Authors: Howard Fast
âNo way, Stanley. Sam Snyder here heads up our technical operation. Sam, tell him how we function.'
âYou see,' Snyder said, âwe're a little different from the others. We got our seven hundred theatres around the country, and we got to feed them constantly. We run a film exchange, in which we exchange our films with other companies, but Max wouldn't sleep if he was at the mercy of other picture makers. So we got to manufacture our basic product. Which means that we got to keep a minimum of six companies going all the time. That's a minimum. More often, we can have as many as twenty companies working â'
âAnd at the rate we open theatres, that ain't enough,' Max put in.
âRight. So what do we need if we come out here? All the way out here on the train, Mr Britsky and I and Mr Feldman here have been discussing the cowboy and Indian pictures that Mr Britsky feels are going to be the biggest thing in the business. So we got to have space. I suggested to Mr Britsky that we build a western town, like some of those we seen from the train, and he agrees. We feel that we need a basic plant of at least a hundred acres. We have to put up stages, dressing rooms, offices, shops for our carpenters and our plasterers and costumers, and we need some kind of warehouse arrangement to store sets in. We need other things, like for example generators for our lighting and a good water supply. How cold does it get out here?'
âWell, never very cold. Most days in the winter months, December, January, February, and March, range between seventy and ninety degrees. Nighttime, it can go down to forty, but that's unusual. Mostly, winter nights are forty-five to sixty degrees. Summer â which means April to November â is a few degrees warmer, day and night. Even during the rainy season, you get mostly some sunshine each day and sometimes weeks of sun between the rains. In May and June, you get some foggy mornings, but it almost always clears by noon.'
âAnd you think you can find us what we need?' Max wanted to know.
âOh, no question. Not in Hollywood. Hollywood has too many streets and houses. They've been nasty as hell with your friend Lunberg. Did you know that no bank in Hollywood would do business with him â or with Lasky, either. Not because their credit isn't good, but because they don't like New York Jews. Would you believe it? The banks wouldn't take their money. Anyway it's a lousy little nothing of a small town, and I don't think it's right for what you want, Mr Britsky.
âNow there's a feller name of Harry Culver, and he has an enormous piece of property that he's trying to sell off and subdivide. He calls the property Culver City, and if you look at the map, it's right here, just north of El Segundo and Inglewood. He was in to see me yesterday, because Lunberg told him you'd be coming out here. Now the trouble with Harry Culver is that he wants to hang on to the mineral rights; he thinks there's some enormous pool of oil somewhere under his property. He doesn't know where, and I don't think that after investing all the money you're talking about, you'd want them putting up derricks and drilling on your property. Anyway, he wants more than I think the land is worth, almost a thousand dollars an acre, and while we could knock down that price, I just don't think it's the right place.'
âWhy?'Max asked.
âLandscape. You just couldn't have the kind of spread and scenery you want out there on Harry Culver's property. Now here, going north, we got Santa Monica and Beverly Hills. Neither of them offers the space or scenery you need.'
âWhat about down there in the south?' Snyder asked.
âRight through here, oil fields and tank farms. Over at Palos Verdes, hills and subdivisions. Inland, it's flat and mostly pretty miserable country. I'm just laying it out now. Tomorrow, we can drive through those places, because I don't want you to feel that I'm pushing you into some area out of self-interest. I know that if you bring your business out here, there's going to be hundreds of people wanting homes and property, so if I deal with you right at this point, I got a lot of business coming my way.'
âMakes sense,' Max agreed. âYou must have given this a lot of thought, Stanley. What's your idea?'
