Empire of Illusion (9 page)

The most essential skill in political theater and a consumer culture is artifice. Political leaders, who use the tools of mass propaganda to create a sense of faux intimacy with citizens, no longer need to be competent, sincere, or honest. They need only to appear to have these qualities. Most of all they need a story, a personal narrative. The reality of the narrative is irrelevant. It can be completely at odds with the facts. The consistency and emotional appeal of the story are paramount. Those who are best at deception succeed. Those who have not mastered the art of entertainment, who fail to create a narrative or do not have one fashioned for them by their handlers, are ignored. They become “unreal.”

An image-based culture communicates through narratives, pictures, and pseudo-drama. Scandalous affairs, hurricanes, untimely deaths, train wrecks—these events play well on computer screens and television. International diplomacy, labor union negotiations, and convoluted bailout packages do not yield exciting personal narratives or stimulating images. A governor who patronizes call girls becomes a huge news story. A politician who proposes serious regulatory reform or advocates curbing wasteful spending is boring. Kings, queens, and emperors once used their court conspiracies to divert their subjects. Today cinematic, political, and journalistic celebrities distract us with their personal foibles and scandals. They create our public mythology. Acting, politics, and sports have become, as they were in Nero's reign, interchangeable. In an age of images and entertainment, in an age of instant emotional gratification, we neither seek nor want honesty or reality. Reality is complicated. Reality is boring. We are incapable or unwilling to handle its confusion. We ask to be indulged and comforted by clichés, stereotypes, and inspirational messages that tell us we can be whoever we seek to be, that we live in the greatest country on earth, that we are endowed with superior moral and physical qualities, and that our future will always be glorious and prosperous, either because of our own attributes or our national character or because we are blessed by God. In this world, all that matters is the consistency of our belief systems. The ability to amplify lies, to repeat them and have surrogates repeat them in endless loops of news cycles, gives lies and mythical narratives the aura of uncontested truth. We become trapped in the linguistic prison of incessant repetition. We are fed words and phrases like
war on terror
or
pro-life
or
change
, and within these narrow parameters, all complex thought, ambiguity, and self-criticism vanish.

“Entertainment was an expression of democracy, throwing off the chains of alleged cultural repression,” Gabler wrote. “So too was consumption, throwing off the chains of the old production-oriented culture and allowing anyone to buy his way into his fantasy. And, in the end, both entertainment and consumption often provided the same intoxication: the sheer, endless pleasure of emancipation from reason, from responsibility, from tradition, from class, and from all the other bonds that restrained the self.”
³¹

When a nation becomes unmoored from reality, it retreats into a world of magic. Facts are accepted or discarded according to the dictates of a preordained cosmology. The search for truth becomes irrelevant. Our national discourse is dominated by manufactured events, from celebrity gossip to staged showcasings of politicians to elaborate entertainment and athletic spectacles. All are sold to us through the detailed personal narratives of those we watch. “The pseudo-events which flood our consciousness are neither true nor false in the old familiar senses,” Boorstin wrote. “The very same advances which have made them possible have also made the images—however planned, contrived, or distorted—more vivid, more attractive, more impressive, and more persuasive than reality itself.”
³²

In his book
Public Opinion,
Walter Lippmann distinguished between “the world outside and the pictures in our heads.” He defined a “stereotype” as an oversimplified pattern that helps us find meaning in the world. Lippmann cited examples of the crude “stereotypes we carry about in our heads” of whole groups of people such as “Germans,” “South Europeans,” “Negroes,” “Harvard men,” “agitators,” and others. These stereotypes, Lippmann noted, give a reassuring and false consistency to the chaos of existence. They offer easily grasped explanations of reality and are closer, as Boorstin noted, to propaganda because they simplify rather than complicate.
³³

Pseudo-events, dramatic productions orchestrated by publicists, political machines, television, Hollywood, or advertisers, however, are very different. They have the capacity to appear real, even though we know they are staged. They are capable because they can evoke a powerful emotional response of overwhelming reality and replacing it with a fictional narrative that often becomes accepted as truth. The power of pseudo-events to overtake reality was what plunged the marines who returned from Iwo Jima into such despair. The unmasking of a stereotype damages and often destroys its credibility. But pseudo-events are immune to this deflation. The exposure of the elaborate mechanisms behind the pseudo-event only adds to its fascination and its power. This is the basis of the convoluted television reporting on how effectively political campaigns and candidates have been stage-managed. Reporters, especially those on television, no longer ask whether the message is true but rather whether the pseudo-event
worked or did not work as political theater. Pseudo-events are judged on how effectively we have been manipulated by illusion. Those events that appear real are relished and lauded. Those that fail to create a believable illusion are deemed failures. Truth is irrelevant. Those who succeed in politics, as in most of the culture, are those who create the most convincing fantasies.

A public that can no longer distinguish between truth and fiction is left to interpret reality through illusion. Random facts or obscure bits of data and trivia are used either to bolster illusion and give it credibility, or discarded if they interfere with the message. The worse reality becomes—the more, for example, foreclosures and unemployment sky-rocket—the more people seek refuge and comfort in illusions. When opinions cannot be distinguished from facts, when there is no universal standard to determine truth in law, in science, in scholarship, or in reporting the events of the day, when the most valued skill is the ability to entertain, the world becomes a place where lies become true, where people can believe what they want to believe. This is the real danger of pseudo-events and why pseudo-events are far more pernicious than stereotypes. They do not explain reality, as stereotypes attempt to, but replace reality. Pseudo-events redefine reality by the parameters set by their creators. These creators, who make massive profits selling illusions, have a vested interest in maintaining the power structures they control.

