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Authors: Robert Greene

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Sometimes in life you will find yourself holding the weak hand, the hand without any real leverage. At those times it is even more important to keep advancing. By demonstrating strength and resolve and maintaining the pressure, you cover up your weaknesses and gain footholds that will let you manufacture leverage for yourself.

In June 1940, shortly after the German blitzkrieg had destroyed France's defenses and the French government had surrendered, General Charles de Gaulle fled to England. He hoped to establish himself there as the leader of Free France, the legitimate government in exile, as opposed to the German-dominated Vichy government that now ruled much of the country. The odds were stacked heavily against de Gaulle: he had never been a high-profile figure within France. Many better-known French soldiers and politicians could claim the role he wanted; he had no leverage to make the allies recognize him as the leader of Free France, and without their recognition he would be powerless.

From the beginning de Gaulle ignored the odds and presented himself to one and all as the only man who could save France after its disgraceful surrender. He broadcast stirring speeches to France over the radio. He toured England and the United States, making a show of his sense of purpose, casting himself as a kind of latter-day Joan of Arc. He made important contacts within the French Resistance. Winston Churchill admired de Gaulle but often found him unbearably arrogant, and Franklin Roosevelt despised him; time and again the two leaders tried to persuade him to accept shared control of Free France. But his response was always the same: he would not compromise. He would not accept anything less than sole leadership. In negotiating sessions he was downright rude, to the point where he would sometimes walk out, making it clear that for him it was all or nothing.

Churchill and Roosevelt cursed de Gaulle's name, ruing the day they had let him take any position at all. They even talked about demoting him and forcing him out of the picture. But they always backed down, and in the end they gave him what he wanted. To do otherwise would mean a public scandal in delicate times and would disrupt their relations with the French underground. They would be demoting a man whom much of the public had come to revere.

Understand: if you are weak and ask for little, little is what you will get. But if you act strong, making firm, even outrageous demands, you will create the opposite impression: people will think that your confidence must be based on something real. You will earn respect, which in turn will translate into leverage. Once you are able to establish yourself in a stronger position, you can take this further by refusing to compromise, making it clear that you are willing to walk away from the table--an effective form of coercion. The other side may call your bluff, but you make sure there's a price to pay for this--bad publicity, for instance. And if in the end you do compromise a little, it will still be a lot less than the compromises they would have forced on you if they could.

The great British diplomat and writer Harold Nicholson believed there were two kinds of negotiators: warriors and shopkeepers. Warriors use negotiations as a way to gain time and a stronger position. Shopkeepers operate on the principle that it is more important to establish trust, to moderate each side's demands and come to a mutually satisfying settlement. Whether in diplomacy or in business, the problem arises when shopkeepers assume they are dealing with another shopkeeper only to find they are facing a warrior.

It would be helpful to know beforehand which kind of negotiator you face. The difficulty is that skillful warriors will make themselves masters of disguise: at first they will seem sincere and friendly, then will reveal their warrior nature when it is too late. In resolving a conflict with an enemy you do not know well, it is always best to protect yourself by playing the warrior yourself: negotiate while advancing. There will always be time to back off and fix things if you go too far. But if you fall prey to a warrior, you will be unable to recoup anything. In a world in which there are more and more warriors, you must be willing to wield the sword as well, even if you are a shopkeeper at heart.

Authority: Let us not consider ourselves victorious until the day
after
battle, nor defeated until four days later.... Let us always carry the sword in one hand and the olive branch in the other, always ready to negotiate but negotiating only while advancing.

--
Prince Klemens von Metternich (1773-1859)

REVERSAL

In negotiation as in war, you must not let yourself get carried away: there is a danger in advancing too far, taking too much, to the point where you create an embittered enemy who will work for revenge. So it was after World War I with the Allies, who imposed such harsh conditions on Germany in negotiating the peace that they arguably laid the foundations for World War II. A century earlier, on the other hand, when Metternich negotiated, it was always his goal to prevent the other side from feeling wronged. Your purpose in any settlement you negotiate is never to satisfy greed or to punish the other side but to secure your own interests. In the long run, a punitive settlement will only win you insecurity.

