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Authors: Robert Greene

Tags: #Motivational & Inspirational, #Success, #Personal Growth, #Azizex666, #Self-Help

Mastery (26 page)

BOOK: Mastery
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As the apprenticeship progressed, the literary education he had imagined for himself came to pass, and his writing skills improved immensely. Then, in 1722, it seemed that he would finally have the perfect opportunity to prove himself as a writer—his brother was about to launch his own large-scale newspaper called
The New-England Courant
. Benjamin approached James with several interesting ideas for stories he could write, but to his great disappointment, his brother was not interested in his contributing to the new paper. This was a serious venture, and Benjamin’s work was too immature for
The Courant.

Benjamin knew it was pointless to argue with James; he was a very stubborn young man. But as he thought about the situation, an idea suddenly came to him: what if he were to create a fictional character who would write letters to
The Courant
? If he wrote them well enough, James would never suspect they were from Benjamin, and he would print them. In this way, he would have the last laugh. After much thinking, he decided upon the perfect character to create: a young female widow named Silence Dogood who had lots of strong opinions about life in Boston, many of them rather absurd. To make this believable, Benjamin spent long hours imagining a detailed past for her. He thought so deeply into the character that she began
to come alive within him. He could hear her way of thinking, and soon there emerged a very realistic writing voice all her own.

He sent the first, rather lengthy letter to
The Courant
and watched with amusement as his brother published it and added a note in the newspaper asking for more letters from her. James probably suspected it was the work of some established writer in town using a pseudonym—the letter was so witty and satirical—but he clearly had no idea it was from Benjamin. James continued publishing the subsequent letters, and they quickly became the most popular part of
The Courant
.

Benjamin’s responsibilities at the shop began to grow, and he proved to be quite an adept editor for the newspaper as well. Feeling proud of all his precocious achievements, one day he could not help himself—he confessed to James that he was the author of the Dogood letters. Expecting some praise for this, he was surprised by James’s vitriolic response—his brother did not like being lied to. To make matters worse, over the next few months he turned increasingly cold and even abusive to Benjamin. It soon became impossible to work for him, and by the fall of 1723, feeling somewhat desperate, Benjamin decided to flee Boston, turning his back on brother and family.

After several weeks of wandering he ended up in Philadelphia, determined to settle there. He was only seventeen, with virtually no money and no contacts, but for some reason he felt full of hope. In the five years working for his brother he had learned more about the business than men twice his age. He was fiercely disciplined and ambitious. And he was a talented and successful writer to boot. With no more limitations on his freedom, Philadelphia would be his to conquer. Surveying the scene in his first few days there, his confidence only increased. The two printing shops in town at the time were well below the level of anything in Boston, and the writing in the local papers was abysmal. This meant endless opportunities to fill a void and make his way.

Sure enough, within a few weeks he managed to secure a position at one of the two printing shops in town, owned by a man named Samuel Keimer. Philadelphia was still relatively small and provincial at the time—word spread quickly of the newcomer and his literary skills.

The governor of the colony of Pennsylvania, William Keith, had ambitions of transforming Philadelphia into a cultural center, and was not happy with the two established printing businesses. Hearing of Benjamin Franklin and of his writing talent, he sought him out. Clearly impressed with the young man’s intelligence, he urged him to start his own printing shop, promising to lend him the initial amount that was needed to get the business going. The machines and materials would have to come from London,
and Keith advised him to go there personally to supervise the acquisition. He had contacts there and would bankroll it all.

Franklin could hardly believe his good fortune. Only a few months earlier he was a menial apprentice to his brother. Now, thanks to the generous and enterprising governor, he would soon have his own printing business, and through it he could start a newspaper and become a leading voice in the city, all before he turned twenty. As he made his plans for London, the money Keith had promised as a loan was not forthcoming, but after writing to him a few times, word finally came from the governor’s office not to worry—letters of credit would be waiting for him once he disembarked in England. And so, without explaining to Keimer what he was up to, he quit his job and bought his passage for the transatlantic journey.

