DREEMZ.BIZ
If you're getting this e-mail it's because you're very special to me. A close relative, former lover, dear friend, or esteemed co-worker. Believe me, it's not spam and I'm not sending it to any huge mailing list I stole off somebody's database or bought from a marketing house.
I know what that's like, I've been annoyed by spam and spoofs for years and I wouldn't do that to you. Truthfully, I couldn't live with myself if I did that. I really couldn't. I get mad when junk email turns up in my computer, too.
Danged if I can figure out how the heck they get through. I've got a firewall, spam-blocker, anti-spyware, anti-adware, and they still get through. Every day I get offers to buy knock-off jeweled wristwatches indistinguishable from Rolex or Cartier except for the fifteen-cent mechanism inside, certified drugs from Canada or Iceland or Cambodia, or pills guaranteed to enlarge my penis, breasts, or other organs and make my partner ecstatically happy. Oh, stock tips galore, don't forget the stock tips. And my favorite, of course, pleadingly illiterate letters from the impoverished widows of Liberian millionaires offering to share their fortunes with me if I'll just kindly send 'em my bank account information and PIN numbers purely as evidence of good faith of course. Of course.
Here's what I do with these. I hit the "forward" button, type
[email protected] in the address box, and send 'em off to the oblivion they well deserve.
Then there are the chain letters. Two dozen rules for having a happy life or half a dozen photos of cute children, cute dogs, cute cats, or cute children hugging cute dogs or cute dogs hugging cute cats or fuzzy ducklings or whatever, or a soppy poem that somebody dug out of a 1946 issue of
Good Housekeeping
, or a joke that you thought was really hilarious when you heard it in the bathroom at your junior high school thirty years ago. Whatever it is, just send it on to your fifteen dearest friends within thirty minutes and
something good will happen to you today—this is absolutely guaranteed!
Right.
The free offers can be tempting. You've probably got some of these yourself. You've won a free digital camera, a flat-panel giant TV set, a brand new laptop computer loaded with hi-tech features, a shiny late-model automobile or a lovingly restored classic '55 Chevy Bel-Air or '32 Ford roadster, or a free weekend getaway to the Bahamas for two, transportation included. All you have to do is click here and you're a guaranteed winner.
I asked my guru about these. I mean, just click here and I'm a guaranteed winner, right? I'm not greedy. The great car or the Bahamas vacation for two would be terrific. I can think of one special person I'd love to take for a spin in a Little Deuce Coupé or romance beneath the Caribbean stars. But, hey, I'd settle happily for the camera or the laptop.
My guru says, "If you want the camera or the laptop that much, save your money and then buy one. You'll have less grief, far less grief, than if you start jumping through hoops for some online sharpster."
Still, the offers do manage to get through and when I see a particularly attractive one it takes all my will power not to click where indicated.
But I do resist the temptation.
Always.
Almost always.
We all do slip once in a while or we wouldn't be human, would we?
When an email came through from Dreemz.biz with a subject line of
Dreemz 4 Sale
it caught my attention. I've always been fascinated by dreams. I don't think we know nearly everything there is to know about them, and I think all the so-called "sleep labs" at research universities are going about their work the wrong way. They study brainwaves and eye movements and skin temperatures and respiration rates. Okay, that's fine as far as it goes. But the physiology of sleeping, particularly of dreaming, is only one aspect of the subject.
What about the dreams themselves? What do people dream, and why do they dream what they dream, and for that matter what
is
a dream? That's one of those questions that seems simple enough, the answer should be obvious enough, until you start to think seriously about it. Then it gets very tricky, surprisingly complicated and evasive and ambiguous.
Okay, so I received this e-mail titled
Dreemz 4 Sale
and I thought, yes, the fact that it was about dreams was at least slightly interesting. The "4" was also a nice touch. Very post-modern, very hip, very with-it.
I suppose anybody who still uses phrases like post-modern, hip, or with-it is by definition square, dorky, and obsolete.
