Read Googled Online

Authors: Ken Auletta

Tags: #Industries, #Computer Industry, #Business & Economics

Googled (62 page)

BOOK: Googled
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Bing search engine
Cashback failure
criticism of Google
and Facebook
versus Google
Live Search
monopoly charges
Passport and personal data
profit-making mission
Yahoo bid
Millard, Wenda Harris
Mills, Elinor
Mobile phones
Android platform
Google Voice
new media ventures of
smart phones
Monopoly
and Google
and Microsoft
Moonves, Les
Moore’s law
Moritz, Michael
and Campbell
on CEO, need for
as investor
on IPO
on value of Google
view of Schmidt
Motwani, Rajeev
on Google founders
role at Google
on Schmidt
Mountain View Bayshore Parkway facility
Mountain View Googleplex
culture of
expansion of
facilities of
See also
Google employees
Movie industry
complaints against Google
decline, causes of
new media ventures of
piracy problem
Mozilla
MTV Networks
MTV Overdrive
Murdoch, Rupert
acquisitions of
MySpace acquisition
outlook for newspapers
Quarterlife
Music companies
album sales, drop in
disruption by digital wave
new media companies
Myers, Jack
Myhrvold, Nathan P.
MySpace
versus Facebook
Google deal
Murdoch purchase of
networked approach of
Quarterlife
Napster
Naughton, Eileen
NBC, new media ventures of
Negroponte, Nicholas
Neilsen Company, Google partnership
Nessen, Charles
NETPAC
Netscape browser
Netscape Communications
Networked approach
beta testing
communication
Google advertising
Network neutrality
NeuroFocus
New Century Network
Newmark, Craig
New media
concerns related to Google
consumer spending on
content, meaning of
media usage by youth, statistics on
versus Microsoft approach
old media ventures into
profits compared to old media
user control, shift toward
wave makers versus wave riders
Newspapers/newspaper ads
cost cutting (2008-2009)
decline of
Google Print Ads
investments, problems of
journalism students, focus of
online, increase in readers
online, problems of
outlook for future
outsourcing
as product, capabilities of
News services.
See
Wire services
Ning
Nisenholtz, Martin
Nooglers
Norman, Donald A.
Norvig, Peter
Obama, Barack
Old media
acquisitions, purpose of
ad revenues, risks of
concerns related to Google
content, meaning of
decline of
Google going public, response to
Google outreach to
new media acquisitions by
new media threats to
radical solutions, need for
recession of 2008, impact on
See also
Advertising, traditional; Books/ book publishers; Magazines/magazine ads; Music companies; Newspapers/ newspaper ads; Telephone companies; Television
Opsware
O‘Reilly Tim
Orkut
Overture
Page, Larry
on advertising formula
on advertising policy
background information
clarity of purpose
in computer industry
on content and Google
and digitized books
focus at Google
goals for Google
Google, development of
as Google billionaire
on Google users
limitations of
marketing, position on
on newspaper industry decline
personality of
relationship with Brin
on “solving search,”
at TGIF, example of
title of
wife, Southworth, Lucy
PageRank
development of
limitations of
Partners Program
Passport
Patel, Amit
Patriot Act
Payment-based services, online, examples of
PayPal
Peretsman, Nancy B.
Philips, Jeremy
Phorm
Picasa
Pichette, Patrick
background information
cost cutting by
role at Google
Piracy
antipiracy efforts
and book industry
DoubleClick threat
movies
YouTube content
Pittman, Robert
Pixar
Political action committee (PAC), NETPAC
Political participation, and YouTube
Poptub
Pop-up ads, blocking
Porn searches, discouraging
Portals, versus search engines
Postman, Neil
Procter & Gamble, Google employee exchange
Product management
Project Virgle
Public Knowledge
Public offering
dual-voting stock
initial resistance to
IPO, text of
IPO price
“Letter from the Founders, A,”
and millionaire employees
old media response to
stock price, initial jump
stock structure proposal by founders
Pyra Labs
Quarterlife
Radio
decline of industry
Google Audio Ads
new media threats to
satellite
Radio spectrum, for wireless devices
Ramaswamy, Sridhar
Rattner, Steven
Raymond, Eric Steven
Reality mining
Recession of 2008
and Google
impact on media/tech industry
Red Hat
Redstone, Sumner
Hulu, rejection of
MySpace bid
on new media
recession of 2008, impact on
YouTube, view of
See also
Viacom
Regulation, federal.
See
Federal government
Reuters
Reuters, Thomas
Reyes, George
Rosenberg, Jonathan
Rosenblatt, David
Rosing, Wayne
Rotenberg, Marc
Rothenberg, Randall
Rubin, Andy
Salaries at Google
Samsung
Sandberg, Sheryl
background information
at Facebook
leaves Google
role at Google
Satellite radio
Scannell, Herb
Schmidt, Eric
on Apple board
background information
as CEO
and cloud computing
and CNET dispute
on content and Google
on decline of old media
on free service
goals for Google
as Google billionaire
on Google expansion
on Google as “moral force,”
on monetizing YouTube
negative views of
on old media concerns
personality of
on privacy issue
on recession and Google
role at Google
Schoendorf, Joe
Schrage, Elliot
Sculley, John
Search
solving, Page on
threats to Google
vertical searches
Search, The
(Battelle)
Search Engine Land
Search engines
Google. See Google Search
versus portals
Search Engine Strategies (SES)
Seidenberg, Ivan
Semel, Terry S.
70-20-10 strategy
Sezmi wireless box
Shelton, Johanna
Shirky, Clay
Shriram, Ram
on CEO search
as investor
on IPO
role at Google
Silverstein, Craig
on artificial intelligence
role at Google
Slaughter, Anne-Marie
Sling Media Entertainment Group
Smart phones
advertising potential of
functionality of
Smith, Adam
Smith, Megan
Smith, Quincy
background information
and CBS Interactive
Google, view of
expected to leave CBS
old media, outlook for
Smith, Tad
Social networks
ads, problems of
defined
as threat to Google
See also
specific networks
Sohn, Gigi
Sony
Sorrell, Sir Martin
Sotomayor, Ernest R.
Southworth, Lucy
Specter, Michael
Spectrum space
Stanford University
culture replicated at Google
Google, development of
Google shares owned by
Page and Brin at
Stevens, Ted
Stock options
to employees
BOOK: Googled
8.49Mb size Format: txt, pdf, ePub
ads

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