What the Nose Knows: The Science of Scent in Everyday Life (35 page)

to detect explosions
“Scent Detection Technologies Ltd. (SDT) Honoured with the 2006 Frost & Sullivan Award for Technology Innovation in the Field of Advanced Explosive Detection,” PR Newswire, April 10, 2006.

pushed hybridism a step further
M. Marrakchi, J. Vidic, et al., “A new concept of olfactory biosensor based on interdigitated microelectrodes and immobilized yeasts expressing the human receptor OR 17-40,”
European Biophysics Journal
36 (2007):1015–18.

better to look good
S. A. Goff, H. J. Klee, “Plant volatile compounds: Sensory cues for health and nutritional value?”
Science
311 (2006):815–19.

production of phenylethyl alcohol
D. Tieman, M. Taylor, et al., “Tomato aromatic amino acid decarboxylases participate in synthesis of the flavor volatiles 2-phenylethanol and 2-phenylacetaldehyde,”
Proceedings of the National Academy of Sciences USA
103 (2006):8287–92.

created a tastier tomato
R. Davidovich-Rikanati, Y. Sitrit, et al., “Enrichment of tomato flavor by diversion of the early plastidial terpenoid pathway,”
Nature Biotechnology
25 (2007): 899–901.

lured out of retirement
“Scent of a Tomato,”
Sacramento Bee,
August 19, 2007.

not selected for fragrance
A. Zuker, T. Tzfira, and A. Vainstein, “Genetic engineering for cut-flower improvement,”
Biotechnology Advances
16 (1998): 33–79.

biologist Eran Pichersky
R. A. Raguso and E. Pichersky, “Floral volatiles from
Clarkia breweri
and
C. concinna
(
Onagraceae
): Recent evolution of floral scent and moth pollination,”
Plant Systematics and Evolution
194 (1995): 55–67; E. Pichersky, J. P. Noel, and N. Dudareva, “Biosynthesis of plant volatiles: Nature’s diversity and ingenuity,”
Science
311 (2006):808–11.

the Fragrant Cloud rose
I. Guterman, M. Shalit, et al., “Rose scent: genomics approach to discovering novel floral fragrance-related genes,”
Plant Cell
14 (2002):2325–38.

shoot new genes
Zuker, Tzfira, and Vainstein, “Genetic engineering for cut-flower improvement,” pp. 33–79.

scent of another species
N. Dudareva, E. Pichersky, and J. Gershenzon, “Biochemistry of plant volatiles,”
Plant Physiology
135 (2004):1893–1902. See also Zuker, Tzfira, and Vainstein, “Genetic engineering.”

Imagine a DNA test
A. E. Herr, A. V. Hatch, et al., “Microfluidic immunoassays as rapid saliva-based clinical diagnostics,”
Proceedings of the National Academy of Sciences USA
104 (2007):5268–73.

variations in one odor receptor
A. Keller, H. Zhuang, et al., “Genetic variation in a human odorant receptor alters odour perception,”
Nature
449(2007):468–72.

new types of consumer products
A. N. Gilbert and S. Firestein, “Dollars and scents: Commercial opportunities in olfaction and taste,”
Nature Neuroscience
5 (2002) suppl.:1043–45.

neurologist and essayist Oliver Sacks
Oliver W. Sacks, “Dog Beneath the Skin,” in
The Man Who Mistook His Wife for a Hat
(New York: Simon & Schuster/Summit, 1985).

is already happening
P. M. Smallwood, B. P. Olveczky, et al., “Genetically engineered mice with an additional class of cone photoreceptors: Implications for the evolution of color vision,”
Proceedings of the National Academy of Sciences USA
100 (2003):11706–11; Z. Syed, Y. Ishida, et al., “Pheromone reception in fruit flies expressing a moth’s odorant receptor,”
Proceedings of the National Academy of Sciences USA
103 (2006):16538–43.

Copyright © 2008 by Avery N. Gilbert

All rights reserved.
Published in the United States by Crown Publishers, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York.
www.crownpublishing.com

CROWN
and the Crown colophon are registered trademarks of Random House, Inc.

Grateful acknowledgment is made to the following for permission to reprint previously published material:

Global Cosmetic Industry Magazine: Excerpts from “Scent and the City: Q & A with Dennis Keogh, vice president of marketing, Lancaster Group” (April 2004). Reprinted by permission of Global Cosmetic Industry Magazine.

National Review, Inc.: Excerpt from “Smellie on Seventh Avenue,” by Joan Didion (January 30, 1960), copyright © 1960 by National Review, Inc. Reprinted by permission of National Review, Inc., 215 Lexington Avenue, New York, NY 10016.

Library of Congress Cataloging-in-Publication Data

Gilbert, Avery N.

What the nose knows : the science of scent in everyday life / Avery Gilbert.—1st ed.

Includes bibliographical references.

1. Smell—Popular works. 2. Odors—Popular works. I. Title.

QP458.G535 2008

612.8'6—dc22                       2007050009

eISBN: 978-0-307-44930-6

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