Read The last tycoons: the secret history of Lazard Frères & Co Online

Authors: William D. Cohan

Tags: #Corporate & Business History, #France, #Lazard Freres & Co - History, #Banks & Banking, #Bankers - France, #Banks And Banking, #Finance, #Business, #Economics, #Bankers, #Corporate & Business History - General, #History Of Specific Companies, #Business & Economics, #History, #Banks and banking - France - History, #General, #New York, #Banks and banking - New York (State) - New York - History, #Bankers - New York (State) - New York, #Biography & Autobiography, #New York (State), #Biography

The last tycoons: the secret history of Lazard Frères & Co (105 page)

BOOK: The last tycoons: the secret history of Lazard Frères & Co
6.7Mb size Format: txt, pdf, ePub
ads

Abner was a bright and energetic child for the first five years of his life. But at five, he contracted meningitis from a cousin who was visiting Brooklyn from California. The disease ate away a large portion of his brain, leaving him mentally disabled and suffering from epilepsy. Abner's other physical characteristics developed normally as he got older, but he was frequently afflicted by seizures. Understandably, over time, Abner's problems overwhelmed Lola. When the Wassersteins moved from Brooklyn to Manhattan in the early 1960s, the family decided Abner would be better cared for through a program administered by the state of New York. Abner, who is now confined to a wheelchair and recently received an implanted device that warns him of imminent seizures, lives in a group home in upstate New York near Rochester.

Bruce is believed not to have seen Abner since he moved upstate. And the family's attitude toward Abner seems to be an ambiguous one. When Sandra died in December 1997, no mention was made of Abner in her obituaries. When Wendy died in January 2006, the Wasserstein family's paid notice in the
New York Times
about her death made no mention of Abner but did mention all of her other siblings.

No doubt his father's wheeling and dealing and his mother's independent streak rubbed off on Bruce. He had always been precocious, with a keen desire to be perceived as the smartest guy in the room, and he was eager to let you know it. Bruce attended the Orthodox Yeshiva of Flatbush, on Avenue J, not because the Wassersteins were particularly religious but rather because his parents believed the school offered the most rigorous and intellectual education. But his brilliance also set him apart and attracted the attention of those in search of raw talent. "Bruce was a genius, conveniently born on Christmas Eve with, according to my mother, Messiah potential," Wendy told
New York
magazine in 2002. Georgette recalled riding the subway with Bruce one day into Manhattan and hearing him declare, upon seeing the soaring skyline, "One day, this is going to be mine." Although Wendy made up characters in her plays based on every other member of her family, she never based a character on Bruce. When Bruce's oldest daughter, Pam, asked her about this, Wendy told her, "Sweetie, he's a play unto himself!"

He was also supposedly quite sensitive. During the economic downturn of 1954, both father and son, who was all of six years old, were worried about the consequences for the family's lifestyle. "It had a major effect on him," Sandra said of her brother. "We realized that we might lose our money and all of the things that represented." That was the year Bruce supposedly started reading
Forbes, BusinessWeek,
and
Barron's
cover to cover--although this may be an apocryphal story. Like his father, he started following the stock market closely and imagined himself trading stocks. "He was always the sort of kid who thought he'd run the world," Sandra said.

Bruce was very creative, even from a young age. This creativity extended to his reinterpretation of games. When he and Wendy played Monopoly, Bruce made up his own rules, transforming the game into a serious competition between mini real estate moguls. He started by dealing out all the property deeds, and then introduced serious financial leverage into the mix. Players could supplement the cash received at the start and from others throughout the game with money
borrowed
from the bank. Each property could then contain up to three hotels, rather than the one-per-property limit found in the conventional rules. He was pretending to be a
real
real estate mogul like the ones in Manhattan. His made-up Monopoly rules so infuriated his first wife she refused to play the game with Bruce and Wendy. He was also a chess champion. Wendy said later, "When I was a kid my life revolved around my brother."

Bruce stayed at the yeshiva until age twelve, and then for a year attended the Brooklyn Ethical Culture School. After the family moved to East Seventy-seventh Street in Manhattan, Bruce finished high school at Felix's alma mater, the McBurney School. He became captain of the tennis team (just like Felix) and editor of the school newspaper. As editor, he instituted rhyming headlines. Among them: "Council's Coax: Give Up Smokes" and "Green and White Turns Black and Blue in Football Debut." There was also "Chicks to Cheerlead," which did not rhyme but Bruce conceded had "a certain sense of pzazz [
sic
]
."
The McBurney School administration didn't cotton to Bruce's humor, though, and removed him from the editorship during one Easter vacation. "The funny thing about the whole situation was that we won some type of award from Columbia which the headmaster kept on showing off," he later wrote.

