, admittedly, and hungryâalwaysâbut with the remainder of his afternoon intact. He will miss it. He knows he will miss it. But miss it or not, it's finished. He has grossly tempted fate. Elemental reasoning suggests that the farther into this he goes, the farther out he sticks his neck, so todayâafter todayâRoebuck is retracting his apparatus to where it decently belongs. He has been lucky, luckier than he deserves. During the hiatus, probablyâwhen Yasmin launches into her usual
post-production
crankâhe intends to break the news. At which point he has every confidence that she will violently reverse position. Roebuck is curious, in factâanxious even, admittedlyâbut genuinely curious, too, to see where her reaction will net out. He hopes it won't get dangerous. But whatever, whatever the fallout, he is resolved. There is pleasure in a decision soundly made.
So it's something of an anticlimax when the morning passes without contact. Roebuck checks his calendar, consults his spreadsheet; counts back the days:
twenty-eight
on the money. Bang on exactly.
Twelve o'clock comes and goes. Roebuck's eye is on his email throughout a meeting with the manager of the digital agency he has hired to upgrade the Artemis web presence. At one o'clock the outmoded cellphone he relies on for his private calls sits discreetly on the corner of his desk while Roebuck entertains a VP of Marketing, who is here today to tell him that, what with the downturn, Finance will longer authorize his agency's retainer. A few minutes past two, and Roebuck is alone again at his desk. Carol the receptionist solemnly enters his office and places before him an imposingly thick,
cream-coloured
envelope embossed with legal seals that has just arrived by courier and for which Roebuck himself must sign to acknowledge receipt of delivery.
So it
has
happened.
It's true he's been expecting this, sort of; at least with the logical part of his being. But in every other sense Roebuck is completely unprepared. He wonders if retirement is going to be this way, or the kids' graduation, or his first grey hair: you know it is coming, but the shock of it still stuns the day you grasp the fact it's really happened. Time decelerates with every heartbeat as Roebuck breaks the seal and methodically unwinds the strings from their red paper buttons. With each revolution his senses heighten; he is conscious of the rasp of his own lungs, the thrum of his arteries, the quiet brush of thread against paper. How curious that this has come today.
He reads it over carefully and places yet another call to his attorneyâRoebuck has observed due diligence, he hasâand then absorbs the whole of it again more slowly. Still he is surprised. More than surprised; shocked. Holding his right hand level before his eyes he sees that it is trembling. Better than he thought. Better than he would ever have imagined.
He needs to talk to Anne.
Roebuck punches in the number, but disconnects before his wife picks up. Anne, he knows, will tell him that a thing like this is
his
decision, his aloneâthen leave him with no doubt at all about her confidence that whichever way he chooses is certain to be wrong. If he says he is thinking of accepting, she will warn him that he's always rushing in. If he admits he is planning to say no, she'll remind him that the economy is in a downturn and an opportunity like this may never come again. It's a useful way of working through a process, but it's not the kind of feedback he wants right now.
His desk phone rings. It's the attorney's office calling for confirmation that Roebuck has received the offer; their preference is for tomorrow morning if he can make himself available. He dials Lily.
“Julius ⦔
“Short notice, I know, but can you meet me for a drink?”
“Um ⦔
“I need to talk.”
“Right now ⦔
“It's important!”
“Well so is ⦔
“Lily.
Please
. Something really big I need to tell you.”
“As a matter of ⦔
“I'll be there in half an hour.”
“Julius!”
He hangs up. On his way out the door, he pauses at reception to let Carol know he'll be out of office for a spell. Carol is appalled.
“You can't! You have your interview with
AdForge
!”
This isn't like him. Roebuck forces himself to stop and reason this through. “Right.” he says. “Ask Daniel to take it.”
“Daniel isn't in today.”
He leans with both hands on the desk to emphasise the seriousness of what he is about to say. “Carol, will you call
AdForge
, please, and tell them I'm very sorry, but a family emergency has come up. I have to cancel.”
If Carol were chewing gum she would blow a bubble while she gave herself the time to think this over. “Sure,” she says. “Everything okay?”
Roebuck waves a hand. “Absolutely.” He stabs the elevator button. “Where's Daniel?”
