Purple Cow (26 page)
Tiffany
Time
Toyota
Trailer Trash
Travelers Insurance
United Airlines
United States Postal Service
Vanguard
Vicks
Vidal Sassoon
Volvo
VW
Wal-Mart
Wall
StreetJournal
StreetJournal
Wendy’s
Wheaties
Wisk
Wrigley’s
Xerox
Yahoo!
Yamaha
Zara
Zespri
Zest
What Would Orwell Say?
A few clip-’n’-save slogans for you:
About the Author
Seth Godin is a professional speaker, a writer, and an agent of change. He’s the author of ten worldwide best-sellers, all of which you can find at
www.sethgodin.com
. His bestselling books include
Permission Marketing, The Dip,
and
Tribes.
Back in the boom times, Godin founded Yoyoydne, the company that invented ethical direct mail online, then sold it to Yahoo. In 2005 he founded
Squidoo.com
, a free site that raises money for charity while hosting personal pages about just about anything.
www.sethgodin.com
. His bestselling books include
Permission Marketing, The Dip,
and
Tribes.
Back in the boom times, Godin founded Yoyoydne, the company that invented ethical direct mail online, then sold it to Yahoo. In 2005 he founded
Squidoo.com
, a free site that raises money for charity while hosting personal pages about just about anything.
You can reach him by e-mail at [email protected]. He doesn’t do consulting, but he does read all his mail. Or, to see what’s new, visit
www.squidoo.com/seth
www.squidoo.com/seth
More Information
This book was designed by Red Maxwell and copyedited by Catherine E. Oliver. Special thanks to the Lark brain trust: Karen Watts, Lisa DiMona, and Robin Dellabough. And to Julie Anixter, too. Helene & Alex (and Mo!) Godin, Chris Meyer, Alan Webber, Bill Taylor, and Lynn Gordon were kind enough to read the manuscript in the early stages. Michael Cader helped brainstorm our remarkable distribution strategy. Thanks! (You can read the history of this book by Googling “Seth Godin Purple Cow milk carton.”)
The only reason you’re holding the hardcover edition of
PurpleCow
in your hands is the hard work of Adrian Zackheim, Stephanie Land, and Will Weisser at Portfolio. Thanks, guys! Special thanks to Megan Casey, Allison McLean, and Courtney Young.
PurpleCow
in your hands is the hard work of Adrian Zackheim, Stephanie Land, and Will Weisser at Portfolio. Thanks, guys! Special thanks to Megan Casey, Allison McLean, and Courtney Young.
As always, before this book was a book, it was a riff on my blog, and readers of my blog read it first. You can subscribe to my free blog by visiting
www.sethgodin.com
. Just click on my head.
www.sethgodin.com
. Just click on my head.
Also from the Bestselling Author of
Purple Cow...
Purple Cow...
This book is part of a series that fits together. If you visit
www.squidoo.com/seth
you can see the whole thing, but here are a few highlights:
www.squidoo.com/seth
you can see the whole thing, but here are a few highlights:
The Big Moo
is an anthology written by thirty-three big thinkers on the ideas in
Purple Cow.Free Prize Inside!
is the sequel to
Purple Cow.
If you liked this, you’ll like that.All Marketers Are Liars
is about telling stories, stories that spread and stick.Meatball Sundae
is about the mismatch between most marketing and the Internet.The Dip
is about being the best in the world and about quitting the things where you’re stuck so you can spend time to get really good at the others.Tribes
is about using leadership as a marketing tactic, the only one that really works.
I WANT TO SHARE THE NEWS on how a company called bzzagent worked behind the scenes to promote this book, but that wouldn’t be timely enough. Instead, visit
www.apurplecow.com/bzz
for the details.
www.apurplecow.com/bzz
for the details.
1
Except, of course, when being boring is, in and of itself, remarkable.
2
Alas, Purple Cow disease is not contagious.
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