Swallow This (30 page)

Carageenan ‘is now regarded in food industry circles as an “ideally not” [to be included] additive’:
Food Manufacture
, ‘Clean Dream’, 30 September 2013

‘Explains the sales pitch for one such product’: Westhove flours/Farigel; Limagrain.

Co-texturisers: Ingredion Indulge 2740, http://www.foodinnovation.com/foodinnovation/en-gb/Ingredients/CleanLabel/Pages/novation.aspx

‘They bring out the more subtle differences in texture’: N-Dulge, http://www.foodinnovation.com/Downloads/Company/NDULGE_brochure.pdf

Fermentation preservatives: National Marketing Institute, USA, quoted in Purac Verdad advert,
Food Product Design
magazine

Phosphate replacers: Ezimoist, Ulrick & Short, http://www.ulrickandshort.com/ezimoist.html

Rosemary extract: EFSA; Use of rosemary extracts as a food additive, http://www.efsa.europa.eu/en/efsajournal/doc/721.pdf

‘Kinetic study of pilot-scale supercritical carbon dioxide extraction of rosemary (
Rosmarinus officinalis
) leaves’, Mónica R. García-Risco, Elvis J. Hernández, Gonzalo Vicente, Tiziana Fornari*, Francisco J. Señoráns and Guillermo Reglero, Universidad Autónoma de Madrid, 28049 Cantoblanco, Madrid, Spain.

Carrot extract: FLAVEX Naturextrakte GmbH

Carrot extract hues, such as ‘warm orange’ or ‘shining yellow’: Doehler, Crystal Clear colours

Extracts with additives in the mix: Univar, Colours for food brochure, http://www.univarcolour.com/downloads/Univar%20Colours%20for%20Food%20Brochure.pdf

Micronised powders as colourings: A+S Biotec Nature in new dimensions, http://www.as-biotec.com/uploads/media/Lebensmittel_brosch_0413_en3_net.pdf

Burnt sugars: Aromsa, burnt caramelised sugars

‘As one supplier [of caramelised sugar syrup] explains’: Sethness CS5 Caramelised Sugar Syrup

Rice extract and concentrate: Ribus, http://ribus.com/company-history-our-story

‘The cost saving is immediate’: Ribus natural functional ingredients brochure

Yeast extracts: DSM Maxavor All Natural, http://www.dsm.com/markets/foodandbeverages/en_US/markets-home/market-savory-lp/market-savory-simplified-labels.html http://www.dsm-apps.com/savorytool_eu/index.html

Label-friendly solutions: Corbion, Purac, http://www.purac.com/EN/Food/Brands/Verdad.aspx

‘Ingredients that give the impression’: Dr Jan van Loo of Beneo Group in
Ingredients Insight
, ‘Natural selection: clean label and natural ingredients’, 1 November 2013, http://www.ingredients-insight.com/features/featurehealthy-trends-clean-label-and-natural-ingredients/

Chapter 4

Food Ingredients Europe: Who visits? http://www.foodingredientsglobal.com/europe/exhibit/who-visits

Glucono-Delta-Lactone: Roquette, Effective acidification in white cheese leaflet

Potato protein isolate: Solanic free from solutions brochure

DKSH: DKSH Performance Materials brochure

Omya: Omya Product Portfolio brochure

Helm AG: Helm AG Competence in human nutrition

Butter Buds®: Making the most of Mother Nature brochure

All in All: company leaflet

Goat flavour cheese powder: Dairygold, cheese and dairy flavours leaflet

Caramelised onion extract: DDW, caramelised fruits and vegetables

R2 Group: product brochure

Anti-foaming agents: Wacker; Silfoam/Silfar brochure

Microlys: Culinar brochure

Pulpiz™: http://www.tateandlyle.presscentre.com/Press-releases/Pulp-Performance-Tate-Lyle-Launches-PULPIZ-Pulp-Extender-Delivers-Key-Replacement-Advantages-in-43f.aspx

Oil-dispersible technology: DDW brochure, https://youtube.googleapis.com/v/5rxTYO_78vc%26hl=en_US%26start= 36%26end=55

Carfosel®: Prayon, Phosphates on a plate brochure

Dairy essence: Flaverco, Cream and milk essence brochure

Scelta Mushrooms®: http://www.sceltamushrooms.com/salt-reduction#sthash.b2jDFt9b.dpuf

Dohler red brilliance: Dohler brochure, The shining spectrum of new red tones from a 100% natural source, http://www.doehler.com/en/landingpages/colours.html

Hydro-Fi™: Fiberstar, Hydro-Fi™ information leaflet

SuperStab™: Nexira product information leaflet

Bionis®: Biorigin brochure: Art in natural ingredients

Culinar Keep: Culinar brochure

Meatshure®: Balchem encapsulates brochure

Cavamax®: Wacker Life Science – Food brochure

Volactose: Volac brochure, Volactose whey permeate

NatureSeal: Agricoat, NatureSeal brochure

Chapter 5

‘By the chain’s own admission’: Jason Danciger, Head of Hospitality & Counters, M&S Bakery, Deli, Cafe & Eateries – Jason Danciger, www.fdin.org.uk/…/Global%20Food%20…/M&S%20Bakery,%20Deli,%…

‘The point of all this effort is to ‘create theatre’ in the food hall’:
ibid

‘Profitability has tripled’:
ibid

‘I then asked the M&S press centre’: email to author from Laura Watt, 9 October 2013

‘Real Bread Campaign … described such in-store bakeries as “tanning salons”’: http://www.dailymail.co.uk/news/article-1261107/Supermarket-bakeries-just-loaf-tanning-salons.html