Bruce graduated from high school at age sixteen, some two years ahead of his peers, and headed off to the University of Michigan in Ann Arbor. Although not a particularly enthusiastic student--he had no facility with languages, for instance--he marched through college in three years thanks to advanced placement credits and a heavy course load, graduating at age nineteen with an honors degree in political science. While in Ann Arbor, Bruce indulged his growing passion for journalism and a desire to change the world. He was not alone.

In January 1966, he became the second in command--executive editor--of the school's respected paper, the
Michigan Daily.
Though the position of executive editor had never before existed, Bruce, in typical fashion, convinced the previous year's editorial board (led by Larry Kirshbaum, his future publisher at Warner Books) to create it and give it to him. This was the eighteen-year-old's version of Bruceania, the fictional playland he had created as a child. He had a weekly column, Publick Occurrences--a reference to the first independent newspaper published in North America, in Boston, in 1690; the paper was shut down by the British after one four-page edition--and wrote occasional signed editorials and reported on subjects that interested him. He was on the editorial board. But he had no day-to-day responsibility for getting the paper out the door. "He had a tremendous intellect and an eccentric intellect that allowed him to think outside the box," remembered Harvey Wasserman, Bruce's former colleague on the paper. "So I was quite admiring of his ability to invent the executive editor position." The position gave Bruce a platform to pontificate on whatever subjects interested him. And pontificate he did, on subjects as diverse as the California governor Ronald Reagan's firing of Clark Kerr, the president of the University of California, and the need to resolve the 1966 New York City transit strike. He also advocated for having a meaningful student voice in faculty tenure decisions, for creating the opportunity for pass/fail classes, and for improving the oversight of the university's mammoth athletic department.

He also tackled such weighty issues as the racial, social, and economic inequities that motivated the civil rights movement.

The paper was the epicenter of the school's antiestablishment orthodoxy. Bruce was not shy about urging his fellow students to seek radical solutions to the changes he favored. In one column, "Raw Power Beats System Every Time," he was inspired by the Michigan political science professor Abramo Organski to wonder, in print, "How do you beat the system?" Bruce had been on the record for supporting a student voice on tenure committees, but what happens if the "faculty establishment" is opposed to the idea? What do you do? Bruce's rather straightforward solution, taken from the playbook of Saul Alinsky, considered the father of American radicalism:

First, you pick a department in which a high percentage of students are liberals such as sociology. Then you get the students to boycott any class which is taught by a professor hired after a given date on which students demanded to be included in a tenure selection. Then you get people from Voice [a student antiwar organization] to picket the class so that wishy-washy students will be dissuaded from attending. Then you set up a picket line at the professor's house including all of the grubbiest students on campus. Assuming that the teacher lives in a nice, quiet middle class neighborhood he will begin to feel pressure from his neighbors. Of course, the home of the department chairman would also have to be picketed. Thus the sociology department would have hired a man who has no pupils to teach and is having one hell of a bad time in Ann Arbor. And, sure enough, he will take up that offer to teach at Berkeley. Although it is unfortunate that any individual has to suffer, that is the nature of politics. As Organski would be the first to point out, power is raw.

In addition to focusing on his writing duties at the
Michigan Daily,
Bruce turned his considerable attention to one particular assistant day editor, Lynne Killin. She was from a proper Presbyterian family in the Westchester County suburb of Larchmont, New York. Her father was an executive at Young & Rubicam, the advertising agency. Killin remembered one day walking into the offices of the campus newspaper and seeing Bruce. She was immediately attracted to his obvious intelligence and his total indifference to football, which made the pair an anomaly in Ann Arbor. Bruce was her first boyfriend. Much to the horror, though, of both sets of parents--the Scottish Killins and the Jewish Wassersteins--soon after her graduation from Michigan and his first year at Harvard Law School, on June 30, 1968, Bruce and Laura Lynelle Killin were married in Larchmont. Bruce was not yet twenty-one. Lola had always preached to him about the wisdom of marrying early, but Bruce had taken his mother's advice even further than she would have hoped. Both sets of parents were against this improbable union, although Bruce's parents softened toward Lynne somewhat upon discovering that she had converted to Judaism--a decision that made her parents insane. Lynne described Bruce as "slovenly" at that time, overweight, hair disheveled, and shirttails flapping. "Let's put it this way," she said, "he and I were kicked out of the lobby of a hotel once, in London, because we didn't look okay."

