The Google Guys (26 page)

5
Nicholas Carlson, “The 5 Most Laughable Terms of Service on the Net,” Valleywag,
http://valleywag.gawker.com/5044902/the-5-mostlaughable-terms-of-service#c7571247
, posted September 3, 2008.

6
Matt Cutts, “Google Does Not Want Rights to Things You Do Using Chrome,”
Mattcutts.com
,
http://www.mattcutts.com/blog/googlechrome-license-agreement/
, posted September 3, 2008.

7
Matt Asay, “Google: A little more like Microsoft every day,” The Open Road,
http://news.cnet.com/8301-13505_3-10123944-16.html?tag=mncol
;txt, posted December 16, 2008.

1
Guy Rolnik, “I've been very lucky in my life,”
Ha'aretz
, May 24, 2008.

2
Ibid.

3
Brenna McBride, “The Ultimate Search,”
College Park
magazine, University of Maryland, Spring 2000.

4
The reporter who conducted the interview, John Ince, has posted recordings of his interviews at PodTech.Net,
http://www.podtech.net/classic/search/The+Lost+Google+Tapes
.

5
Speech to the Commonwealth Club of California, March 21, 2001.

1
Richard L. Brandt, “Net Assets: How Stanford's Computer Science Department Changed the Way We Get Information,”
Stanford Magazine
, November/December 2004.

2
Valérie Issarny, Michel Banâtre, Boris Charpiot, and Jean-Marc Menaud,
Lecture Notes in Computer Science
, October 1999.

3
Ince, “Lost Google Tapes.”

4
Ibid.

5
Ibid.

6
Ibid.

7
Ibid.

8
Ibid.

9
John Heilemann, “Journey to the (Revolutionary, Evil-Hating, Cash-Crazy, and Possibly Self-Destructive) Center of Google,”
GQ
, February 2009.

10
Om Malik, “How Google Is That?”
Forbes
, October 4, 1999,
http://www.forbes.com/1999/10/04/feat_print.html
.

11
Catherine Elsworth, “The Man Who Googled Himself $1 Billion,”
Telegraph.co.uk
, October 5, 2004,
http://www.telegraph.co.uk/culture/3624998/The-man-who-Googled-himself-1-billion.html
.

12
Ince, “Lost Google Tapes.”

1
Evan Carmichael, “Lesson #1: Don‘t Be Evil,”
Evancarmichael.com
,
http://www.evancarmichael.com/Famous-Entrepreneurs/645/Lesson-1-Dont-Be-Evil.html
.

2
Stephen Foley, “Google Founders Need Cool Heads as Their Internet Hothouse Overheats,”
The Independent
, May 12, 2006.

3
Adam Lashinsky, “Can Google Three-peat?”
Fortune
, January 31, 2008.

4
Ibid.

5
Ibid.

6
Joe Nocera, “On Day Care, Google Makes a Rare Fumble,”
New York Times
, July 5, 2008.

1
Karsten Lemm, “Google's First Steps,”
Ubergizmo.com
,
http://www.ubergizmo.com/15/archives/2008/09/googles_first_steps.html
, posted September 7, 2008.

2
Randall Stross,
Planet Google: One Company's Audacious Plan to Organize Everything We Know
, New York: Free Press, 2008.

3
Ince, “Lost Google Tapes.”

4
David Sheff, “Google Guys,”
Playboy,
September 2004.

5
Heilemann, “Journey to the (Revolutionary, Evil-hating, Cash-crazy, and Possibly Self-destructive) Center of Google.”

6
Ince, “Lost Google Tapes.”

1
Saul Hansell, “Yahoo to Charge for Guaranteeing a Spot on Its Index,”
New York Times
, March 2, 2004.

2
Information about Yahoo‘s paid inclusion program is posted at
http://searchmarketing.yahoo.com/srchsb/ssb.php
.

3
Thomas S. Kuhn,
The Structure of Scientific Revolutions
, Chicago: University of Chicago Press, 1992.

4
Clayton M. Christensen,
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
, Cambridge, Mass.: Harvard Business School Press, 1997.

