Cell Phone Nation: How Mobile Phones Have Revolutionized Business, Politics and Ordinary Life in India (60 page)

marketing,
75
–
81

Martin, Michele,
168

Marwar,
55

Marx, Karl,
93
–
4

Maxis Communications,
56

Mayawati,
148
–
50
,
152
–
54
,
156

Mazzarrella, William,
70

McDonald’s,
108

McGilvray, Dennis,
12

McLuhan, Marshall,
141

Mecca,
12

Meerut,
24

Mehta, Vinod,
192

Mexico,
3

MGNREGA,
see
Mahatma Gandhi National Rural Employment Guarantee Act

Micro and Small
Enterprises (MSE),
122

Micromax,
80

Microsoft,
211

microwave,
168

middlemen,
115
,
120
–
2
,
245
n

Miller, Daniel,
10
,
31
,
122
,
182

Miller, Eric,
23

Mirs,
12

Mishra, Satish,
152
–
3
,
155

Misra, Pankaj,
53

mistriis
,
97
–
101
,
104
,
106
–
09
,
242
n

Mittal, Sunil,
53
–
4
,
56
,
61

MMS (Multi-Media Messaging Service),
194
–
6
,
207

Mo Ibrahim,
3

mobile literacy,
139
,
141
,
181
,
218

Mobile Money Transfer (MMT),
127
,
130

‘Mobile Phone’: short story,
223

mobile phones, numbers of,
6
; kosher,
12
; morality and
11
–
13
,
167
,
187
,
190
–
6
; religion and,
11
–
14
,
190
;
see also
teledensity, telephones, cell phones

Mobile Wali Dhobinaya
,
188
,
190

Mobile Wali
,
187
–
9

mobility,
20
,
21

Modi: business family,
55

Modi, Narendra,
155

monsoon: fishing during,
120

Monty Python
,
25

moral economy: of boatmen,
133
,
137

Morozov, Evgeny,
160
,
221

Motorola,
103
,
123
,
128
–
9
,
131

Mahanagar Telecom Nigam Ltd (MTNL),
33
,
42
–
3
,
50
,
56
,
68

Mughals,
20
,
21
,
23
,
25
,
37
,
166

Mukund, A.
72

Mulayam Singh Yadav,
153
,
158

Mumbai Stock Exchange,
54

Mumbai terrorist attack, 2008,
23
,
117
,
197
,
206

Mumbai,
4
,
5
,
23
,
26
,
43
,
52
,
55
–
6
,
62
,
68
,
76
,
95
,
101
,
192
,
196
,
201
,
207
,
209

Musharraf, Pervez,
205

‘Music Mania in Small-town Bihar’,
217

Muslims,
11
,
12
,
78
,
97
,
99
,
118
,
214

Nair, Sumitra,
86
,
98
,
100

Nambudiri Brahmins,
23
;
see also
Brahmins

Narasimha Rao, P. V.,
43
,
47

Narayan, R. K.,
21

Narendra Modi,
155

Nariman House,
207

Nasik,
131

National Telecom Policy, 1994

(NTP-94),
35
–
7
,
44

Nehru, Jawaharlal,
28
,
67

Net Delusion
,
160

Network Power
,
162
,
217

Networked
,
162

networks: power of,
162

networks, social,
6
,
9
–
11
,
26
,
98
,
134
–
5
,
149
,
153
–
4
,
158
–
9
,
162
,
175
,
209
,
211
,
215
–
17

New Delhi,
15
,
39
,
55
–
6
,
76
,
101
,
123
,
127
–
8
,
174

New Telecom Policy, 1999 (NTP99),
41
,
49
–
50

New York Times
,
39
,
118
–
119
,
207

New York,
212

New Zealand,
13

newspapers,
28
–
9
; daily,
220
; ownership of,
154

NGOs,
4
,
92
,
159
,
213
–
14
,
241
n

Nokia Care,
103
–
10
,
214

Nokia,
1
,
40
,
65
,
76
–
8
,
82
–
6
,
90
–
1
,
96
,
99
–
105
,
131
,
174
,
178
,
191
,
219
,
223

North Africa,
216

North America,
10
,
139
,
208

Norway,
58

O’Neill, Peter,
115

Obama, President Barak,
149
,
151

OBC,
see
Other Backward Classes

Oberoi Hotel,
206

Ogilvy and Mather,
68

Olivelle, Patrick,
143

Ontario,
125

Open Magazine
,
192

Orissa,
167

Oriya,
139

Orthodox Jewish centre,
207

Other Backward Classes (OBC),
30
,
78

Outlook
,
70
,
207

Pai, Sudha,
22

Pakistan,
116
,
205
–
07

Palestine,
205

Panaji,
116

Panini Keypad,
219

Panipat,
22
,
122

Patna,
166

Patra, Sabyasachi,
91

PCOs,
see
Public Call Offices

Pennsylvania,
168

Penthouse
,
192

Perpetual Contact
,
10

Peshawar,
22

Philippines,
145
,
219
,
221

phone tapping,
204

phones, number of,
73
,
103
,
151
;

see also
teledensity, mobile phones

phones, social pleasures of,
139

Phony Equality
,
92

pilgrims,
25
,
131
–
5
,
180

Pitroda, Sam
19
,
33
–
4

Playboy
,
192

pneumonia,
211

polling booths, in UP,
152
,
155
,
221

Pondicherry,
23

Pope, The,
160

pornography,
8
,
13
,
186
,
191
–
7

post office: items carried,
29

postcard: cost of,
29