Idiot Brain (8 page)

I wouldn't recommend this approach. Yes, I got a good grade, but I also desperately needed the bathroom the whole time, called the professor “Dad” when I asked for more paper, and on the way home got into a furious argument. With a pigeon.

Of course I remember it, it was my idea!

(The ego-bias of our memory systems)

Thus far, we've covered how the brain processes memory, and how it isn't exactly straightforward/efficient/consistent. Actually, there are numerous ways in which the brain's memory system leaves a lot to be desired, but at least you end up with access to reliable, accurate information, safely stored in your head for future use.

It would be lovely if that was true, wouldn't it? Sadly, the words “reliable” and “accurate” can rarely be applied to the workings of the brain, particularly for memory. The memories retrieved by the brain are sometimes comparable to a hairball coughed up by a cat, the product of a lot of alarming internal mangling.

Rather than a static record of information or events like pages in a book, our memories are regularly tweaked and modified to suit whatever the brain interprets as our needs (however wrong that may be). Surprisingly, memory is quite plastic (meaning flexible, malleable, not rigid) and can be altered, suppressed or misattributed in numerous ways. This is known as a memory bias. And memory bias is often driven by ego.

Obviously, some people have huge egos. They can be very memorable themselves, if just for the ways they inspire average people to fantasize many elaborate ways of killing them. But even though most people don't have a dreadful ego, they do still have an ego, which influences the nature and detail of the memories they recall. Why?

The tone of this book thus far has referred to “the brain” as if it's a
separate self-contained entity, an approach used by most books or articles about the brain, and one that makes logical sense. If you want to provide a scientific analysis of something, then it's necessary to be as objective and rational as possible, and treat the brain as just another organ, like the heart or liver.

But it's not. Your brain is
you
. And here the subject matter edges over into the philosophical areas. Are we as individuals really just the product of a mass of neurons firing off sparks, or are we more than the sum of our parts? Does the mind really arise from the brain, or is it in fact some separate entity, intrinsically linked to it but not exactly “the same”? What does this mean for free will and our ability to strive for higher goals? These are questions that thinkers have grappled with ever since it was figured out that our consciousness resides in the brain. (This seems obvious now, but for many centuries it was believed the heart was the seat of our minds and the brain had more mundane functions such as cooling or filtering blood. Echoes of this time still persist in our language; for example, “Do what your heart tells you.”
²⁰
)

These are discussions for elsewhere, but suffice it to say that scientific understanding and evidence strongly imply that our sense of self and all that goes with it (memory, language, emotion, perception, and so on) is supported by processes in our brain. Everything you are is a feature of your brain, and as such much of what your brain does is dedicated to making you look and feel as good as possible, like an obsequious lackey to a popular celebrity, who prevents her hearing any criticism or negative publicity for fear of upsetting her. And one of the ways it can do this is by modifying your memories to make you feel better about yourself.

There are numerous memory biases or flaws, many of which aren't noticeably egotistical in nature. However, a surprising number appear to be largely egotistical, especially the one simply called the egocentric bias, where our memories are tweaked or modified by the brain to present events in a manner that makes us look better.
²¹
For example, if recalling an occasion where they were part of a group decision, people tend to remember that they were more influential and integral to the final decision than they in fact were.

One of the earliest reports of this stems from the Watergate scandal, where a whistleblower told investigators all about the plans and discussions that he had taken part in that led to the political conspiracy and cover-up. However, later listening to the recordings of these meetings, an accurate record of the discussions, revealed John Dean got the overall “gist” of what happened, but many of his claims were alarmingly inaccurate. The main problem was that he'd described himself as an influential key figure in the planning, but the tapes revealed he was a bit player at most. He hadn't set out to lie, just to boost his own ego; his memory was “altered” to conform to his sense of identity and self-importance.
²²

It doesn't have to be government-toppling corruption though; it can be minor things such as believing you performed better at sports than you genuinely did, or recalling you caught a trout when it was in fact a minnow. It's important to note that when this happens it's not an example of someone lying or exaggerating to impress people; it often happens with memories
even if we're not telling anyone about them
. That last bit is key: we genuinely believe our memory's version of events to be accurate and fair. The modifications and tweaks made to give a more flattering portrayal
of ourselves is, more often than not, entirely unconscious.

There are other memory biases that can be attributed to ego. There's choice-supportive bias, when you have to choose one of several options, and you remember it as being the best of all available options, even if it wasn't at the time.
²³
Each option could be practically identical in terms of merit and potential outcome, but the brain alters your memory to downplay the rejected ones and big-up the option you went with, making you feel you chose wisely, even if it was totally random.

There's the self-generation effect, where you're better at recalling things that you've said than at recalling things other people have said.
²⁴
You can never be sure how accurate or authentic someone else is being, but you believe
you
are when you say something, and seeing as it's your memory that amounts to the same thing.

More alarming is the own-race bias, where people struggle to recall and identify people from races other than their own.
²⁵
Ego isn't exactly subtle and thoughtful, and it may be expressed in crude ways such as prioritizing or emphasizing people of the same or similar racial background over those who aren't, as yours is the “best” one. You may not think this at all, but your subconscious isn't always so sophisticated.

You may have heard the saying, “Hindsight is 20–20,” usually used to dismiss someone claiming prior knowledge of an event after it's happened. It's generally assumed that the person is exaggerating or lying, because they didn't use this prior knowledge when it would actually have been useful. For example: “If you were so certain that Barry had been drinking, why did you let him drive you to the airport?”