The old production-oriented culture demanded what the historian Warren Susman termed character. The new consumption-oriented culture demands what he called personality. The shift in values is a shift from a fixed morality to the artifice of presentation. The old cultural values of thrift and moderation honored hard work, integrity, and courage. The consumption-oriented culture honors charm, fascination, and likeability. “The social role demanded of all in the new culture of personality was that of a performer,” Susman wrote. “Every American was to become a performing self.”
³⁴

Totalitarian systems begin as propagandistic movements that ostensibly teach people to “believe what they want,” but that is a ruse. The Christian Right, for example, argues that it wants Intelligent Design, or creationism, to be offered as an alternative to evolution in public-school biology classes. But once you allow creationism, which
no reputable biologist or paleontologist accepts as legitimate science, to be considered as an alternative to real science, you begin the deadly assault against dispassionate, honest, intellectual inquiry. Step into the hermetic world of many Christian schools or colleges and there are no alternatives to creationism offered to students. Once these systems have control, the Christian advocates' purported love of alternative viewpoints and debates is replaced by an iron and irrational conformity to illusion.

Pseudo-events, which create their own semblance of reality, serve in the wider culture the same role creationism serves for the Christian Right. Pseudo-events destabilize truth. They are convincing enough and appear real enough to manufacture their own facts. We carry within us feelings and perceptions about politicians, celebrities, our nation, and our culture that are mirages generated by pseudo-events. The use of pseudo-events to persuade rather than overtly brainwash renders millions of us unable to see or question the structures and systems that are impoverishing us and in some cases destroying our lives. The flight into illusion sweeps away the core values of the open society. It corrodes the ability to think for oneself, to draw independent conclusions, to express dissent when judgment and common sense tell you something is wrong, to be self-critical, to challenge authority, to grasp historical facts, to advocate for change, and to acknowledge that there are other views, different ways, and structures of being that are morally and socially acceptable. A populace deprived of the ability to separate lies from truth, that has become hostage to the fictional semblance of reality put forth by pseudo-events, is no longer capable of sustaining a free society.

Those who slip into this illusion ignore the signs of impending disaster. The physical degradation of the planet, the cruelty of global capitalism, the looming oil crisis, the collapse of financial markets, and the danger of overpopulation rarely impinge to prick the illusions that warp our consciousness,. The words, images, stories, and phrases used to describe the world in pseudo-events have no relation to what is happening around us. The advances of technology and science, rather than obliterating the world of myth, have enhanced its power to deceive. We live in imaginary, virtual worlds created by corporations that profit from our deception. Products and experiences—indeed, experience
as
a product—offered up for sale, sanctified by celebrities, are mirages. They promise us a new personality. They promise us success and fame. They promise to mend our brokenness.

“People whose governing habit is the relinquishment of power, competence, and responsibility, and whose characteristic suffering is the anxiety of futility, make excellent spenders,” wrote Wendell Berry in
The Unsettling of America
. “They are the ideal consumers. By inducing in them little panics of boredom, powerlessness, sexual failure, mortality, paranoia, they can be made to buy (or vote for) virtually anything that is ‘attractively packaged.'”
³⁵
And there are no shortages of experiences and products that, for a price, promise to stimulate us, make us powerful, sexy, invincible, admired, beautiful, and unique.

Blind faith in illusions is our culture's secular version of being born again. These illusions assure us that happiness and success is our birthright. They tell us that our catastrophic collapse is not permanent. They promise that pain and suffering can always be overcome by tapping into our hidden, inner strengths. They encourage us to bow down before the cult of the self. To confront these illusions, to puncture their mendacity by exposing the callousness and cruelty of the corporate state, signals a loss of faith. It is to become an apostate. The culture of illusion, one of happy thoughts, manipulated emotions, and trust in the beneficence of power, means we sing along with the chorus or are instantly disappeared from view like the losers on a reality show.

II

The Illusion of Love

—ANDREA DWORKIN,
Pornography: Men Possessing Women

 

 

 

T
HE PINK CROSS BOOTH has a table of anti-porn tracts and is set up in the far corner of the Sands Expo convention center in Las Vegas. It is an unlikely participant at the annual Adult Video News (AVN) expo. Pink Cross is a Christian outreach program for women in the porn industry, run by ex-porn star Shelley Lubben.

In a convention exalting the pornography industry, Lubben's table is not overrun with visitors, most of whom are male and middle-aged with cameras around their necks. The few men who make it to the far corner of the convention center look curiously at its pink banner and walk past. The expo is filled with more alluring fare. There are numerous booths for porn producers and distributors, many with women in tiny skirts and bras who, often clinging to stripper poles, gyrate and bend over and spread their legs for groups of men. They simulate masturbation and flash their breasts for crowds of onlookers. Huge banners hang from the ceiling promoting new releases such as
Anal Buffet
,
Fetish Fuck Dolls
,
Gangbang My Face 3
,
Fuck Slaves 3
,
Milk Nymphos 2,
and
Slutty and Sluttier 6
.