Googled (55 page)

144
sixteen million monthly visitors; that number would quadruple
over the next
fourteen months:
ComScore,
BusinessWeek,
November 5, 2007.

144
”Sumner told Tom he did not want to get into a bidding war“:
Julia Angwin, Stealing Myspace:
The Battle to Control the Most Popular Website in America,
Random House, 2009.

144
”I think we have replaced MTV“:
Tom Anderson in
Der Spiegel,
cited in Bill Wise, Search Insider, January 22, 2007, and Lotta Holmström in Grassroot Media, January 21, 2007.

145
”I left“:
author interview with Albie Hecht, January 15, 2008.

146
2005 study of media usage:
”Generation M: Media in the Lives of 8-18 Year-Olds,“ A Kaiser Family Foundation Study, March 2005.

146
A later study:
Forrester Research report chart on YouTube and Internet use,
Wall
Street Journal, November 19, 2008.

147
Jason Hirschhorn was another Viacom refugee:
author interviews with Jason Hirschhorn, February 12 and 21, 2008, and e-mail exchanges, March 2009.

149
Marc Andreessen has spent much of his life... an investor and board member:
author interviews with Marc Andreessen, May 9, 2007, and June 9, 2008.

150
They named the site Ning:
author interview with Andreessen, March 30, 2009.

150
”I wouldn’t be sitting here without him“:
author interview with Gina Bianchini, September 15, 2008.

150
”You can talk about the economy“:
author interview with Ben Horowitz, February 20, 2009.

152
thirty-four million monthly viewers:
Nielsen/NetRatings, August 2006.

152
”When we started“:
author interview with Chad Hurley September 11, 2007.

153
”If that works“:
author interview with Eric Schmidt, June 11, 2008.

153
”Right now“:
Steve Ballmer Q&A with the editors of
Business Week,
October 11, 2006.

153
thirteen of the twenty most popular videos:
Kevin J. Delaney and Matthew Karnitschnig,
Wall Street Journal,
February 21, 2007.

153
”There are some issues with YouTube“:
Redstone on Charlie Rose, quoted in the
New York Times,
October 10, 2006.

153
”They can buy anything“:
author interview with Irwin Gotlieb, June 2, 2008.

154
”YouTube was an admission by Google“:
author interview with Danny Sullivan, March 20, 2008.

154
”They didn’t value our content“:
author interview with Jeff Zucker, April 25, 2008.

154
”Every time we thought we came down“:
author interview with Phillipe Daumann, May 1, 2007.

155
”no revenue at the time“:
author interviews with Eric Schmidt, October 8, 2007, and June 11, 2008.

155
”give the majority of revenue to them“:
Larry Page at a small press lunch attended by the author, May 10, 2007.

155
”theft“ :
author interview with Phillipe Daumann, May 15, 2008.

155
”it gets redistributed“:
author interview with Jeff Bewkes, April 10, 2008.

156
”I don’t need somebody else to say“:
author interview with Phillipe Daumann, May 15, 2008.

156
willing to believe that Google ”was well intentioned“:
author interview with Jeff Bewkes, April 10, 2008.

156
”You either find a way“:
author interview with Albie Hecht, January 15, 2008.

157
”Content is where people spend their time“:
author interview with Herbert Allen III, January 24, 2007.

157
”I figured that if things go well“:
author interview with Robert Iger, May 17, 2007.

157
”The first thing I did“:
author interview with Robert Iger, May 17, 2007.

158
$44 million in revenues in 2006:
”Spotlight on Television 2.0 Leaders: The Walt Disney Company,“ IP Media Monitor, October 2006.

159
”the issue of the moment“:
author interview with Steven Rattner, April 24, 2007.

159
would spread CBS content:
author interviews with Les Moonves, June 12, 2007 and April 7, 2008.

159
proposed agreement with Yahoo :
author interview with Jeff Fager, September 11, 2008.

161
”I think Quincy is one of the most advanced thinkers“:
author interview with David Eun, June 12, 2008.

161
He cut it, though, for his first job:
author interviews with Quincy Smith, January 23, April 9, June 9, and June 24, 2008.

163
CBS clips got twenty-nine million views:
CBS press release, November 21, 2006.

164
”When you’re a small company“:
Eric Schmidt, quoted in ”Google Gets Friendly,“ Jeremy Caplan,
Time,
October 1, 2006.

164
”duplicate detection“:
Google News announcement, August 31, 2007.

