American Icon (26 page)
Authors: Bryce G. Hoffman
Aggressively restructure
Accelerate the development of new products
Obtain financing and improve the balance sheet
Change the culture
Share our story
Tell the plan
Shape the business
Consolidate and integrate
Laser focus
Divest all the non-core brands
Complete family of small, medium and large cars, utilities and trucks
Best-in-class
Streamline the brands
Fewer dealers
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