Authors: Michael Grunwald
Truth wasn’t the point. Republicans ginned up all kinds of press about projects to build Frisbee parks, skateboard parks, and corporate jet hangars that were on the Conference of Mayors list, just because they conceivably
could
receive funding. When Congress added language specifically banning the use of stimulus funds for casinos, aquariums, zoos, golf courses, or swimming pools, Republicans just asked: What about mob museums? What about water slides? What about the Sunset View Dog Park in Chula Vista, California?
“We were in full kill-the-bill, let’s-make-everything-famous mode,” Kan says.
The Republican spinners understood that Americans would form their impressions of the stimulus long before fact checkers sorted the myths from reality. So they rebranded a previously uncontroversial disaster aid program for livestock as “honeybee insurance.”
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They accused Democrats of trying to spend $248 million on “government furniture,” a wild distortion of an ongoing project to build a new Department of Homeland Security headquarters. The Drudge Report had a field day with similarly bogus charges that Pelosi stuffed $30 million into the stimulus to save an endangered mouse. “In fact, there’s no money in the bill for mice,” PolitiFact’s truth squadders concluded.
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Republicans kept harping on the mouse anyway.
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The point was to paint the Recovery Act as a potpourri of silliness masquerading as stimulus, forcing Democrats to defend dozens of hilltops at once. In reality, National Mall repairs would be just as stimulative as road repairs, and arts grants could save jobs that were vanishing at symphonies and theater companies just as surely as state aid could save jobs that were vanishing at schools and police departments. Upgrading the federal fleet’s efficiency would be textbook stimulus, pumping cash into the ailing auto industry quickly while reducing
government vehicle purchases and fuel costs down the road. The CBO concluded that the family planning money would also increase short-term spending while decreasing long-term spending, by reducing pregnancies and postnatal care.
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There were certainly some questionable items, like $198 million in payments to Filipino veterans of World War II. Senate appropriations chairman Daniel Inouye inserted them to honor a promise made by FDR, but sending money to old men in Manila wouldn’t provide much stimulus for Milwaukee. Still, none of the outrages on Kan’s lists were indefensible. Some were easily mockable, like “rehabilitation of all-terrain vehicle trails” or “removal of small-to-medium-sized fish passage barriers.” Others were unremarkable, like “alteration of bridges” and “military construction.” Quite a few were more complex than they seemed, like a $246 million tax break for the film industry. It sounded like a crass giveaway to the Hollywood elite, but it merely aimed to reverse a crass takeaway by a Republican lawmaker, who had excluded the industry from a Bush tax break as a punishment for hiring a Democrat as its chief lobbyist.
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Kan also thought “hybrid vehicles for the military” sounded goofy—“That’ll really scare Al Qaeda,” he wrote—but the Pentagon was desperate for energy-saving solutions. Fuel was one of its top costs, and convoys to fetch fuel were getting soldiers killed in Iraq.
In any case, most of the contentious items amounted to a tiny slice of the stimulus; the arts money, for instance, was less than 0.01 percent of the package. All together, though, they sounded like a smorgasbord. And Democrats made them sound worse by dismissing them as “a trifle,” in Durbin’s words. “Let me say this to all the chattering class that focuses on those little, tiny, yes, porky amendments: the American people really don’t care,” said New York senator Chuck Schumer. Fox News replayed that quote for days.
“The Republicans played such a cynical game,” Obey says. “This was not Democrats saying, ‘Oh, goody, goody, we get a chance to spend money.’ We were desperate to find programs that would spend out fast and actually put people to work.” But Obey became a convenient poster child for goody-goody liberalism, especially when he declared the stimulus
ought to be even bigger. “I got scalped: Good God, it’s not enough, he wants to spend a trillion!” Obey says. The conservative
Washington Times
even trumpeted an “exclusive” suggesting Obey had steered cash in nefarious directions: “Stimulus Has Plum for Lawmaker’s Son.”
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The “plum” was funding for national parks; Obey’s son was a lobbyist for a parks advocacy group.
