Frenemies: The Epic Disruption of the Ad Business (and Everything Else) (40 page)

Halpern, Sue,
158

Harper, Marion, Jr.,
104
,
105
,
144
,
232

Harvard Business Review,
104
,
117

Hasker, Steve,
197

Havas,
10
,
273

agency reviews and,
22

brand identity of,
101

revenues of,
100

Hearst,
208

Hearts & Science,
100

Hemingway, Ernest,
37

Henderson, Jay,
211

Hidden Persuaders, The
(Packard),
182

Hill, Nancy,
67
,
230
,
232
–33

holding company business model,
10
–11,
104
–5,
329
–33

Holt, Dennis,
59
–60

Homonoff, Howard,
65

Horizon Media,
10

brand identity of,
101

revenues of,
100

Hotchkiss, Gordon,
47
,
301

Howard, Ron,
84
,
305

Hulu,
313

Hussey, Michael,
165

IBM,
47
,
209
–212,
254

Interactive Experience (IX) division,
209
–11

Watson,
211
–12

weather data and,
211
–12

identity theft,
163
–64

Iger, Bob,
192

Ikea,
307

The Image: A Guide to Pseudo-Events in America
(Boorstin),
186

Imagine Entertainment,
84

Immelt, Jeff,
86

income, median household,
312

India,
146
–47

influencer marketing,
220
–22

Instant Messages (IMs), ads delivered by,
37

integrated communications,
218
–219

Interactive Advertising Bureau,
166

International Video Entertainment,
55
–56

Internet,
28

Internet of things (IoT),
269
–70

Interpublic Group (IPG),
10
,
59
–61,
143

agency reviews and,
22

brand identity of,
100

Harper, Jr.'s holding company model for and founding of,
104
–5

lack of new leadership at,
99

revenues of,
100

J. Walter Thompson,
45
,
107

Jakeman, Brad,
78
,
220

James Gulliver Associates,
104

Johnson, Boris,
112

Johnson, Erin,
230
–32

journalism,
23
–24

native ads and,
177
–78

K2 Intelligence,
17
–18

K2 transparency report,
239
–45,
319

Kahneman, Daniel,
184

Kapadia, Sunil,
66

Kargman, Harry,
125
–26,
199

Kassan, Michael,
11
–14,
31
,
41
,
48
–50,
51
–74,
275
,
311
,
339
–40

on ad blockers,
174
,
176

on agency-client relationship,
44

on agency transparency,
18
–19

as attorney,
56
–57

broker's sale of Western International Media to IPG,
59
–60

Cannes Lions Festival and,
247
–50,
258
,
338

on celebrity endorsements,
296

CES and,
223
–27

on challenges facing advertising world and opportunities for MediaLink,
48
–50,
99
–100

