Producing Bollywood: Inside the Contemporary Hindi Film Industry (63 page)

BOOK: Producing Bollywood: Inside the Contemporary Hindi Film Industry
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single-screen theaters,
71–73
,
115–17
,
329–31
; class composition of audiences

at,
345
; sizes of,
9–10
; spatial hierarchy in,
295
; taxation of,
71–73
,
376
n. 45; ticket prices,
336–37
; viewing experience at,
338–40

social respectability.
See
respectability

songs: commercial significance of,
246
,
253–55
,
326–28
; as distinctive feature of Bollywood,
251–59
; as production fiction,
257–59

spatial politics,
217

spectatorship,
283–85

stardom,
200
; definition of,
208
; gendered dimensions of,
159
,
209

stars,
207–13
,
261–62
; as central to the production process,
34–35
,
208–9
,
223
; cost of,
393
n. 34; gendered dimension of,
210–11
; as mode or risk manage-ment,
271–73
; production of,
26
,
212

state: cultural policies of,
52
,
58
,
67
; devel-opmentalistpolicies of,
48
; filmmaking policies of,
41–43
,
56
; industry status granted by,
41–43
,
65–67
,
69–74
,
265
; taxation of film industry by,
54
; television policies of,
372
n. 2

studios: and demise of the studio system,
5
; as gendered space,
125–26
; only as production facilities,
6

success-talk,
250–51

symbolic capital,
2–4
,
15
,
27
,
31
,
88
,
316
,
355
; of stars,
200–202

synchronized sound: in Hindi cinema,
227–28

television,
256
,
371
nn. 3–4; competition for audiences,
83
,
94–95
,
113–17
,
289
; as revenue source for film indus-try,
84
,
263
; as untaxed by the state,
55

theaters.
See
cinema hall;multiplex theaters;single-screen theaters

uncertainty: of film finances,
189–90
; as key process in production culture,
9–12
,
244–47

universal hit,
283
,
358
; diminished signi-ficanceof,
351–55

video,
82
; impact on film industry,
72
,
189
,
379
n. 20,
384
n.
11

video piracy,
24–25
,
82
,
93–94
,
384
nn. 11–12

viewing experience,
110–17
; at video par-lors,
82–83
.
See also
cinema hall; multi-plex theaters

winner’s curse,
191

women,
130
; in Hindi cinema,
120–25
.
See
also
actresses; gender

work culture,
22
,
240–45
; of the Hindi film industry,
156
,
215–16
,
225–27
,
59
; as oral,
222–25

Working Group on National Film Policy,
56–60
,
74
,
178–84
,
372
n. 4

Tejaswini Ganti is an associate professor of anthropology at New York University. She is the author of
Bollywood: A Guidebook to Popular
Hindi Cinema
(Routledge, 2004).

Library of Congress Cataloging-in-Publication Data
Ganti, Tejaswini.
Producing Bollywood: inside the contemporary Hindi film industry /
Tejaswini Ganti.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-8223-5202-0 (cloth: alk. paper) 
ISBN 978-0-8223-5213-6 (pbk.: alk. paper)
1. Includes index. 2. Motion picture industry—India—Bombay.
3. Motion pictures, Hindi—India—Bombay. I. Title.
PN1993.5.i8g27 2012
791.430954ʹ792—dc23 2011035964

TABLE 5
TOP BOX-OFFICE SUCCESSES 2003–2010

Year
Film
Producer
Banner
2003
Koi Mil Gaya
Rakesh Roshan*
Filmkraft Productions
Kal Ho
Na
Ho
Yash & Karan Johar*
Dharma Productions
Baghbaan
Ravi Chopra*
B.R. Films
Munnabhai M.B.B.
S.
Vidhu Vinod Chopra
Vinod Chopra Films
2004
Main Hoon
Na
Shah Rukh Khan
Red Chillies Entertainment
Veer Zaara
Yash & Aditya Chopra*
Yashraj Films
Dhoom
Aditya Chopra*
Yashraj Films
Murder
Mukesh Bhat*
Vishesh Films
2005
No Entry
Boney Kapoor*
S.K. Films
Bunty aur Babli
Aditya Chopra*
Yashraj Films
Kya Kool
Hai
Hum
Ektaa Kapoor*
Balaji Teleflms
2006
Dhoom 2
Aditya Chopra*
Yashraj Films
Krrish
Rakesh Roshan*
Filmkraft Productions
Lage
Raho Munnabhai
Vidhu Vinod Chopra
Vinod Chopra Films
Vivah
Kamal Kumar, Rajkumar, Ajit Kumar Barjatya*
Rajshri Productions
Fanaah
Aditya Chopra*
Yashraj Films
Malamaal Weekly
Percept Picture Company
Percept Picture Company
2007
Chak De! India
Aditya Chopra*
Yashraj Films
Om Shanti Om
Shah Rukh Khan
Red Chillies Entertainment
 
Welcome
Firoz Nadiadwala*
Base Industries Group
Partner
Sohail Khan*
Sohail Khan Productions
Taare Zameen Par
Aamir Khan*
Aamir Khan Productions
Bheja Fry
Sunil Doshi
Handmade Films
2008
Ghajini
Allu Arvind, Madhu Mantena
Geetha Arts
Rab
Ne
Bana Di Jodi
Aditya Chopra*
Yashraj Films
Jaane
Tu . . .
Ya Jaane
Na
Aamir Khan & Mansoor Khan*
Aamir Khan Productions
Singh Is Kinng
Vipul Amrutlal Shah
Blockbuster Movies Entertainers
Golmaal Returns
Shree Ashtavinayak
Cine Vision Ltd.
Shree Ashtavinayak Cine Vision Ltd.
Jannat
Mukesh Bhat*
Vishesh Films
2009
3 Idiots
Vidhu Vinod Chopra
Vinod Chopra Films
2010
Dabangg
Arbaaz Khan*
Dhilin Mehta
Arbaaz Khan Production
Shree Ashtavinayak
Cine Vision Ltd.
Golmaal 3
Dhilin Mehta
Shree Ashtavinayak
Cine Vision Ltd.
Peepli Live
Aamir Khan & Kiran Rao*
Aamir Khan Productions
utV Motion Pictures

Note
: * represents individuals from film families; boldface represents corporate producers.

Source
: Based on data compiled from
Film Information
, January 7, 2006–January 7, 2011.

TABLE 2
FRAGMENTATION OF THE PRODUCTION SECTOR

Year
Total Hindi
Films
Certifed
Total Hindi
Films
Released
Number of Production Companies
Number of Successful Films
Number of Corresponding Production Companies
1995
157
99
97
16
16
1996
126
96
88
17
18
1997
117
92
90
27
27
1998
153
108
99
21
19
1999
137
112
106
16
16
2000
243
143
124
17
18
2001
230
156
143
13
14
2005
248
187
177
19
22
2006
223
153
147
23
21
2007
257
148
130
17
18
2008
248
127
124
14
18
2009
235
135
128
9
13

Source
: Based on data compiled from
Film Information
, January 6, 1996–January 5, 2002; January 7, 2006–January 2, 2010.

TABLE 3
CLASSIFICATION OF COMMERCIAL OUTCOME

Classifcation
Super- Hit (AA)
Hit (A1)
Semi- Hit (A)
Overfow (BB)
Commission Earner (B1)
Average (B)
Distributors’
3x cost or
2 to 3x
about 2x
1.25 to
1.2 to 1.25x
1 to 1.2x
Earnings
more
cost
cost
2x cost
cost
cost

Source
: Based on “Classification: 1995” (1996); Nahta (interview, September 1996); and Verma (1997).

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