Fizz (42 page)

“I was dancing down …”
Michael Jackson,
Moonwalk
(London: William Heinemann, 1988), 236.

“That was where I learned…”
Ray Kroc with Robert Anderson,
Grinding it Out: The Making of McDonald's
(London: St Martin's Paperbacks, 2011), 17.

“We will soon be unfolding…”
Quoted in Pendergrast,
For God, Country & Coca-Cola.

One reporter asked Goizueta …
Quoted in Oliver,
The Real Coke,
133.

“There are two things …”
Quoted in Erik P. Smith, “Was the New Coke-Old Coke Skirmish Actually Planned?,”
Spokesman-Review,
July 23, 1985.

“The sorrow is knowing …”
Quoted in Hays, Pop.

“you boys made a BIG mistake” …
Karen Raney, letter to Robert Woodruff, May 10, 1985, Robert Winship Woodruff Papers.

“You bastard!…”
Quoted in Pendergrast,
For God, Country & Coca-Cola.

“You have given us back our dream” …
Quoted in Pendergrast,
For God, Country & Coca-Cola.

“I feel like a lost friend …”%
Quoted in Pendergrast,
For God, Country & Coca-Cola.

“phased out and totally eliminated” …
Amanda Rosseter of the Coca-Cola Company, e-mail to the author, October 23, 2012.

“We are not that dumb …”
“What the Coke Brass Had to Say,” unattributed and undated news clipping, Coca-Cola Collection.

Bon Jovi insisted…
Associated Press, “Clients Make Peculiar Demands,”
Beaver County Times,
May 25, 1988.

Stephen King turned the heroes …
Stephen King,
Desperation
(London: Hodder & Stoughton, 1996).

“One glass and the jet lag …”
“Selling Energy,”
Economist,
May 9, 2002,
www.economist.com/node/1120373?story_id=1120373
.

“The only things we took back …”
“Learning from the Super 7,”
BevNET,
March 15, 2007,
www.bevnet.com/magazine/issue/2007/2008-2-26-2008-super7
.

Another part of its energy blend …
Valeria Matinuzzi, Danielle Peterson, Sean Iacobone, and Salah Badjou. “Effects and Effectiveness of Energy Drinks,” paper for the 2012 American Society for Engineering Education Northeast Section Conference, University of Massachusetts Lowell, April 27-28, 2012,
http://acamedics.com/proceedings/aseene/2012/PM_3135.pdf
; M.A. Heckman, K. Sherry, and E. Gonzalez de Meija, “Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in the United States,”
Comprehensive Reviews in Food Science and Food Safety
9, no. 3 (May 2010), 303-17.

“When we launched in Germany …”
“Learning from the Super 7.”

“greatest marketing stunt of all time” …
Jenny Shaw, “Reading Room: Red Bull Stratos,” WPP, accessed February 23, 2013,
www.wpp.com/wpp/marketing/digital/red-bull-stratos
.

“We realized that if we…”
Heather Landi, “A Mighty Force,”
Beverage World,
January 15, 2009.

“Monster is about action sports …”
Landi, “A Mighty Force.”

“We allowed the labels …”
“Keep up with the Jones, Dude!,”
Bloomberg Businessweek,
October 25, 2005,
www.businessweek.com/stories/2005-10-25/keep-up-with-the-jones-dude
.

In the early 1960s …
“Overweight, Obesity, and Healthy Weight Among Persons 20 Years of Age and Over, by Selected Characteristics,” in
Health, United States, 2010
(Hyattsville, MD: Centers for Disease Control and Prevention, 2011)
www.cdc.gov/nchs/data/hus/hus10.pdf
.

But America led the pack …
Organisation for Economic Co-operation and Development, “Obesity Update 2012,” policy brief, accessed February 21, 2013,
www.oecd.org/health/49716427.pdf
.

“counter-offensive against attacks …”
“Summary Outline of a Program for an Immediate Counter-Offensive Against Attacks on Coca-Cola on the Dental and Nutrition Fronts,” unattributed and undated report, Robert Winship Woodruff Papers.

“We want to dislodge the cocksure…”
“Summary Outline.”

As soda sales peaked …
Michael F. Jacobson,
Liquid Candy: How Soft Drinks Are Harming Americans' Health,
2nd ed. (Washington, DC: Center for Science in the Public Interest, 2005).

“Orange Crush is served …”
“Orange Crush and Kids—a ‘Natural Promotion,'”
O-C News,
May-June 1951, Dr Pepper Museum Collection.