When he got to England there were no letters waiting. Feeling there must have been some kind of miscommunication, he frantically looked in London for a representative of the governor to whom he could explain their agreement. In his search he came upon a wealthy merchant from Philadelphia who, hearing his story, revealed to him the truth—Governor Keith was a notorious talker. He was always promising everything to everyone, trying to impress people with his power. His enthusiasm for a scheme would rarely last more than a week. He had no money to lend, and his character was worth about as much as his promises.

As Franklin took this all in and considered his current predicament, what disturbed him was not that he now found himself in a precarious position—alone and without money, far from home. There was no place more exciting for a young man than London, and he would somehow make his way there. What bothered him was how badly he had misread Keith and how naïve he had been.

Fortunately, London was teeming with large-scale printing shops, and within a few weeks of his arrival he found a position within one of them. To forget about the Keith fiasco he threw himself into the work, quickly impressing his employer with his dexterity with the various machines and with his editing skills. He got along well enough with his colleagues, but soon he encountered a strange British custom: five times a day his fellow printers would take a break to drink a pint of beer. It fortified them for the work, or so they said. Every week Franklin was expected to contribute to the beer fund for those in the room, including himself, but he refused to pay up—he did not like to drink during working hours, and the idea that he should give up a part of his hard-earned wages for others to ruin their health made him angry. He spoke honestly about his principles, and they politely accepted his decision.

Over the ensuing weeks, however, strange things began to happen: mistakes kept popping up in texts he had already proofread, and almost
every day he noticed some new error for which he was blamed. He started to feel like he was losing his mind. If this continued any longer he would be fired. Clearly, somebody was sabotaging his work, and when he complained to his fellow printers, they attributed it all to a mischievous ghost who was known to haunt the room. Finally figuring out what this meant, he let go of his principles and contributed to the beer fund; the mistakes suddenly disappearing along with the ghost.

After this incident and several other indiscretions in London, Franklin began to seriously wonder about himself. He seemed hopelessly naïve, constantly misreading the intentions of the people around him. Thinking about this problem, he was struck by an apparent paradox: when it came to his work, he was supremely rational and realistic, always looking to improve himself. With his writing, for instance, he could see his weaknesses clearly and practiced hard to overcome them. But with people it was virtually the opposite: he would inevitably become swept up in his emotions and lose all contact with reality. With his brother, he wanted to impress him by revealing his authorship of the letters, totally unaware of the envy and malevolence he would unleash; with Keith, he was so wrapped up in his dreams that he paid no attention to obvious signs that the governor was all talk; with the printers, his anger blinded him to the fact that they would obviously resent his attempts at reform. What was worse, he seemed incapable of changing this self-absorbed dynamic.

Determined to break this pattern and change his ways, he decided there was only one solution: in all of his future interactions with people, he would force himself to take an initial step backward and not get emotional. From this more detached position, he would focus completely on the people he was dealing with, cutting off his own insecurities and desires from the equation. Exercising his mind this way every time, it would turn into a habit. In imagining how this would work, he had a strange sensation. It reminded him of the process he went through in creating the Dogood letters—thinking inside the character he had created, entering her world, and making her come alive in his mind. In essence, he would be applying this literary skill to everyday life. Gaining position inside people’s minds, he could see how to melt their resistance or thwart their malevolent plans.

To make this process foolproof, he decided he would also have to adopt a new philosophy: complete and radical acceptance of human nature. People possess ingrained qualities and characters. Some are frivolous like Keith, or vindictive like his brother, or rigid like the printers. There are people like this everywhere; it has been that way since the dawn of civilization. To get upset or try to alter them is futile—it will only make them bitter and resentful. Better to accept such people as one accepts the thorns on a
rose. Better to observe and accumulate knowledge on human nature, as one accumulates knowledge in the sciences. If he could follow this new path in life, he would rid himself of his terrible naïveté and bring some rationality to his social relations.