5
Lemm, “Google's First Steps.”

6
“In Search of the Real Google,”
Time
, February 12, 2006.

7
Robert A. Guth, “Microsoft Bid to Beat Google Builds on a History of Misses,”
Wall Street Journal
, January 16, 2009.

8
Ibid.

9
Yi-Wyn Yen, “Google Co-founder Takes Shot at Microsoft's Bid for Yahoo,” Techland blog, CNN/Money,
http://techland.blogs.fortune.cnn.com/2008/02/22/google-co-founder-takes-shot-at-microsoftsbid-for-yahoo/
, posted February 22, 2008.

10
Stephanie Clifford, “Google Learns Lessons in the Ways of Washington,”
New York Times
, October 19, 2008.

1
Elisa Martinuzzi, “Google IPO Estimates Company Value at More Than $15 Billion,” Bloomberg News, October 25, 2003.

2
Seattle Post-Intelligencer
, August 3, 2004.

3
BusinessWeek
, August 9, 2004.

4
Bill Mann, The Motley Fool, April 30, 2004,
http://www.fool.com/news/take/2004/take040430.htm
.

5
Paul R. La Monica, CNN/Money, August 12, 2004,
http://money.cnn.com/2004/08/11/technology/techinvestor/lamonica/index.htm
.

6
John Shinal, “Lifting the Google Lid: Leaders of WR Hambrecht Can Finally Talk About IPO,”
San Francisco Chronicle
, September 15, 2004.

7
Kevin J. Delaney and Robin Sidel, “How Miscalculations and Hubris Hobbled Celebrated Google IPO,”
Wall Street Journal
, August 19, 2004.

8
Vandana Sinha, “Reporters Approach Google IPO with Skepticism,”
BusinessJournalism.org
, July 28, 2004.

1
Lashinsky, “Can Google Three-peat?”

1
Eric Schmidt, “Books of Revelation,”
Wall Street Journal
, October 18, 2005.

2
Motoko Rich, “Google Hopes to Open a Trove of Little-Seen Books,”
New York Times
, January 4, 2009.

1
You can watch the speech at
http://www.youtube.com/watch?v=2FSE3TNFkJQ
.

1
Arshad Mohammed and Sara Kehaulani Goo, “Google Is a Tourist in D.C., Brin Finds,”
Washington Post
, June 7, 2006.

2
Ibid.

1
Watch a video of their presentation at
http://www.google.com/virgle/pioneer.html
.

1
“List of acquisitions by Google,” Wikipedia,
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google
.

2
http://googleblog.blogspot.com/2010/02/think-big-with-gig-ourexperimental
. html.

Accenture

ActiveSync

AdSense

AdventNet Inc.

AdWords

Alexander the Great

AltaVista

American Association for the Advancement of Science (AAAS)

America Online (AOL)

Amnesty International

Android

Anker, Andrew

Appcelerator

Apple

Applied Semantics

Argus Research

Asay, Matt

Ask

Ask Jeeves

Aspen Institute

Association of American Publishers

AT&T

Atatürk, Mustafa Kemal

Australia

Authors Guild

BackRub

Baidu

Ballmer, Steve

Band of Angels

Banister, Scott

banner advertisements

Barnett, Jim

Bauer, Sarah

Bechtolsheim, Andy

Berg, Kenneth

Bezos, Jeff

Bhumibol Adulyadej, king of Thailand

Bill and Melinda Gates Foundation

biotechnology

BlackBerry

blogs, bloggers

Booz Allen

Boulton, Clint

Branson, Richard

Brewer, Eric

Brilliant, Larry

Brin, Eugenia

Brin, Mikhail (Michael)