“Sorry, selling this juice …”
Jacqueline Domac, “Sodas Out, Healthier Students In,”
United Teacher Magazine,
August 2002,
www.nojunkfood.org/media/goodbye_cocacola.html
.

“It's unfair because …”%
Cara Mia DiMassa and Erika Hayasaki, “LA Schools Set to Can Soda Sales,”
Los Angeles Times,
August 25, 2002,
www.organicconsumers.org/school/0901_schools_soda.cfm
.

By the fall of 2009 …
“Alliance School Beverage Guidelines Final Progress Report,” American Beverage Association, March 8, 2010.

In 1986 Americans bought…
Heather Landi, “State of the Industry Report '07: Bottled Water,”
Beverage World,
April 15, 2007.

“We, Pepsi, would push …”
Valerie Bauerlein, “PepsiCo Chief Defends her Strategy to Promote ‘Good for You' Foods,”
Wall Street Journal,
June 28, 2011,
http://online.wsj.com/article/SB10001424052702303627104576412232408827462.html
.

An examination of the obesity studies …
Gail Woodward-Lopez, Janice Kao, and Lorrene Ritchie, “To What Extent Have Sweetened Beverages Contributed to the Obesity Epidemic?,”
Public Health Nutrition
14, no. 3 (March 2011).

Another review of the studies …
Lenny R. Vartanian et al., “Effects of Soft Drink Consumption on Nutrition and Health: A Systematic Review and Meta-Analysis,”
American Journal of Public Health
97, no. 4 (April 2007).

“Is soda the new tobacco?”…
Mark Bittman, “Soda: A Sin We Sip Instead of Smoke?,”
New York Times,
February 13, 2010,
www.nytimes.com/2010/02/14/weekinreview/14bittman.html
.

“All over the United States …”
Michael M. Grynbaum, “Bloomberg Plans a Ban on Large Sugared Drinks,”
New York Times,
May 31, 2012,
www.nytimes.com/2012/05/31/nyregion/bloomberg-plans-a-ban-on-large-sugared-drinks.html
.

“This is the biggest step …”
New York City Board of Health, “Mayor Bloomberg, Deputy Mayor Gibbs, Health Commissioner Farley and Bruce Ratner Announce Barclays Center Will Voluntarily Adopt Regulations to Limit Size of Sugary Beverages,” news release, September 13, 2012.

“I can't say when it will be here …”
Candice Choi, “Coke, Pepsi Racing for a Better No-Calorie Soda,”
Huffington Post,
July 26, 2012,
www.huffingtonpost.com/2012/07/26/coke-pepsi-no-calories-soda_n_1705083.html
.

Abbott, Elizabeth.
Sugar: A Bittersweet History.
London: Duckworth Overlook, 2008. Kindle ed.

Afri-Cola.
80 Jahre Anders Afri-Cola.
Stuttgart: Mineralbrunnen Überkingen-Teinach AG, 2011.

Allen, Frederick.
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World.
New York: HarperCollins, 1994.

Allen, Gary J., and Ken Albala.
The Business of Food: Encyclopedia of the Food and Drink Industries.
Santa Barbara, CA: ABC-CLIO, 2007.

Allen, Ida Bailey.
When You Entertain: What to Do, and How.
Atlanta: Coca-Cola Company, 1932.

Appleton, Nancy, and G. N. Jacobs.
Killer Colas: The Hard Truth About Soft Drinks.
Garden City Park, NY: Square One Publishers, 2011.

Barr, Robin, and Mark Jephcott.
Robert Barr, 1875-2001.
Glasgow: A. G. Barr plc, 2001.

Baumer, Jim.
Moxie: Maine in a Bottle.
Rockport, ME: Down East, 2011. Kindle ed.

Best, Gary Dean.
The Dollar Decade: Mammon and the Machine in 1920s America.
Westport, CT: Greenwood Publishing Group, 2003.

Blair, Pat, Dana Prater, and the Sheridan County Museum.
Sheridan.
San Francisco: Arcadia Publishing, 2008.

Blanding, Michael.
The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink.
New York: Avery, 2011.

Bordowitz, Hank.
Bad Moon Rising: The Unauthorized History of Creedence Clearwater Revival.
Chicago: Chicago Review Press, 2007.

Bowers, Q. David.
The Moxie Encyclopedia.
Vol. 1,
The History.
Vestal, NY: Vestal Press, 1986.

Bridgforth, Dick.
Mountain Dew: The History.
North Charleston, SC: BookSurge, 2007.

Brogan, Hugh.
The Penguin History of the USA.
2nd ed. London: Penguin Books, 1999.

Brown, John Hull.
Early American Beverages.
Rutland, VT: Charles E. Tuttle Company, 1966.