After the first year of law school, Bruce decided he had both the time and the inclination to pursue a joint graduate degree in law and business from Harvard. "Commuting by bicycle between the two schools in the winter was the real character-building part of the experience," he once said. He became one of the first people to enroll in the combined JD-MBA graduate school program. He graduated after four years, in 1971, from both the law school, cum laude, and the business school, where he was a Baker scholar with high distinction. One summer he worked as a poverty worker in two impoverished sections of his native Brooklyn, Bedford-Stuyvesant and Ocean Hill-Brownsville. But he didn't like the work because his co-workers thought he was just a rich Jewish kid who might give them money. At law school, Bruce joined the staff of the
Harvard Civil Rights-Civil Liberties Law Review
and was soon named its managing editor. In this role, he began to intersect with the consumer advocate, ITT nemesis--and future presidential candidate--Ralph Nader, and he was an active member of Nader's famous study groups. Improbably, Bruce was a Nader's Raider.

Bruce and Nader's top Raider, Mark J. Green, who had also been the editor of the
Civil Rights-Civil Liberties Law Review,
together edited
With Justice for Some: An Indictment of the Law by Young Advocates.
The book, a collection of thirteen essays by law students or recent law school graduates published in November 1970, was dedicated to "Laura Lynelle," Bruce's wife. "He damned well better have," she said. "I typed it." Nader met Bruce a few times that summer. "He always had a lot of fish to fry," Nader recalled. "He was clearly driven, and everything you would expect--very confident, very eclectic, nothing fazed him, and very ambitious. At the time, his ambition was to become chairman of the SEC." Killin remembered that Bruce was motivated not only by "winning" but also by a desire to create a dynastic legacy. "I remember him saying--back before we were even married, going to school--that he wanted to be remembered five hundred years from now," she said. "He wanted to set up a dynasty like the Rothschilds'."

Wasserstein and Green collaborated on another book, published in 1972, on antitrust law enforcement, titled
The Closed Enterprise System.
This book, also under Nader's auspices, argued that lax antitrust enforcement leads to inefficiencies in the system of supply and demand, which result in unnaturally high prices for goods and services. Part of the book took to task Felix, Geneen, and ITT for trying to evade the nation's antitrust laws. Felix especially was singled out for criticism.

After graduating from Harvard Law School and Harvard Business School, Bruce received a Knox Traveling Fellowship. He studied economics and British merger policy at Cambridge University, where, in 1972, he earned a graduate diploma in comparative legal studies in economic regulation. In 1973, the
Yale Law Journal
published his thirty-four-page "British Merger Policy from an American Perspective," based on the research he had done on the subject during his year abroad. Although this sort of writing tends to be convoluted and ambiguous, there are hints that Bruce favored greater regulation of mergers on both sides of the Atlantic. Regardless of what he was thinking by 1973 with regard to the economic and social benefits of the 1960s merger wave, it was unequivocal that he was one of the most knowledgeable twenty-five-year-olds on the planet on the subject of mergers and acquisitions at a time when most kids his age were worried about avoiding the draft and changing the world.

Upon his return with Lynne from England, he ruminated with his sister Sandra about what he should do. He passed the bar exam and considered practicing law in Alaska. And he thought about becoming the editor of a small-town newspaper. But driven by his ambition, his brilliance, and a preternatural bias toward the deal business, Bruce chose the far more conventional and lucrative route of becoming an associate at the elite New York City law firm Cravath, Swaine & Moore. The senior partner Sam Butler took Bruce under his wing and, after seeing him in action, supposedly promised he would become a partner in a few years' time. Nader saw Bruce's choice to go to Cravath more simply: despite all his raw talent and his desire for justice, he was driven by the "almighty lucre" to head to Wall Street. After Bruce became a banker, Nader wrote him a letter admonishing him for turning away from his public-service and regulatory-reform work to pursue Wall Street riches. Bruce keeps a framed copy of the letter at his palatial house in East Hampton.

BOOK: The last tycoons: the secret history of Lazard Frères & Co
6.7Mb size Format: txt, pdf, ePub
ads

Other books

The Laura Cardinal Novels by J. Carson Black
Muerte en Hamburgo by Craig Russell
Time Eternal by Lily Worthington
Queen & Country by Shirley McKay
To Be Seduced by Ann Stephens
Vital Parts by Thomas Berger
Trade Wind by M M Kaye
Tin Woodman by David Bischoff, Dennis R. Bailey
SomeLikeitHot by Stephanie