The doors slide open, Carol shrugs. “Not here.”
“Omniglobe wants to buy me out.”
He has planned to hold off telling her until he has a drink in hand, but Roebuck just can't wait. Lily has barely got her seatbelt buckled before he blurts his news.
“Sorry?” she says.
She's been like this since she met him at the door. Roebuck is aware that he should have started with how
her
day is going, but the weight of what he has to say is so immense it is impossible to set aside.
“Omniglobe,” he says. “Parent to the fucking world.”
“Yes. I know Omniglobe.”
“Of course you do! They own half the shops you work for. More.”
“Yes.”
“Now they want mine.”
“Why?”
“What do you mean, why?”
Lily's reaction isn't what he was expecting. Roebuck isn't really sure what he expected; only that she'd be more ⦠moved. “What kind of question is that?” He has to pump the brakes to make way for a Vespa. “All right. If you want me to say I built this business into an
award-winning
agency, okay; I'll blow my horn.” A bus stops dead ahead, and Roebuck cuts into the other lane. “What it
does
say is that those guys think my little agency is worth the ridiculous amount of money they're putting on the table.”
He is hoping she will ask.
“Slow down!”
“Sorry.” Roebuck eases off the gas. “I admit all this is ⦠affecting me more than I thought.” He puffs his cheeks. “It hasn't come as a complete surprise, you know. They've been sending out feelers for months. But somehow still it's caught me, I don't know ⦠off guard. I guess I never took it seriously. Or maybe I've just been too busy to do more than go through the motions. This kind of money, though, definitely makes you sit up and take notice.”
Still nothing.
“Bottom line,” he says, “is that now I have no idea what I should do.”
She is staring out the window. For a moment it looks like she's about to speak, but can't find the words.
“I know!” Roebuck thumps the steering wheel. “Exactly! That's why I needed to talk ⦠What do you do with a thing like this?” She has turned to look at him, but he has swerved around a delivery van. “They want me to stay on for an
eighteen-month
transition. If I accept, I'd have to pretend I'm still interested in running the businessâand who knows, maybe I would be?âquestion is, what would I do with myself? After?”
Lily sighs. “When I first met you, you said you had a novel in a drawer somewhere.”
Roebuck looks at her, stunnedâenchanted. “My God,” he says, “That's perfect! At the dawn of the digital age, as printed word lies dying, Julius Roebuck sets up as a novelist.” He reaches out to touch her knee. “And you're right, too. It's a good time for the likes of me to be getting out of the business. Maybe I should do a memoir. That's close enough these days to fiction. But on the other hand ⦔
“Pull over at that taxi stand.”
“What?”
“Just stop.”
Roebuck stops. Immediately a cab pulls in behind him, leaning on the horn. “I have to move,” he says, but Lily has unbuckled. Before he knows what's happening, she is standing on the curb, staring through the open door. The cab behind nudges his bumper, horn blaring.
“I missed my period,” Lily says and disappears down the stairs into the subway.
When Roebuck gets back to the office, Carol is sitting with her back squared and eyebrows arched. She nods furtively toward a woman seated in the waiting area. “I didn't get to her in time,” she whispers without moving her lips. Roebuck has no memory of how he has arrived here. He can't remember driving back or parking the car or riding up the elevator. His cellphone is still open in his hand; he knows that he has been dialling Lily and that Lily hasn't answered. Carol clears her throat and bobs her head toward the waiting woman. “Mr. Roebuck will see you now,” she says spacing out the syllables. Even in his fog, he registers that she has been practising this line the whole time he has been away. He turns, habit in the driver's seat, smiles his smile, and extends his business hand. “I'm very sorry to have kept you waiting,” says Roebuck with all the sincerity in the world. Escorting her toward his office, he has the presence of mind to ask if she would like a coffee or a soft drink? Anything at all?
“I'm good,” she tells him.
At another plane of being he is vaguely conscious that under other circumstances he would be setting up to charm this girl. Something like muscle memoryâperhaps a little deeperâhas him setting one foot in front of the other as they walk together down the hall.
“Thanks for this.” She passes him her card.