Oh, well.
I did like the word "Sale." It's honest, you see? Everybody who advertises on the internet or television these days offers something absolutely free of charge and without obligation and you get a free gift just for trying our product. Nobody ever says, "I want to sell you something," but that's all that any of them want to do.
So one point for
Dreemz
, one point for
4
, one point for
sale
. I figured I had nothing to lose by just opening the letter. I know you can get a virus that way, but I'm paying good dollars for protection from viruses. Let the antivirus software company earn its money for once.
That sign, BTW, the "g" inside the funny angle marks, is computerese for "grin." And BTW stands for By the Way. BTW.
The email is from a company called Dreemz.biz. I've never heard of them before but obviously they've heard of me. The letter is addressed to me by name, c/o the email address I use for my home office. I don't know how the heck I got onto Dreemz.biz's mailing list, but here I am. Here's what the letter says. I saved it to my hard drive and I'll give you a link to it. Here we go:
Dear Webster Sloat,
The average person spends one-third of his or her life sleeping. For most of us, the other two-thirds of our lives are divided roughly in half. Half the time is spent working. That leaves just one-third of your lifetime for everything else, and that includes necessities like washing, dressing and undressing, traveling to and from our jobs, preparing meals, folding laundry, and countless other tasks.
How many hours a day are your own? Really your own, to use however you choose? University studies show that for the average person, the answer is barely more than one hour a day!
By joining
Dreemz.biz
you can get back the one-third of your life that you spend asleep. By ordering
Dreemz
from our huge catalog you can
live
those eight hours every night. You need not rely on random chance to determine the contents of your Dreemz. You can choose anything you want. Be anyone you want. Experience adventure, romance, excitement. Explore outer space. Win an athletic championship. Have a rich, rewarding relationship with the person of your choice. Or use our DreamLearning™ experiences to learn a new language, complete courses in physics, chemistry, sociology. Learn anatomy, mechanics, accounting. Prepare yourself for a new career!
Dreemz.biz
offers a choice of over 10,000
Dreemz
in our ever-expanding catalog. Or tell us
your
dream and for a modest additional fee we'll create a custom
dream
just for you. Our
Dreemz
are fully interactive and participatory. This feature is unique, and I'm sure you'll love it once you try it out.
For a free sample membership in
Dreemz.biz
just go to the URL below and fill out a simple application. We here at
Dreemz.biz
are sure that you'll want to become a full member once you've tried our
Dreemz
. If you have any questions, feel free to write to me personally c/o the
Dreemz.biz
website. Every letter receives my prompt and personal attention.
Yours truly,
Carter Thurston Hull
Maybe I was a fool to follow up on that one, but I figured there was nothing to lose by just writing to Mr. Carter Thurston Hull. I wasn't joining Dreemz.biz, I wasn't even signing up for their free trial offer. All I did was send them a simple question in an email one line long. It was this:
How did you get my name, business identification, and email address?
I figured they'd bought a mailing list somewhere. Or—ah, this was the answer!—I'd filled out a little questionnaire at the electronics store down at the plaza when I took my daughter there to pick out her birthday present. I'd long since given up trying to choose anything that would please her, not even a brand of breakfast cereal, but giving your own pre-pubescent offspring cash for her birthday seemed pretty cold to me. So we compromised. She could pick the store. She could pick the gift. I would hover at a distance and pretend not to know her until it was time to pony up the moolah, then the gift would go on my plastic not hers.
Mr. Hull actually replied, and he was impressively candid as well as prompt. He acknowledged that Dreemz.biz purchased mailing lists, and that they'd got my information from the electronics outlet where I'd filled out the questionnaire.
Was there anything else I'd like to know? If so, Mr. Carter Thurston Hull would be happy to furnish the information. In any case, he would be delighted if I would accept that free trial membership in his organization, but of course he would not try to pressure me and I was still, he emphasized, under no obligation whatever.