KNOW HOW TO END THINGS

THE EXIT STRATEGY

You are judged in this world by how well you bring things to an end. A messy or incomplete conclusion can reverberate for years to come, ruining your reputation in the process. The art of ending things well is knowing when to stop, never going so far that you exhaust yourself or create bitter enemies that embroil you in conflict in the future. It also entails ending on the right note, with energy and flair. It is not a question of simply winning the war but the way you win it, the way your victory sets you up for the next round. The height of strategic wisdom is to avoid all conflicts and entanglements from which there are no realistic exits.

NO EXIT

For the most senior members of the Soviet Politburo--General Secretary Leonid Brezhnev, KGB head Yuri Andropov, and Defense Minister Dmitri Ustinov--the late 1960s and early '70s seemed a golden era. These men had survived the nightmare of the Stalin years and the bumbling reign of Khrushchev. Now, finally, there was some stability in the Soviet empire. Its satellite states in Eastern Europe were relatively docile, particularly after an uprising in Czechoslovakia in 1968 had been squashed. Its archnemesis, the United States, had received a black eye from the Vietnam War. And, most promising of all, the Russians had slowly been able to expand their influence in the Third World. The future looked bright.

If one overshoots the goal, one cannot hit it. If a bird will not come to its nest but flies higher and higher, it eventually falls into the hunter's net. He who in times of extraordinary salience of small things does not know how to call a halt, but restlessly seeks to press on and on, draws upon himself misfortune at the hands of gods and men, because he deviates from the order of nature.

T
HE
I C
HING
, C
HINA, CIRCA EIGHTH CENTURY B.C.

A key country in the Russians' plans for expansion was Afghanistan, on their southern border. Afghanistan was rich in natural gas and other minerals and had ports on the Indian Ocean; to make it a Soviet satellite would be a dream come true. The Russians had been insinuating themselves into the country since the 1950s, helping to train its army, building the Salang Highway from Kabul north to the Soviet Union, and trying to modernize this backward nation. All was going according to plan until the early to mid 1970s, when Islamic fundamentalism began to become a political force across Afghanistan. The Russians saw two dangers: first, that the fundamentalists would come to power and, seeing communism as godless and loathsome, would cut off ties with the Soviets; and second, that fundamentalist unrest would spill over from Afghanistan into the southern Soviet Union, which had a large Islamic population.

In 1978, to prevent such a nightmare scenario, Brezhnev secretly supported a coup that brought the Afghan Communist Party to power. But the Afghan Communists were hopelessly factionalized, and only after a long power struggle did a leader emerge: Hafizullah Amin, whom the Soviets distrusted. On top of that, the Communists were not popular in Afghanistan, and Amin resorted to the most brutal means to maintain his party's power. This only fed the fundamentalist cause. All around the country, insurgents--the mujahideen--began to rebel, and thousands of Afghan soldiers defected from the army to them.

By December 1979 the Communist government in Afghanistan was on the verge of collapse. In Russia the senior members of the Politburo met to discuss the crisis. To lose Afghanistan would be a devastating blow and a source of instability after so much progress had been made. They blamed Amin for their problems; he had to go. Ustinov proposed a plan: Repeating what the Soviets had done in quelling rebellions in Eastern Europe, he advocated a lightning strike by a relatively small Soviet force that would secure Kabul and the Salang Highway. Amin would then be ousted, and a Communist named Babrak Karmal would take his place. The Soviet army would assume a low profile, and the Afghan army would be beefed up to take over from it. During the course of some ten years, Afghanistan would be modernized and would slowly become a stable member of the Soviet Bloc. Blessed with peace and prosperity, the Afghan people would see the great benefits of socialism and embrace it.

A few days after the meeting, Ustinov presented his plan to the army's chief of staff, Nikolai Orgakov. Told that the invading army would not exceed 75,000 men, Orgakov was shocked: that force, he said, was far too small to secure the large, mountainous expanses of Afghanistan, a very different world from Eastern Europe. Ustinov countered that a giant invading force would generate bad publicity for the Soviets in the Third World and would give the insurgents a rich target. Orgakov responded that the fractious Afghans had a tradition of suddenly uniting to throw out an invader--and that they were fierce fighters. Calling the plan reckless, he said it would be better to attempt a political solution to the problem. His warnings were ignored.