It helped that Republicans had access to the ideological network that Hillary Clinton famously dubbed the “vast right-wing conspiracy,” which was almost as effective as paranoid left-wingers imagined. A private listserv served as the stimulus wing of the VRWC, injecting Republican talking points into the media bloodstream. Kan and a few other Hill aides would post information about government supercomputers, abandoned mine cleanups, and other stimulus flotsam and jetsam to a Google Groups file, so they could be launched into the conservative blogosphere by writers like Michelle Malkin, think tanks like the Heritage Foundation and Cato Institute, and activist groups like the National Taxpayers Union and the Club for Growth. Soon they would become fodder for Drudge, Fox celebrities like Glenn Beck and Sean Hannity, and the Limbaugh brigade of talk-radio hippie-bashers.
“The idea was to create an echo chamber about the wastefulness,” Kan says.
The echoes quickly ricocheted into the mainstream media. For example, just before Obama’s inauguration, GOP leaders cherry-picked a preliminary Congressional Budget Office analysis to claim that only 7 percent of the stimulus would go out the door that fiscal year.
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The liberal group ThinkProgress chronicled eighty-one mentions of the “report”—which wasn’t even a report—on TV news during Obama’s first few days in office, even though it was mostly meaningless. The CBO had limited its analysis to discretionary spending, ignoring faster-acting tax cuts, unemployment benefits, and state aid. And the fiscal year ending in eight months was an arbitrary milestone; Orszag pledged that 75 percent of the entire stimulus would go out within eighteen months, a more relevant time frame, and the CBO confirmed that in an actual report.
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But the too-slow-for-stimulus meme was already established.
The Associated Press ran an “analysis” headlined “Stimulus Bill That’s Not All Stimulating.”
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“First impressions tend to be lasting,” says former senator Evan Bayh. “What the Republicans knew, and our people didn’t believe, was that the public is highly skeptical that government spending works.”
ThinkProgress later documented that cable networks interviewed Republican lawmakers twice as often as their more numerous Democratic counterparts during the stimulus debate.
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(GOP leaders gleefully circulated the analysis as proof that “Republicans have owned the airwaves.”) And while Republicans pushed a consistent message about Washington-as-usual waste, Democrats and progressive activists tended to focus on their own quibbles with the Recovery Act. For example, environmentalists attacked a provision authorizing an additional $50 billion worth of loans for new nuclear reactors—even though the Bush administration hadn’t made any loans with its existing authority, and the economics of nuclear construction were imploding.
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They had a point, but the Recovery Act was becoming toxic without surrogates to defend it. Even Obama kept talking about the importance of trimming the fat out of the bill, and one Blue Dog, Jim Cooper of Tennessee, let slip that White House officials had encouraged him to add to the drumbeat about unnecessary spending.
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“They know it’s a messy bill, and they want a clean bill,” Cooper said.
The problem is, it’s not easy to sell a bill while calling it a mess.
O
bama was genuinely surprised by the intensity of the attacks and wall-to-wall coverage of the attacks. He hadn’t expected a lovefest, but he hadn’t expected an economic emergency to trigger a national debate over honeybees and fish ladders. His new White House just wasn’t ready to respond to the onslaught. There were perfectly valid rationales for Mall repairs and contraceptives, but they weren’t the ground Obama would have chosen to defend.
“Suddenly, you’re in charge of the country,” says Dan Pfeiffer, Obama’s deputy communications director at the time. “The phone starts ringing, and you don’t know where the bathroom is, and oh, by
the way, the banking system might crash anyday now, and the market might drop 3,000 points if the Recovery Act doesn’t pass. You’re not having the strategic discussions you’d have if there was time to think.”
The good news for Obama was that the Republicans usually focused their fire either on the general size and composition of the Recovery Act, or on the random additions at its margins. They mostly ignored the transformative stuff that would advance his agenda. “It was unintentional misdirection,” says Jason Furman, the White House economist who helped design the stimulus. “They were so obsessed with condoms and grass on the Mall, they didn’t notice the biggest unemployment insurance reforms in history.” And after a call from Obama, Pelosi reluctantly agreed to take family planning and the Mall out of the bill to blunt the partisan attacks. She refused to remove the arts funding—she had received a call from Robert Redford, too—but the top two Republican targets were out of the bill.