165
The average daily circulation:
Audit Bureau of Circulation, October 2006.

165
thirty-five minutes each day:
author interview with Martin Nisenholtz, September 18, 2008, citing Nielsen report, May 2008.

166
Advertising in major newspapers:
the Newspaper Association of American and the New York Times, July 9, 2007.

166
the AP’s revenues grow annually at about 5 percent:
author interview with Tom Curley, February 21, 2008.

166
Their conclusions, according to Jeremy Philips :
author interview with Jeremy Philips, May 18, 2007.

167
At the end of 2006:
Letter from the Founders in Google’s 2006 Annual Report, confirmed by Google’s annual performance numbers and Quincy Smith testimonial, and available on
Google.com
.

168
”I’ve never seen a company so loved on Wall Street“:
author interview with Quincy Smith, January 23, 2008.

169
”Once you get to a certain size“:
author interview with Ivan Seidenberg on February 19, 2008.

169
”We got frustrated“:
author interview with Philipe Daumann, May 1, 2007.

170
”The law basically said“:
Wired interview, April 9, 2007.

170
”a clip site“:
author interview with Chad Hurley, September 11, 2007.

170
”Everything Phillippe said was a lie“:
Eric Schmidt tells author at the July 2008 Allen & Co conference in Sun Valley.

171
”As a business, I think“:
author interview with Ester Dyson, February 4, 2008.

171
”If we’re putting up programming for free“:
author interview with Mel Karmazin, May 13, 1008.

171
two websites it knew to be illegally downloading:
according to the February 12, 2007,
Wall Street Journal,
the two Web sites illegally downloading movies were
EasyDownloadCenter.com
and
theDownloadPlace.com
.

171
publicly accused Google of a ”cavalier“ approach:
Financial Times,
March 6, 2007.

171
Facebook ”doubles in size every six months“:
author interview with Mark Zuckerberg, August 22, 2007.

173
Remix: Making Art and Commerce Thrive in the Hybrid Economy:
Lawrence Lessig, Penguin Books, 2008.

174
”They want to be the digital advertising network“:
author interview with Herbert Allen III, January 24, 2007.

174
gave Google ”an opportunity to be the infrastructure backbone“:
author interview with Wenda Harris Millard, April 26, 2007.

174
”You can dive deep into that data“:
Randall Rothenberg quoted in the
New York Times,
April 14, 2007.

174
”track more than 100 metrics“:
DoubleClick brochure, ”Best Practices for Maximizing Web Advertising Effectiveness,“ September 19, 2007.

174
twenty billion online ads each day:
author interview with David Rosenblatt, April 22, 2008.

175
envisioned three advantages for Google:
author interview with Tim Armstrong, October 10, 2007.

176
”We’d like to create one-stop shopping“:
author interview with Richard Holden, August 20, 2007.

176
”Instead of just selling remnant advertising“:
author interview with David Rosenblatt, April 22, 2008.

176
Irwin Gotlieb did see DoubleClick and its ad exchange as a potential disruptor:
author interview with Irwin Gotlieb, February 11, 2008.

177
”In four decades in the advertising business“:
author interviews with Irwin Gotlieb, February 11, 2008, May 21, 2008, June 2, 2008, September 26, 2008, and April 2009 e-mails.

179
”In Hollywood, a screening room is a shom-off room“:
author interview with Michael Kassan, December 15, 2008.

180
”take our client data“:
author interview with Sir Martin Sorrell, February 18, 2008.

180
The way it works:
author interview with Keval Desai, April 14, 2008.

181
”It is absolutely our intention to be in every cable box“:
author interview with Eileen Naughton, February 28, 2008.

182
”Yes, he’s right“:
author interview with Terry Semel, July 9, 2008.

182
conceded that ”the roles will start shifting“:
author interview with Smita Hashim, April 17, 2008.

182
”to remind people why they love Google“ :
author interview with Andy Berendt, April 22, 2008.

183
”If Google could introduce us“:
author interview with Beth Comstock, May 2, 2007.

183
”It raises issues“:
Sir Martin Sorrell quoted in the
New York Post,
April 23, 2007.

183
”worried about Google becoming large“:
author interview with Tim Wu, September 20, 2007.

184
”When I decide to go to the movies“:
author interview with Eric Schmidt, October 8, 2007, and Schmidt interview in London,
Financial Times,
May 23, 2007.

184
”I am really excited to tell you“:
Google third quarter conference call, October 19, 2007

184
two-day ”Zeitgeist“ conference:
author attended October 10, 2007.

185
”the number one“ privacy issue:
author interview with Sergey Brin, October 11, 2007.