as consultant,
62

courtship and marriage of,
53
–55

on creative agencies,
205
–6

on digital ad agencies,
209

education of,
53
,
55

at El Pollo Loco,
56
–58

Everson and,
119
–20,
122
–23

on Facebook,
124
,
324

founds MediaLink,
62

grand theft felony conviction and legal suspension of,
57
–59,
258
–59,
339
–40

on health of networks,
193

at International Video Entertainment,
55
–56

on lack of new leadership at agencies,
99
–100

at Massive Media,
61

on Moonves and CBS,
188
,
203

on native ads,
175

New Front and,
198
–99

on privacy and requiring consumer opt in,
157
–58

on programmatic advertising,
263
–64

skill at pleasing others,
51
–52

on Sorrell-Levy bad blood,
113
–14

termination from and lawsuit with IPG,
60
–61

youth of,
52
–53

See also
MediaLink

Kassan, Ronnie Klein,
53
–55,
60
,
73

Kassaei, Amir,
253

Kawaja, Terry,
124
–25,
213
,
301
–2

KBM,
150

Keane, Patrick,
125
,
136

Keller, Andrew,
127

Khan Academy,
96

kickbacks/rebates by advertising agencies

agency reviews and,
13
–15,
18
–22

ANA report on,
239
–45,
319

ANA task force to study,
17
–18

Dentsu and,
241

Gotlieb denies use of,
11
,
15
,
16

Mandel's speech alleging,
7
–11

MediaLink's agency review business and,
13
–14,
18
–22

reaction of agencies to allegations of,
14
–16

SEC settlement with IPG for,
241

King, Bernice,
309

King, Zach,
128

Kirkpatrick, David,
130

Kittlaus, Dag,
262
,
268
–69

Klein, Lesley,
19
,
64
,
65

Klein, Naomi,
24
,
47

Koenigsberg, Bill,
15
–16,
18
,
45
–46,
101
,
234
–35

Kroll, Jeremy,
17

Kroll, Jules B.,
17
,
18

Kuperman, Aleen,
220
–22

Ladin, Joel,
57

Law, Nick,
284
,
285
,
286

Lazarus, Shelly,
116
–17

Lee, Bessie,
145
–46

Lee, Lori,
280

Lehman Brothers,
2
–3

Lesser, Brian,
158
,
198
,
264
,
268
,
332
–33

Levien, Meredith,
65
,
206

Levy, Maurice,
22
–23,
79
,
100
,
144

on list of best performing CEOs,
117

on Martinez sexual harassment suit,
233
–34

Sorrell and,
113
–14,
233
,
234

Lewnes, Anne,
214

Lexus,
132

Liodice, Bob,
10
,
77
,
241
–42,
272
–73

Lipton, Martin,
334

Loerke, Stephan,
145

Lois, George,
39
,
40

Lubars, David,
86

Lynch, Robert Porter,
120

McAdam, Lowell,
334

McCann,
309
–10

McCormack, Mark,
103
–4

McCue, Scott,
258

McDonald's,
282

McNamee, Roger,
277

Madison Avenue Manslaughter
(Farmer),
44

Mad Men
(TV show),
39
,
41
,
109
–10

Mahoney, Jim,
94

Maker Studios,
66

Mandel, Jon

agencies' reactions to kickback allegations of,
14
–16

kickback/rebate allegations of,
7
–11

Manjoo, Farhad,
228
–29

marketing.
See
advertising and marketing

Markowitz, Andrew,
228

Marshall, John,
167
,
168

Martinez, Gustavo,
230
–32

Massive Media,
61

media agencies,
139
–54,
332

client trust, erosion of,
144

GroupM (
See
GroupM
)

holding company acquisitions of,
143

traditional role of,
140

media buyers,
41

MediaCom,
7
,
8
,
11

media coverage of Trump campaign,
295
–96

MediaLink,
12
–14,
31
,
39
,
336

as acquisition target,
258
–59,
317
–19

advertising agencies as clients of,
71

agency reviews by,
13
–14,
18
–22,
319
–20

Ascential's purchase of,
326
–28

AT&T's single agency search facilitated by,
279
–80,
281

breadth of client base of,
75
–76

Business Acceleration division,
65

Cannes Lions Festival and,
247
–50,
258

CES and,
223
–27

challenges facing advertising world and opportunities for,
48
–50,
99
–100

clients of,
12

competitors, lack of,
71

conflicts of interest and,
73
–74

criticisms of,
72
–74

daily routine of Kassan at,
69
–70

Data & Technology Solutions division,
64

Emerging Media division,
65
–66

executive placements by,
67
–68

founding of,
62

Investor Strategy group,
66
–67

Marketing Optimization division,
64
–65

Market Visibility division,
68

Millard joins,
63
–64

neutral party positioning of,
13
,
14
,
318

power of Kassan and,
70
–71

process for conducting agency reviews,
19
–22

purpose of,
62
–63

services provided by,
12
–13

Talent@MediaLink group,
67
–68

median household income,
312

MediaVest Worldwide,
142

Medium,
311
–12

Meeker, Mary,
124
,
179

Menendez, Jose,
56

Microsoft,
137

Cortana,
302
–3

Mildenhall, Jonathan,
80
,
81
,
159
,
268

Millard, Wenda,
19
,
20
,
21
–22,
48
,
51
,
63
–64,
70
,
174
,
183
,
225
,
328

millennials,
80
–81,
195

branded content as way to reach,
181
–82

privacy issues and,
167
–68

profile of,
180
,
181

Mindshare,
140
,
220

Mindshare Worldwide,
143

mobile phones/smartphones,
31
–32,
46
,
128
–29,
160
–61,
178
–80,
300
–302

Moonves, Herman,
188
–89

Moonves, Josephine,
188
–89

Moonves, Les,
71
,
187
–88,
333
–35

as CEO at CBS,
189
–93

compensation at CBS of,
188

on Trump,
295
–96

youth and early career of,
188
–89

See also
CBS

Moore, David,
110
,
111
,
116
,
264

Morgan, Dave,
16
–17,
199
,
244

Mudd, Graham,
134

Murdoch, James,
136
,
265
,
267
–68

Murdoch, Rupert,
226
–27,
335

Musk, Elon,
305

Myers, Jack,
71

Narcos
(TV miniseries),
176
–77

Nathanson, Michael,
196
,
321

National Geographic Channel,
84
,
305

native ads,
81
–82,
175
–78,
306
–7

NBC,
3
,
208

Netflix,
176
–77,
191
,
196
,
321
,
322

net neutrality rules,
298
–99

New Front,
198
–99

newspaper industry,
188

New Yorker, The,
1
,
2
,
3