The plan was approved by the Politburo and on December 24 was put in motion. Some Red Army forces flew into Kabul while others marched down the Salang Highway. Amin was quietly taken away and killed while Karmal was shuffled into power. Condemnation poured in from all over the world, but the Soviets figured that would eventually die down--it usually did.

In February 1980, Andropov met with Karmal and instructed him on the importance of winning the support of the Afghan masses. Presenting a plan for that purpose, he also promised aid in money and expertise. He told Karmal that once the borders were secured, the Afghan army built up, and the people reasonably satisfied with the government, Karmal should politely
ask
the Soviets to leave.

Solitudinem faciunt pacem appellant (They create desolation and call it peace).

T
ACITUS, CIRCA A.D.
55-
CIRCA
120

The invasion itself went more easily than the Soviets had expected, and for this military phase their leaders could confidently declare "mission accomplished." But within weeks of Andropov's visit, they had to adjust this assessment: the mujahideen were not intimidated by the Soviet army, as the Eastern Europeans had been. In fact, since the invasion their power only seemed to grow, their ranks swelling with both Afghan recruits and outsiders. Ustinov funneled more soldiers into Afghanistan and ordered a series of offensives in parts of the country that were sheltering the mujahideen. The Soviets' first major operation was that spring, when they moved into the Kunar Valley with heavy weaponry, leveling entire villages and forcing the inhabitants to flee to refugee camps in Pakistan. Having cleared the area of rebels, they withdrew.

A few weeks later, reports came in that the mujahideen had quietly returned to the Kunar Valley. All the Soviets had done was leave the Afghans more embittered and enraged, making it easier for the mujahideen to recruit. But what could the Soviets do? To let the rebels alone was to give the mujahideen the time and space to grow more dangerous, yet the army was too small to occupy whole regions. Its answer was to repeat its police operations again and again, but with more violence, hoping to intimidate the Afghans--but, as Orgakov had predicted, this only emboldened them.

ALL'S WELL THAT ENDS WELL:

still the fine's the crown; Whate'er the course, the end is the renown.

A
LL'S
W
ELL THAT
E
NDS WELL
,
W
ILLIAM
S
HAKESPEARE
, 1564-1616

Ten thousand Muslims then marched through the mountain valleys upon Mecca. Muhammad divided his force into four columns.... Muhammad gave strict orders that no violence was to be used. His own tent was pitched on high ground immediately overlooking the town. Eight years before, he had fled from Mecca under cover of darkness, and lain hidden three days in a cave on Mount Thor, which from his tent he could now see rising beyond the city. Now ten thousand warriors were ready to obey his least command and his native town lay helpless at his feet. After a brief rest, he remounted his camel and entered the town, reverently touched the black stone and performed the seven ritual circuits of the kaaba.... Muhammad the Conqueror was not vindictive. A general amnesty was proclaimed, from which less than a dozen persons were excluded, only four being actually executed. Ikrima, the son of Abu Jahal, escaped to the Yemen, but his wife appealed to the Apostle, who agreed to forgive him.... The Muslim occupation of Mecca was thus virtually bloodless. The fiery Khalid ibn al Waleed killed a few people at the southern gate and was sharply reprimanded by Muhammad for doing so. Although the Apostle had himself been persecuted in the city and although many of his bitterest opponents were still living there, he won all hearts by his clemency on his day of triumph. Such generosity, or statesmanship, was particularly remarkable among Arabs, a race to whom revenge has always been dear. His success had been won by policy and diplomacy rather than by military action. In an age of violence and bloodshed, he had realized that ideas are more powerful than force.

T
HE
G
REAT
A
RAB
C
ONQUESTS
,
J
OHN
B
AGOT
G
LUBB
, 1963

Meanwhile Karmal initiated programs to teach literacy, to give more power to women, to develop and modernize the country--all to peel off support from the rebels. But the Afghans preferred their traditional way of life by a vast majority, and the Communist Party's attempts to expand its influence had the opposite effect.