After more than a year and a half of work in London, Franklin finally saved enough money for his return journey to the colonies, and in 1727 he found himself back in Philadelphia, looking once more for work. In the midst of his search, his former employer, Samuel Keimer, surprised him by offering Franklin a nice position in the printing shop—he would be in charge of the staff and training the others Keimer had recently hired as part of his expanding business. For this he would receive a nice yearly salary. Franklin accepted, but almost from the beginning he could sense something was not right. And so, as he had promised himself, he took a step back and calmly reviewed the facts.

He had five men to train, but once he accomplished this task there would be little work left over for him. Keimer himself had been acting strangely—much friendlier than usual. He was an insecure and prickly gentleman, and this friendly front did not fit him. Imagining the situation from Keimer’s perspective, he could sense that he must have greatly resented Franklin’s sudden departure for London, leaving him in the lurch. He must have seen Franklin as a young whippersnapper who needed his comeuppance. He was not the type to discuss this with anyone, but would seethe from within and scheme on his own. Thinking in this way, Keimer’s intentions became clear to him: he was planning to get Franklin to impart his extensive knowledge of the business to the new employees, then fire him. This would be his revenge.

Certain he had read this correctly, he decided to quietly turn the tables. He used his new managerial position to build relationships with customers and to connect with successful merchants in the area. He experimented with some new manufacturing methods he had learned in England. When Keimer was away from the shop, he taught himself new skills such as engraving and ink-making. He paid close attention to his pupils, and carefully cultivated one of them to be a first-rate assistant. And just when he suspected that Keimer was about to fire him, he left and set up his own shop—with financial backing, greater knowledge of the business, a solid base of customers who would follow him everywhere, and a first-rate assistant whom he had trained. In executing this strategy, Franklin noticed how free he was from any feelings of bitterness or anger toward Keimer. It was all maneuvers on a chessboard, and by thinking inside Keimer he was able to play the game to perfection, with a clear and level head.

Over the ensuing years, Franklin’s printing business prospered. He became a highly successful newspaper publisher, a best-selling writer, a
scientist renowned for his experiments with electricity, and an inventor of such things as the Franklin stove (and later in his life that of the lightning rod, bifocal glasses, and so on). As an increasingly prominent member of the Philadelphia community, in 1736 he decided it was time to take his career further and enter politics, becoming a delegate to Pennsylvania’s colonial legislature. Within a few months he was chosen unanimously by fellow members to serve as the clerk to the legislature, a position of some influence. But when it was time to renew the appointment, a new member of the legislature, Isaac Norris, suddenly voiced his vehement opposition, supporting another candidate. After much heated debate Franklin won the vote, but in contemplating the situation, he saw danger on the horizon.

Norris was a wealthy, well-educated, and charismatic businessman. He was also ambitious and certain to rise within the ranks. If Franklin became antagonistic toward him, as would be expected after what had happened with the battle over the clerk position, he would confirm any unpleasant notions Norris had entertained of him and convert him into an implacable foe. On the other hand, if he ignored him, Norris might read this as an example of Franklin’s haughtiness and hate him all the more. To some it might seem to be the strong and manly thing to go on the attack and fight back, proving he was not someone to mess with. But would it not be infinitely more powerful to work against Norris’s expectations and subtly convert him into an implacable ally?

And so Franklin went to work. He observed the man closely in the legislature, gathered information from insiders, and thought himself deeply into Norris’s mind. He came to the conclusion that Norris was a proud and somewhat emotional young man who harbored a few insecurities as well. He seemed impatient for attention, for being liked and admired by others; perhaps he envied Franklin’s popularity and achievements. Through his insiders, he learned that Norris had one rather odd obsession—an extensive personal library containing many rare books, including one that was particularly rare and that he prized above all others. These books seemed to represent to him his own feelings of distinction and nobility.

BOOK: Mastery
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