“All of a sudden, the logic of the Republican argument fell apart,” Furman says.
But the Republican argument was never about logic. It was about creating the impression of a mess. Republican leaders argued that the Recovery Act was too slow to be stimulus, but also that it needed more infrastructure projects, which would make it slower. They argued that it would expand the deficit, but also that it needed permanent tax cuts, which would expand the deficit even more.
“They were always falling off both sides of the same horse,” Obey grouses.
Republican leaders didn’t view Obama’s concessions as signs they could work with him. They viewed his concessions as signs they could beat him. After condoms and sod were removed from the legislation, they moved on to new targets, like programs to prevent sexually transmitted diseases and help smokers quit. When Obama got those items removed as well, Republicans found new things to complain about. Sometimes they continued to complain about condoms and sod.
T
he same day the House Republican leaders held their news conference, Eric Cantor met with his whip team to share a poll he had commissioned.
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Some of the results were unnerving: Americans overwhelmingly approved of Obama, 71–14, as well as his recovery plan, 64–19. But they still disliked Pelosi. And their responses to the poll’s leading (and often misleading) questions designed to test-drive potential Republican messages suggested public support for the stimulus was unusually soft.
When asked which would be better for the economy, increasing spending and running trillion-dollar deficits or reducing spending to cut deficits, Americans chose austerity over stimulus, 63–28. By a similar margin, they thought cutting taxes was a better way to create jobs than, as the poll phrased the alternative, “increasing federal government spending for government programs.” And after hearing the stimulus cost $250,000 per job, most respondents agreed it was “seriously flawed.” Dollars-per-job was a misleading test of the Recovery Act; the dollars would not just finance jobs, but subway cars, solar arrays, food stamps, and whatever recipients of the tax cuts used them to buy. But political messaging is not about fairness. The whip team used its eighteen-page poll summary to assure wavering Republicans that opposing Saint Barack’s economic recovery bill wouldn’t be political suicide, because Americans were still suspicious of big government.
“It showed members this was a fight we could win,” recalls Cantor chief of staff Rob Collins. “We’d take them through it: ‘Look at the numbers. America hasn’t changed. This is scary for people!’”
The poll also suggested strong support for small business tax cuts, while 71 percent said Obama’s plan to “give refund checks to people who don’t pay federal income taxes” was unfair. Of course, the poll didn’t mention that those people pay gas taxes, payroll taxes, and other federal taxes. But this was what Republicans wanted to hear: Voters wanted business-friendly tax cuts, not liberal borrowing and spending.
Cantor’s whip staffers still expected some Republican problem children
to cave and vote with Obama. But they were increasingly confident they could turn the stimulus into an us-against-them moment, a chance for Republicans to stand up against
government
spending on fuel-efficient
government
cars and energy-efficient
government
buildings and aid to state
governments
.
“The message was simple: It’s not where the voters are, and it’s not Republican,” says Tom Cole, the former House Republican campaign chair who was now a deputy whip.
O
n his fourth day in the White House, Obama hosted congressional leaders from both parties in the Roosevelt Room to talk stimulus. After the president repeated his mantra that he welcomed everyone’s ideas—he often said he had “no pride of authorship”—Cantor asked if he could hand out a one-page list of his working group’s ideas. Meetings tend to focus on someone’s piece of paper, and House Republicans figured it might as well be theirs.
We’re not going to have a markup, Obama said, but go ahead.
The president looked over the handout, which included several tax cuts he already supported, including the carryback credit for businesses with big losses. “I don’t see anything too crazy,” Obama said. But he pointed out that the Recovery Act already included significant tax cuts. And when Cantor and his colleagues argued that the refundable Making Work Pay tax cuts for families who paid no income taxes were more about income redistribution than job creation, Obama held firm.