Startup: An Insider's Guide to Launching and Running a Business (29 page)

marketing,
61
–
98

business vs. hobby,
65

choosing product,
62
–
65

climbing mountain,
87
–
88

if you build it, they will come,
82
–
83

image counts,
81
–
82

internet is not magic,
70
–
73

knowing customer,
80
–
81

lightning-strike marketing model,
95
–
96

marketing mix,
90
–
93

measuring performance,
97
–
98

never ask water to climb ladder,
85
–
86

parity products, and bozo factor,
74
–
79

precious slice,
67
–
69

and pricing,
93
–
94

radicalize,
83
–
84

standing out,
69
–
70

using statistics,
89
–
90

whale vs. eskimo analogy,
65
–
67

positive frame,
147
–
148

potential,
149
–
150

ready-fire-aim method,
135
–
136

systems thinking,
157
–
161

tension system,
137
–
143

analysis vs. quick decision-making,
140
–
141

focus vs. opportunity,
138
–
139

perfection vs. progress,
141
–
143

process vs. agility,
139

think big,
151
–
152

triple constraint,
144
–
147

quality plus features,
146

quality plus speed plus features,
146
–
147

speed plus features,
145

speed plus quality,
145

structural differentiation,
77
–
79

success, determined by team,
100
–
101

systems thinking,
157
–
161

T, U

teams,
99
–
118

best employees for,
101
–
102
,
110
–
111

extended team,
113
–
118

CPA,
116
–
117

lawyers,
114
–
116

vendors,
117
–
118

friends

as employees,
106
–
108

as partners,
108
–
110

leading by example,
111
–
112

managing employees differently,
105
–
106

motivated employees for,
112
–
113

psychological contract,
102
–
105

success determined by,
100
–
101

tension system,
137
–
143

analysis vs. quick decision-making,
140
–
141

focus vs. opportunity,
138
–
139

perfection vs. progress,
141
–
143

process vs. agility,
139

thinking big,
151
–
152

time, impact on personal life,
23
–
25

triple constraint,
144
–
147

quality plus features,
146

quality plus speed plus features,
146
–
147

speed plus features,
145

speed plus quality,
145

V

Valerie example,
122
–
124

vendors, extended team,
117
–
118

vision, for entrepreneurs,
17
–
19

W, X, Y, Z

whale vs. eskimo analogy,
65
–
67

World Cities Database example,
93
–
94