Brin, Sam

Brin, Sergey; advertising concerns of; athletic ability of; in browser argument; censorship and; CEO search of; childhood of; cigarette and alcohol ads refused by; as contemptuous of non-tech people; conventional wisdom disdained by; corporate voting share of; “crawler” program written by; data collected by; desire for electronic library; on difficulties of running business; early luck of; early sale of Google attempted by; ethics as concern of; family of; first name used by; Google's IPO and; on Google's perks; in hiring and interviewing process; as idealist; investors' relations with; Lemm's interview with; in licensing meeting with AOL; lock-picking ability of; marriage of; mathematical skill of; maturity of; money borrowed by; negotiating skills of; philanthropic policies of; politics of; as president of Technology; at press conference; privacy concerns of; and proposed Microsoft-Yahoo deal; reporters' egos appealed to by; response to charges of monopoly; Schmidt hired by; shyness of; and strategic products; stubbornness of; trip to Washington.C., of

broadband network

Broder, Andrei

Bronstein, Phil

Burks, Art

Büyükkökten, Orkut

cable companies

Calabrese, Kevin

California Supreme Court

Callaway, David

Cambridge Technology Partners

CBS MarketWatch

cell phones

Centers for Disease Control

Cerf, Vint

Cheriton, David

China

China Internet Network Information Center (CNNIC)

Christensen, Clayton

Chrome

“cloud computing,”

CNET

Coleman, Mary Sue

Comcast

Commodore

computer scientists

Conway, Ron

copyright; law

Corbus, Clay

Craigslist

Credit Suisse First Boston

Current Communications

Daly, Chris

data mining

Davis, Robert

Defense Department, U.S.

Digital Equipment Corp. (DEC)

Digital Library Initiative (DLI)

Digital Millennium Copyright Act (1997)

Dodgeball

Doerr, John

DoubleClick

Drummond, David

Duplos

Earthlink

eBay

e-book reader

EchoStar

economic mechanism design

EEOC

eGroups

Electronic Frontier Foundation (EFF)

engineers; hiring of

Epinions

Eratosthenes

Euclid

Euler's constant

Euripides

European Union

Eustace, Alan

eWeek

Exidy Sorcerer

Facebook

FCC

fiber optic cable

Firefox browser

Freescale

French National Library

Fresh Choice

Frontline Wireless

Galen

Garcia-Molina, Hector

Garfield, Eugene

Gartner Group

Gates, Bill

GDrive

Genentech

General Electric; Information Services

Girouard, David

global warming

Gmail

Goldman Sachs

Google Applications

Google Book Search

Google Calendar

Google Catalog Search

Google Contact

Google Docs

Google Earth

Google Foundation,
see
Google Inc., philanthropic policies of

Google Games

Google G1 phone

Google Gears

Google Groups

Google Inc.: advertising revenue of; as affected by recession; age discrimination suit against; Alternative Access Group; AOL's licensing meeting with; bidding by advertisers on; biotechnology; blog of; board of directors at; broadband network; cafeterias at; censorship by; China; Chrome operating system; culture of; customer as focus of; database of engineers' projects; daycare at; Democratic Party supported by; disputes mediated at; diversified advertising of; “Don't be evil” slogan of; DoubleClick bought by; early luck of; earnings of; e-books; e-mails on employee projects from; employee perks at; ethos of; “evil” accusation against; 401(k) plan at; free cell phone apps of; Friday technology review meetings at; as full of young people; green vehicles; guest lecturers at; hiring and interviewing process at; human rights committee proposed for; and Internet access technology; as Internet Software Company; investment in; IPO of; Justice Department's subpoena of; lack of advertising by; lack of revenue at; lawsuits against; layoffs at; as librarian of the world's information; lobbying against; lobbying by; management system devoid of hierarchy at; mission statement of; monopoly accusations against; nondisclosure agreements of; number of employees of; number of search queries handled by; online advertising; operating income of; paranoid secrecy at; philanthropic policies of; philosophy of; plan to offer free wireless in cities by; privacy concerns of; product design of; profits of; proposal to buy Yahoo; R&D group of; restricted spending period at; revenue of; RSS reader of; rumors concerning; Schmidt hired at; search engine run offshore from China by; sleeping pods at; small groups for projects at; social networking; in spectrum bid; stock of; supercomputer of–; tactics of; as target of corporate anger; in telecommunications; television; toolbar option of; “ percent time” at; two-class stock system of; Universal Terms of Service of; user data collected by; Varian hired by; venture funds; work hours at; YouTube purchased by;
see also
Digital Library Initiative; Google search engine