Never Get a ”Real„ Job (30 page)

Originality.
See
Creativity, value of

Orman, Suze

Ostrow, Adam

Outsourcing

as productivity enhancer

virtual workforce

Web site design

Overtime issues

“Paperless” offices

Parents.
See also
Friends/family

author’s relationship with

as business advisors

effect on child’s worldview

Good Guy Deals for

moving back in with

Partnerships

assessing candidates

downside archetypes

strategic

test questions

Paycheck deductions

Pay issues.
See
Wage issues

Permits, operating

Personal Branding
magazine

Personal issues

in partnerships

scheduling “me” time

Pew Research Center

Philanthropic activities

community-oriented

marketing via

as prospect bait

Phones, business-boosting

Physical fitness

Piggybacking

Pitching sales.
See
Selling

Plum Choice

Posterous

PowerPoint presentations

Power routine, tips for

Press releases, online

Pricing

comparisons, online

sales strategies

Productivity

boosting

and bottom line

time management

Products/services

in business plan

demos

freebies

selling benefits of

Profits

out-of-the-gate

up-selling

Projections, business.
See
Forecasting

Prospecting.
See
Leads, generating

PR Web

Publicity stunts

Public relations (PR)

Recessions

Regus, virtual offices

Reputation, company.
See under
Image

Resources, start-up

Resumes

Revenue generation

Revenue model

Rewards.
See
Incentives

Rich Dad Poor Dad
(Kiyosaki)

Risk taking, entreprenuerial

Rock-bottom planning.
See
Worst-case planning

Roth, J. D.

Rowse, Darren

Salary issues.
See
Wage issues

Sales.
See
Selling

Sample products

Save 20 program

Scalability, CPR analysis

Schawbel, Dan

Search engine optimization (SEO)

SearchLocal

Selling

cost of

as first priority

leads, generating

principles of

assessing prospects

benefits, product

competitors, knowledge of

convenience

customer cues

customer service

documentation

Good Guy Deals

introduction to

low-hanging fruit

personal touch

pitches/presentations

pricing strategy

reputation issues

unique selling propostion

up-selling

SEO.
See
Search engine optimization (SEO)

Services.
See
Products/services

Services and Assumptions Agreement

Sethi, Ramit

ShareThis

Simmons, Michael

Sizzle It!

brand image

business plan

cost savings

customer incentives

Good Guy Deals

phone number

prospecting

sales contracts

time-to-market cycle

Skype

Slim, Pamela

Small Business Association

Social conditioning, overcoming

Social media

caveats

competitor checking

data mining

marketing

for prospects

sales via

Spam

caveat against using

SEO and

Special offers

Spying, on competitors

Starbucks

Start-ups

bare-bones

business plan for

caveats

cost-effective image

don’ts

expense-cutting strategies

low-cost workforce

partnership options

preliminary tasks

“we” versus “I” approach

Statistics, business-plan

Stewardship

Stockholders

Strategic partnerships

Strategic planning

Student Success Manifesto, The
(Simmons)

StumbleUpon

SuperPages

SWOT analysis

Syndication, online

Target markets

brand-message

identifying

limiting

Taxes

Taylor, Lynn

Technical help, online

Telephone systems

10,001 Ways to Live Large on a Small Budget
(
WiseBread.com
)

Testimonials, customer.
See
Word-of-mouth

Time

as asset

managing

Timelines

in business plans

as productivity boosters

Titles, corporate

Toilet Paper Entrepreneur, The
(Michalowicz)

Toren, Adam

Travel costs, minimizing

Trust Agents
(Brogan)

Tumblr

Tutorials, product

TweetMeme

Twitter

brand image and

customer service

for data mining

following author on

marketing via

mentoring via

product demonstrations via

for prospects

Unemployment

Unique selling proposition

Up-selling

Upstarts!
(Fenn)

URLs, choosing

USA TODAY

Usernames

Vacation-related issues

Vaynerchuk, Gary

Vendors

Venture capital

Vimeo

Virgin Group

Visibility Online

Wage issues

Walk-away point

Wall, Aaron

Warner, Andrew

Waste, reducing