Cadbury, Deborah.
Chocolate Wars: From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry.
London: HarperPress, 2010.

Capparell, Stephanie.
The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business.
New York: Wall Street Journal Books, 2007.

Cardello, Hank, with Doug Garr.
Stuffed: An Insider's Look at Who's Really Making America Fat.
New York: HarperCollins, 2009. Kindle ed.

Carpenter, Donna Sammons, and Maurice Coyle.
What You Can Learn from Pepsi.
Boston: New Word City, 2010. iBooks ed.

Coppin, Clayton A., and Jack C. High.
The Politics of Purity: Harvey Washington Wiley and the Origins of Federal Food Policy.
Ann Arbor: University of Michigan Press, 1999.

Debus, Allen G.
The Chemical Philosophy: Paracelsian Science and Medicine in the Sixteenth and Seventeenth Centuries.
Mineola, NY: Dover Publications, 2002.

Dick, Malcolm, ed.
Joseph Priestley and Birmingham.
Studley, UK: Brewin Books, 2005.

Dietz, Lawrence.
Soda Pop: The History, Advertising, Art and Memorabilia of Soft Drinks in America.
New York: Simon and Schuster, 1973.

Doyle, Arthur Conan.
The Adventures of Sherlock Holmes.
Lewes, UK: Vigo Essential Classics, 2011. iBooks ed.

Drowne, Kathleen Morgan.
Spirits of Defiance: National Prohibition and Jazz Age Literature.
Columbus: Ohio State University, 2005.

Drowne, Kathleen Morgan, and Patrick Huber.
The 1920s.
Westport, CT: Greenwood Publishing Group, 2004.

Eddy, Walter H.
The “Liquid Bite.”
Dallas: Dr Pepper Company, 1944.

Ellis, Harry E.
Dr Pepper: King of Beverages.
Dallas: Dr Pepper Company, 1979.

_____.
Dr Pepper: King of Beverages Centennial Edition 1885-1985.
Dallas: Dr Pepper Company, 1986.

Emmins, Colin.
Soft Drinks: Their Origins and History.
Princes Risborough, UK: Shire Publications, 1991.

Enrico, Roger, and Jesse Kornbluth.
The Other Guy Blinked: How Pepsi Won the Cola Wars.
London: Bantam, 1986.

Fisher, George P.
Life of Benjamin Silliman, M.D., LL.D.
New York: Charles Scribner and Company, 1866.

Foxcroft, Louise.
Calories and Corsets: A History of Dieting Over 2,000 Years.
London: Profile Books, 2011.

Fulton, John F., and Elizabeth H. Thomson.
Benjamin Silliman 1779-1864: Pathfinder in American Science.
New York: Henry Schuman, 1947.

Funderburg, Anne Cooper.
Chocolate, Strawberry and Vanilla: A History of American Ice Cream.
Bowling Green, OH: Bowling Green State University Popular Press, 1995.

_____.
Sundae Best: A History of Soda Fountains.
Bowling Green, OH: Bowling Green State University Popular Press, 2002.

Gibbs, F. W.
Joseph Priestley: Adventurer in Science and Champion of Truth.
London: Thomas Nelson and Sons, 1965.

Greising, David.
I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta.
New York: John Wiley & Sons, 1998.

Hardaway, Robert M.
No Price Too High: Victimless Crimes and the Ninth Amendment.
Westport, CT: Greenwood Publishing Group, 2003.

Hau, Michael.
The Cult of Health and Beauty in Germany: A Social History, 1890-1930.
Chicago: University of Chicago Press, 2003.

Hays, Constance L.
Pop: Truth and Power at the Coca-Cola Company.
London: Hutchinson, 2004. Kindle ed.

Hine, Thomas.
The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes.
New York: Little Brown and Company, 1995.

Hoffmann, Dr. Friedrich.
New Experiments and Observations upon Mineral Waters.
London: J. Osborn & T. Longman, 1731.

Holl, John, and Nate Schweber.
Indiana Breweries.
Mechanicsburg, PA: Stackpole Books, 2011.

Hollingworth, J.
The Modern Extractor: A Complete Treatise for Making of Extracts, Flavors, Syrups and Sundries.
Pittsburgh: The Extractor Co., 1923.

Isdell, Neville, with David Beasley.
Inside Coca-Cola.
New York: St. Martin's Press, 2011.

Ishizu, Dr. R.
The Mineral Springs of Japan.
Tokyo: Tokyo Imperial Hygienic Laboratory, 1915.
http://archive.org/details/mineralspringsof00toky
.