âAll right. Now right here, there's a range of hills they call the Santa Monica Mountains, and inland here, they call them the Hollywood Hills. They're not really mountains, because none of them are much more than a thousand feet high, but they come up sharp and they look impressive. Now here, to the north of these hills, is an area called the San Fernando Valley. Most of it is flat or easily rolling, and practically none of it is subdivided, and the land is cheap. You can pick it up for two, three hundred dollars an acre, and up north for less than that. You got plenty of open space, and here, here and here' â pointing to the eastern, western, and northern rims of the valley â âyou got just the most spectacular mountain scenery you'll see anywhere in the West. You travel west toward the Malibu canyon, and you'll see some of the loveliest ranchland in California â cheap. You been talking about cowboys and Indians. Well, you can pick up a ranch of five, six hundred acres just for peanuts, and if you want some desert scenery that beats anything you ever dreamed of, you got Death Valley just a hoot and a holler away, a day's drive. You got all that, and still can come up through the Cahuenga Pass and be in downtown Los Angeles in an hour and a half or so. Now my suggestion would be the eastern edge of the valley, where you got both a nice flat space and the foothills of the San Gabriel Mountains practically in your back yard. So there it is, and tomorrow we can begin to look at it.'
The following morning, with the three men loaded into his big Pierce Arrow Tourister, well armed with cold drinks, beer, and sandwiches, Meyer warned them, âDon't be put off by our local roads. It's true that most of them are no better than cart tracks, but just remember that twenty years ago this city practically wasn't here. Now it's growing like no other place in these here United States. If you build a studio the city will build roads to connect you. Might cost a dollar or two in smearing, but what doesn't. From what I hear about Tammany Hall, you're no stranger to a little vigorish.'
âIt's been known to happen,' Max agreed.
âI'm trying to be truthful,' Meyer said.
âNobody ever made a buck out of the truth. Just show us.'
He showed them for the next four hours. They labored north on a dirt road to the village of Hollywood, then they turned west onto Hollywood Boulevard, another dirt road between an avenue of broad-branched pecan trees. They turned south at Fairfax, down into the Wiltshire Valley, where there were few houses, but many sweeping barley and wheat fields, many of them gone to seed and weeds, their only crop a veritable forest of oil derricks. A broad dirt road to the west was euphemistically titled Wilshire Boulevard, mostly oil-surfaced gravel, with here and there short stretches that appeared to be asphalt pavement. The farmers who owned the fields that surrounded the oil derricks, taking a river of black gold out of the ground, had given up farming and with it irrigation, and most of the fields were brown and lifeless. The farmhouses that one could see from Wilshire Boulevard were decaying, as were the roadside sheds where once produce had been loaded for shipping; only here and there, a newly installed gasoline station bespoke prosperity.
âIt looks pretty lousy,' Meyer admitted, âbut a feller called Burt Green has an idea that may change things. Right here, where we are now, used to be the Rancho Rodeo Las Aguas, and Green put together an outfit called the Rodeo Land and Water Company and bought up the entire old Spanish land grant, and they named the place Beverly Hills.'
âWho's Beverly?' Feldman asked. âHis wife?'
âThat's the funniest part of it. You know, President Taft used to take his holidays at a place in Massachusetts called Beverly Farms. For some reason, Green picked up the name, and since the tract includes those hills to the north, he named it Beverly Hills. I was at a dinner a few weeks ago that Green put together for a group of real estate brokers, and he fed us like pashas and spent an hour and a half telling us what he intended to do with this tract. He wants to incorporate it as an independent city, even though it's mostly surrounded by the city of Los Angeles, but he can do it if he can build the population to five hundred people, and he thinks he can do that in the next few months. Then he plans to subdivide into streets and lots and turn the place into one of the fanciest towns in America. He's selling full-acre lots for fifteen hundred dollars and half-acres for a thousand, and it might be an interesting investment if you locate here. Not for the studio, of course, but for homes.'
They continued westward, the road becoming worse, the few houses even less prepossessing, what was euphemistically called Wilshire Boulevard becoming Orange Boulevard, the oil derricks increasing, the tart smell of raw oil filling the air. As they approached the sea, the air became sweeter, and at Santa Monica, they paused to change a tire at the edge of a high palisade-type bluff. It was quite pleasant here, cottages already fronting the road that ran along the top of the bluff. Meyer, pointing to the marshy wetlands below them, said, âWhen we clean that up, maybe another year, we'll have one of the finest beaches in the country. What you got to realise is that this town is boiling. Come back in twelve months and you won't recognise it.'