In fact I had a couple more questions for Mr. Hull. I sent him another email:
What do you mean by "fully interactive and participatory?" Sounds like one of those Role-Playing Games that my daughter buys at the software store. What's so special about your product? And, BTW, why do you spell Dreemz.biz that way? Why not Dreams.biz?
I thought Hull would be annoyed by that, but he played it straight and I kind of liked his answer:
By "fully interactive and participatory" I mean that our Dreemz are
your
Dreemz. When you enter one of our Dreemz you won't just be an observer—not unless you want to be, and that's a choice you can make. But if your Dream is, let's say,
Washington Crossing the Delaware
, you won't just see our First President in action, you can be one of the soldiers in his Continental Army. You can be right there in the boat with him, that cold December night. If you choose, you can
be
General Washington. It's up to you!
You can be Babe Ruth or Humphrey Bogart, Marilyn Monroe or Eleanor Roosevelt or Madame Curie or Rosa Parks. You can be anyone you choose, for the duration of your Dream. And when you wake up, you'll be yourself again, but very likely you'll be a happier and maybe a wiser self.
You'll find that our Dreemz are as different from any Role-Playing Game and provide as much better an experience as a full symphony orchestra is from a child playing a tin whistle!
Please—give us a try!
Yours truly,
Carter Thurston Hull
P.S.—We call ourselves Dreemz.biz because somebody else already has the domain name Dreamz.com.
Of course, I might merely have been tapping into an automated FAQ routine that produced those seemingly personalized answers. Or there might have been some low-paid computer science major working at an entry-level job, picking canned answers out of a catalog and assembling replies. But I didn't think so. These answers really seemed, if you'll excuse my saying so, real. And I liked the candor of the "P.S."
Carter Thurston Hull and Dreemz.biz seemed to be on the up-and-up, don't you agree? I even got hold of my guru and invited her over to the house for a sandwich and a glass of beer, which my daughter watched us consume with undisguised scorn. I showed my guru printouts of our emails, and she reluctantly conceded that the catch, if there was one, was so well concealed that she couldn't find it.
After she left I took a second beer with me into my study. I booted up the computer, clicked on my ISP's icon, and shortly found myself in cyberspace. I went back to Mr. Hull's first email and clicked on the URL at the bottom of the screen.
The application that popped up was pretty simple and definitely nonthreatening. It asked for some personal data but not for my credit card number or driver's license number or Social Security number, so I figured this wasn't an identity theft racket. It asked me to create a user ID for myself. I picked Dudley Batson after a minor comic book character of my childhood. It asked me to create a password of six characters minimum and I keyed in
***
***
.
Next came a screen that said I'd need some software to participate in Dreemz.biz. I muttered,
Ahah! At last! Here comes the pitch. How much are they going to want for this?
But there was no pitch. I could either download the software or they'd send it to me on a CD. My option. No charge either way. And in either case they recommended that I save it on my hard drive for future reference.
And my selected Dreemz would be sent to me the same way—via download or on CDs, as I preferred. They offered any three chosen from their online catalog. Once I'd used them I could order more. I didn't have to return the used Dreemz, they were mine to keep.
I clicked on CDs—see, that's more of my Luddism coming out, I still like things I can see and touch, not just invisible electrons that come whirring along wires or out of the ether.
Finally Dreemz.biz provided a link to their catalog. It was as big as Carter Thurston Hull had said. My first choice was easy.
I'd always been a rock and roll fan, and when the Beatles played San Francisco in 1966 I was frantic to attend their concert.
Wouldn't you know, I was at school that day and started feeling queasy over my Sloppy Joe and soda at lunchtime. I tried to keep going but my friends said I was literally turning green before their eyes. They dragged me to the nurse's office and an hour later I was in SF General having my appendix yanked.
It was a routine operation. The doc told me later that if I'd tried to go the concert I would never have made it. My appendix would have burst and then I would have been in
real
trouble. But as it was, I was out of the hospital in two days and back to school in a week.