While it is no doubt true that some people do exaggerate
their awareness in this manner to seem smarter and better informed, there is actually such a thing as the hindsight bias in memory, where we genuinely remember past events as being predictable even though we couldn't have hoped to predict them at the time.
²⁶
Again, this isn't some self-aggrandizing fabrication, our memories genuinely do seem to support this notion. The brain alters memories to boost our ego, making us feel as if we were better informed and in control.

How about the fading-affect bias,
²⁷
where emotional memories for negative events fade more quickly than positive ones. The memories themselves may remain intact, but the emotional component of them can fade with time, and it seems that, in general, unpleasant emotions fade faster than nice ones. The brain clearly likes it if nice things happen to you, but doesn't dwell on the “alternative” stuff.

These are just some of the biases that could be seen as demonstrations of ego overriding accuracy. It's just something your brain does all the time. But
why
?
*
Surely an accurate memory of events would be far more useful than some self-serving distortion?

Well, yes and no. Only some biases have this apparent connection to ego, whereas others have the opposite. Some people demonstrate things like “persistence,” which in this case is when memories of a traumatic event keep recurring, despite the individual's lack of desire to think about them.
²⁸
This is quite a common phenomenon, and doesn't need to be something especially damaging or disturbing. You might be
wandering along the road on your way somewhere, casually thinking about nothing in particular, and your brain suddenly says, “Remember when you asked that girl out at the school party and she laughed in your face in front of everyone and you ran away but collided with a table and landed in the cakes?” Suddenly you're racked with shame and embarrassment thanks to a twenty-year-old memory, apropos of nothing. Other biases, like childhood amnesia or context dependence, suggest limitations or inaccuracies arising from the way the memory system works, rather than anything ego-based.

It's also important to remember that the changes caused by these memory biases are (usually) quite limited, rather than major alterations. You may remember doing better in a job interview than you actually did, but you won't remember getting the job if that didn't happen. The ego bias of the brain isn't so powerful as to create different realities; it just tweaks and adjusts recall of events, it doesn't create new ones.

But why would it do this at all? Firstly, human beings need to make a lot of decisions, and this is a lot easier if they have at least some degree of confidence when making them. The brain constructs a model of how the world works in order to navigate it, and it needs to be confident that this is accurate (see
Chapter 8
, the section on “delusions,” for more about this). If you had to weigh up every possible outcome for every choice you have to make, it would be extremely time consuming. This can be avoided if you have confidence in yourself and your abilities to make the right choice.

Secondly,
all
our memories are formed from a personal, subjective viewpoint. The only perspective and interpretation we have when making judgements is our own, and as a result this could lead to our memories prioritizing when it was “right”
more than when it wasn't, to the extent that our judgement is protected and reinforced in memory even when it's not strictly correct.

On top of this, a sense of self-worth and achievement seems to be integral to normal functioning for humans (see
Chapter 7
). When people lose their sense of self-worth—for example, if they are experiencing clinical depression—it can be genuinely debilitating. But even when functioning normally, the brain is prone to worrying and dwelling on negative outcomes; like when you can't stop thinking about what
might
have happened following an important event like a job interview, even though it didn't happen—a process known as counterfactual thinking.
²⁹
A degree of self-confidence and ego, even if artificially produced by manipulated memories, is important for normal functioning.

Some may find this quite alarming, the idea that your memories aren't reliable because of your ego. And if it applies to everyone, can you really trust what anyone says? Maybe everyone is remembering things wrongly due to subconscious self-flattery? Luckily, there's probably no need to panic; many things still get done properly and efficiently, so what ego biases there are seem to be relatively harmless overall. But still, it might be wise to retain an element of skepticism whenever hearing someone make self-aggrandizing claims.

For example, in this section, I've tried to impress you by explaining memory and ego are linked. But what if I've just remembered things that supported my notion and forgotten the rest? I claimed the self-generation effect, where people remember things they've said better than things other people have said, was due to ego. But an alternative explanation is that the things you say involve your brain to a much greater extent. You've
got to think of the thing to say, process it, go through the physical motions required to speak it, listen back to it, judge for reactions, so
of course
you'd remember it more.

The choice-supportive bias, where we remember our choice as being the “best” one: an example of ego, or the brain's way of preventing us from dwelling on possibilities that did not and cannot occur? This is something humans do often, taking up a lot of valuable energy, often for no appreciable gain.

How about the cross-race effect, where people struggle to recall people's features if they're of a race not their own? Some dark side of egotistical preference, or the result of being raised among people of your own race, meaning your brain has had a lot more practice differentiating between people who are racially similar to you?

There are alternative explanations for all the biases mentioned above, other than ego. So is this whole section just the result of my own raging ego? No, not really. There is a lot of evidence to support the conclusion that egocentric bias is a genuine phenomenon, such as studies revealing that people are far more willing and able to criticize their actions from many years ago than they are more recent actions, most likely because the recent actions are a much closer portrayal of how they are now, and this is far too close to self-criticism, so is suppressed or overlooked.
³⁰
People even show tendencies to criticize “past” selves and praise “present” selves even when there's been no real improvement or change in the matter in question (“I didn't learn to drive when I was a teenager because I was too lazy, but I haven't learned now because I'm too busy”). This criticism of a past self may seem to contradict egocentric memory bias, but it works to emphasize how much the present self has improved and grown and so should be proud.