They ate their sandwiches and drank their beer at Santa Monica, and then, swinging southward, they made their way back to the hotel. Meyer arranged to pick them up again bright and early the following morning.
Before dinner, Max spent an hour on the telephone, speaking to New York, and at the dinner table he announced, âI telephoned Cliff Abel. I told him to get his ass out here, so I'll be here for another week, and I guess both of you will be here too â a week at least, maybe more.'
âDo you think he's the man for it?' Snyder wondered.
âAren't you moving a bit fast?' Feldman wondered. âThis is a strange place. Max, and to tell you the truth, it kind of gives me the creeps. What do we know about it? We're a million miles from anywhere.'
âYou're right. We don't know a damn thing about this place, but I can smell it. It's crazy as hell, but it's right. It's right for making moving pictures. We can't go on cooped up back there downtown and up in Harlem, and every time it snows and rains we got to pull our cameras out of the streets and with the goddamn telephone company and Edison every
Montag
and
Dunnershtick
slapping an injunction at us for some piece of equipment Sam here puts together, and we're ready to film and none of the cast can get there on account of the weather. This place is new and open. It makes sense for us even if it makes no sense any other way.'
Feldman looked at Snyder, who nodded and said, âMax is right. I know how you must feel, Freddy, because you got all that family back in New York. Me and Alice, we're from Milwaukee, so it's no great shakes for us to pick up the kids and move out here. But Max is right. We got to get out of New York. Maybe someday Eastman will come up with film that lets us shoot pictures out of doors without sunlight, but right now we're going crazy trying to meet our schedule.'
âYou got to understand, Freddy,' Max said gently, âwhat a moving picture is. I'm only just beginning to understand it myself. It moves. The writers keep giving us wonderful scenarios we can't shoot because we got to stay indoors. If we stay in New York, Lasky and Ince and Biograph and even a bum like Lunberg are going to makes us look like bums. No, sir. Absolutely not. As soon as we decide with Meyer where to start building, I'm leaving Sam here with you and I'm going back to start things moving. I'm going to have a company shooting out here next month, so you might as well accept it. You got to find lodging and all the rest. Meanwhile, Cliff Abel starts building the studio.'
âMax, that's crazy,' Feldman protested. âYou can't move so quickly. We got three studios back east, not to mention the Hobart Building and the theatres. You don't liquidate something like that overnight.'
âWho says anything about liquidating? We'll keep the studios and keep making pictures there. Bert Bellamy can run the operation there. But meanwhile, we'll build one big studio here, one studio big enough to take care of everything, a place where we can shoot twenty-five, thirty pictures at one time.'
âI give up,' Feldman said hopelessly.
The following morning, Meyer loaded them into his big Pierce Arrow again, and like the canny salesman he was, having shown them the dismal oil fields and tank farms of West Hollywood and West Los Angeles, drove them north through the Cahuenga Pass into the San Fernando Valley. âIt's not like we're that far out of town,' he explained to them, pointing to one of the big red interurban cars that was careening through the pass alongside them. âThese cars will put you in downtown Los Angeles in half an hour. A great transportation system. But also, we'll have a paved road into the valley by the first of the year.'
Max stared, fascinated, as they swept down into the valley. This was as close to a Garden of Eden as he had ever come â the air as sweet as honey, orange groves, pecan and pear and peach groves, as far as the eye could see â no oil derricks here â but a valley fruitful and lovely and succulent, ringed with high and splendid mountains, unspoiled and marvelous. No doubt, this was why he had come here. This was the place.
âI can get you a hundred acres for twenty-five thousand dollars,' Meyer told him.
âThree hundred acres,' Max said. âI want three hundred acres,' thinking of the only poem he knew by heart:
In Xanadu did Kubla Khan
A stately pleasure dome decree;
Where Alph, the sacred river, ran
Through caverns measureless to man
Down to a sunless sea.
So twice five miles of fertile ground
With walls and towers were girdled round.
And here were gardens bright with sinuous rills,
Where blossomed many an incense-bearing tree,
And here were forests ancient as the hills,
Enfolding sunny spots of greenery.