Frenemies: The Epic Disruption of the Ad Business (and Everything Else) (43 page)

*
Jeff Goodby, op-ed,
The
Wall Street Journal
, June 24, 2015.

*
The value of the euro was about 10 percent more than the dollar.

*
Amir Kassaei,
Campaign US
newsletter, January 13, 2016.

*
These numbers are from an internal Publicis Groupe report.

*
Bill Bernbach, quoted in Andrew Cracknell,
The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
(Philadelphia: Running Press, 2011).

*
Garett Sloane, “Amazon's Prime Ad Play,”
Ad Age
, November 13, 2017.

*
  Ad Fraud Report by The&Partnership's media agency, m/SIX and Adloox, March 2017.

*
James Whittaker, “Rise of the Machines,” Medium.com, June 24, 2015.

*
Julia Angwin, Jeff Larson, Surya Mattu, and Lauren Kirchner, “Machine Bias: There's Software Used Across the Country to Predict Future Criminals. And It's Biased Against Blacks,”
ProPublica
, May 23, 2016.

*
Roger McNamee, “I Invested Early in Google and Facebook. Now They Terrify Me,”
USA Today
, August 8, 2017.

*
“Toolkit 2017,” a joint study by the marketing company Warc and Deloitte Digital, released December 14, 2016.

*
Gary Vaynerchuk,
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-Awareness
(New York: HarperCollins, 2016).

*
Scott Goodson,
Uprising: How to Build a Brand—and Change the World—by Sparking Cultural Movements
(New York: McGraw-Hill, 2012).

*
The firm sponsoring the statue received a black eye in the fall of 2017 when it paid $5 million to the federal government to settle claims that it paid female employees less than men.

*
Jim VandeHei, The Information.com, April 19, 2016.

*
Nevertheless, the
Guardian
is still bathed in red ink losing $61 million in fiscal 2016–2017.

*
Rob Norman, “Interaction,” GroupM preview, February 2017.

*
Ben Thompson,
Stratechery
, September 6, 2017.

*
In April 2018, Gotlieb announced he was stepping down as global chairman of GroupM.

*
Patrick Coffee, “WPP Tightens the Screws on Cannes Lions Owner amid Threats to Skip Next Year's Festival,” Adweek.com, September 27, 2017.

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