The Long Tail (37 page)

—
The Globe and Mail

“In immensely readable prose, [Anderson] has offered a road map to the future of business, one likely to enlighten many confused travelers—merchants and customers alike.”

—
The Plain Dealer

“If you’re selling anything that can be aggregated, such as books, music, film, software, and digital products that don’t need distribution centers,
The Long Tail
could be your guide to becoming the next big dog.”

—Business 2.0

“I’d put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era.”

—Alan T. Saracevic,
San Francisco Chronicle

“There’s no doubt that the concept of the Long Tail will rewrite much of how we approach applied economics, and this book is an excellent primer.”

—
Rocky Mountain News

“Technology and the Internet are making the world a smaller and more connected place.
The Long Tail
is the first book to explain exactly how the ability to reach niche markets creates big opportunities.”

—Terry Semel, CEO, Yahoo!

“
The Long Tail
is a rare achievement: it takes something seemingly familiar—the realm of buying and selling—and makes us think about it in a completely new way. This is a remarkably smart book, and also a refreshingly optimistic look at the new rules of a world in which everyone can find something different to enjoy.”

—James Surowiecki, author of
The Wisdom of Crowds

THE LONG TAIL
. Copyright © 2006, 2008 by Chris Anderson. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of Hyperion e-books.

Mobipocket Reader October 2008 ISBN 978-1-4013-8462-3

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*Wal-Mart and Blockbuster sales are actually figures from Nielsen’s SoundScan and VideoScan, which measure overall offline sales for those two retail categories. But because Wal-Mart and Blockbuster are the largest retailers in the market, it’s a safe assumption that their sales patterns are very similar.

*Wal-Mart and Blockbuster sales are actually figures from Nielsen’s SoundScan and VideoScan, which measure overall offline sales for those two retail categories. But because Wal-Mart and Blockbuster are the largest retailers in the market, it’s a safe assumption that their sales patterns are very similar.