Most ominous of all, Afghanistan quickly became a magnet for other countries eager to exploit the situation there against the Soviets. The United States in particular saw an opportunity to revenge itself on Russia for supplying the North Vietnamese during the Vietnam War. The CIA funneled vast sums of money and materiel to the mujahideen. In neighboring Pakistan, President Zia ul-Haq viewed the invasion as a gift from heaven: having come to power a few years earlier in a military coup, and having recently earned worldwide condemnation by executing his prime minister, Zia saw a way to gain favor with both the United States and the Arab nations by allowing Pakistan to serve as a base for the mujahideen. The Egyptian president Anwar Sadat, who had recently signed a controversial peace treaty with Israel, likewise saw a golden opportunity to shore up his Islamic support by sending aid to fellow Muslims.

With Soviet armies stretched thin in Eastern Europe and around the world, Ustinov refused to send in more men; instead he armed his soldiers with the latest weaponry and worked to enlarge and strengthen the Afghan army. But none of this translated into progress. The mujahideen improved their ambushes of Soviet transports and used the latest Stinger missiles acquired from the Americans to great effect. Years passed, and morale in the Soviet army dropped precipitously: the soldiers felt the hatred of the local population and were stuck guarding static positions, never knowing when the next ambush would come. Abuse of drugs and alcohol became widespread.

As the costs of the war rose, the Russian public began to turn against it. But the Soviet leaders could not afford to pull out: besides creating a dangerous power vacuum in Afghanistan, that would deliver a sharp blow to their global reputation as a superpower. And so they stayed, each year supposedly the last. The senior members of the Politburo slowly died off--Brezhnev in 1982, Andropov and Ustinov in 1984--without seeing the slightest progress.

In 1985, Mikhail Gorbachev became general secretary of the Soviet Union. Having opposed the war from the beginning, Gorbachev started phased withdrawals of troops from Afghanistan. The last soldiers left early in 1989. In all, over 14,000 Soviet soldiers died in the conflict, but the hidden costs--to the delicate Russian economy, to the people's slender faith in their government--were far greater. Only a few years later, the entire system would come tumbling down.

Interpretation

The great German general Erwin Rommel once made a distinction between a gamble and a risk. Both cases involve an action with only a chance of success, a chance that is heightened by acting with boldness. The difference is that with a risk, if you lose, you can recover: your reputation will suffer no long-term damage, your resources will not be depleted, and you can return to your original position with acceptable losses. With a gamble, on the other hand, defeat can lead to a slew of problems that are likely to spiral out of control. With a gamble there tend to be too many variables to complicate the picture down the road if things go wrong. The problem goes further: if you encounter difficulties in a gamble, it becomes harder to pull out--you realize that the stakes are too high; you cannot afford to lose. So you try harder to rescue the situation, often making it worse and sinking deeper into a hole that you cannot get out of. People are drawn into gambles by their emotions: they see only the glittering prospects if they win and ignore the ominous consequences if they lose. Taking risks is essential; gambling is foolhardy. It can be years before you recover from a gamble, if you recover at all.

The invasion of Afghanistan was a classic gamble. The Soviets were drawn in by the irresistible lure of possessing a client state in the region. Dazzled by that prospect, they ignored the reality: the mujahideen and outside powers had too much at stake to ever allow the Soviets to leave behind a secure Afghanistan. There were too many variables beyond their control: the actions of the United States and Pakistan, the mountainous border areas impossible to seal off, and more. An occupying army in Afghanistan involved a double bind: the larger the military presence, the more it would be hated, and the more it was hated, the larger it would have to be to protect itself, and so on indefinitely.

Yet the Soviets took their gamble and made their mess. Now, too late, they realized that the stakes had been raised: to pull out--to lose--would be a devastating blow to their prestige. It would mean the expansion of American interests and a cancerous insurgency on their border. Since they should never have invaded in the first place, they had no rational exit strategy. The best they could do would be to cut their losses and run--but that is nearly impossible with a gamble, for gambling is governed by emotions, and once the emotions are engaged, it is difficult to retreat.

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