Real Bread Campaign: ‘Great British Fake-Off’: http://www.youtube.com/watch?v=-5xsR0mUdM8

‘The latter additive is derived’: EFSA opinion on reevaluation of mixed carotenes (E 160a (i)) and beta-carotene (E 160a (ii)) as a food additive, http://www.efsa.europa.eu/en/efsajournal/pub/2593.htm

‘From wheat to eat’: Greggs customer leaflet, picked up in store 8 October 2013

‘Man snacks’: Emine Saner,
Guardian
, 11 August 2010

I received this response from the senior manager handling the Greggs account: email from Paul Hadfield, Havas PR UK, 31 October 2013

Chapter 6

‘Sugar … is the new tobacco’:
Daily Mail
, 9 January 2014, http://www.dailymail.co.uk/health/article-2536180/Sugar-new-tobacco-Health-chiefs-tell-food-giants-slash-levels-third.html

The Good Hearted Glasgow Diet Sheet: author copy, acquired 14 April 2014

Pure, White, and Deadly: How Sugar Is Killing Us and What We Can Do to Stop It
, John Yudkin, 1972

Coca-Cola sponsorship of 2012 Olympic Games: http://www.coca-cola.co.uk/faq/olympic-games/why-does-coca-cola-sponsor-the-olympic-games.html

A.G. Barr sponsorship of 2014 Commonwealth Games: ‘AG Barr launches £12m marketing campaign in run-up to Glasgow 2014 Commonwealth Games’,
Talking Retail
, 16 January 2014, http://www.talkingretail.com/products-news/soft-drinks/ag-barr-launches-12m-marketing-campaign-in-run-up-to-glasgow-2014-commonwealth-games/

‘Glasgow is the city with the lowest life expectancy in the UK’: Games host Glasgow shown to have worst life expectancy in UK,
Guardian
, 16 April 2014 http://www.theguardian.com/uk-news/2014/apr/16/games-host-glasgow-worst-life-expectancy-uk

‘(Scotland) … has the worst health record in Europe’: Scottish mortality rate ‘among highest in Western Europe’, BBC News, 20 November 2012, http://www.bbc.co.uk/news/uk-scotland-20402129

‘[The sugar lobby] effectively silenced critics’: How Big Sugar muzzles journalists [author blog], http://www.joannablythmanwriting.com/Joanna_Blythman_Writing/Blog/Entries/2012/3/5_How_Big_Sugar_muzzles_journalists.html, http://www.theguardian.com/society/2013/mar/20/sugar-deadly-obesity-epidemic

‘In the words of one
British Medical Journal
editorial’: How science is going sour on sugar,
BMJ
2013; 346: f307, http://dx.doi.org/10.1136/bmj.f307 http://www.bmj.com/content/346/bmj.f307?etoc

Fat Chance
, Dr Robert Lustig, London: Fourth Estate, 2014

Nature
article: ‘Public health: The toxic truth about sugar’, Robert H. Lustig, Laura A. Schmidt, Claire D. Brindis, Nature 482, 27–29 (02 February 2012) doi:10.1038/482027a

WHO draft guidance on sugar: WHO: Daily sugar intake ‘should be halved’, BBC News, 5 March 2014, http://www.bbc.co.uk/news/health-26449497

‘Major refiner, AB Sugar, complained loudly’: Misleading to single out sugar as lead cause of obesity, says AB sugar,
Food Navigator
, 10 February 2014, http://www.foodnavigator.com/Market-Trends/Misleading-to-single-out-sugar-as-a-lead-cause-of-obesity-says-AB-Sugar

CAOBISCO response to WHO draft guidance: CAOBISCO pleads for further scientific substantiation, 7 April 2014, http://caobisco.eu//files/17/68/53/f176853/public/images/actualite/caobisco-07042014150238-CAOBISCO-response-WHO-consultation.pdf

‘The founder of one baby food company wrote passionately …’: Paul Lindley of Ella’s Kitchen: Sugar witch hunt is simplistic and infantile,
The Grocer
, 14 March 2014, http://m.thegrocer.co.uk/opinion/letters/sugar-witchhunt-is-simplistic-and-infantile/355424.article

Terry Jones, the director of the Food and Drink Federation: There’s too much alarm over sugar and sweeteners,
The Grocer
, 12 April 2014

Waitrose and sugar reduction: Fruit juice the target in Waitrose war on sugar,
The Grocer
, 5 April 2014

‘A 100 gram, one-person can of cola contains up to nine teaspoons of sugar’: White Paper Proposed Sugar Tax, Leatherhead Food Research, January 2014, http://www.leatherheadfood.com/whitepapers

‘Around ten teaspoons of sugar in a meal for one’: Shocking levels of sugar in UK ready meals, says
Which?
, Food and Drink Europe, 26 May 2014, http://www.foodanddrinkeurope.com/Products-Marketing/Shocking-levels-of-sugar-in-UK-ready-meals-says-Which/?utm_source=newsletter_weekly&utm_medium=email&utm_campaign=Newsletter%2BWeekly&c=lQa1YdAlY07B9CCCAN2OIAz5y8LM7FUh

‘Sugar provides bulk, textural elements, browning, caramelisation and other necessary functional elements’: Navigating the Landscape of Sweetener Formulations, Food Tech Toolbox, February 2014, http://toolbox.foodproductdesign.com/reports/2014/02/sweetener-formulations.aspx

‘Some scientists argue that its effect [fructose] is even worse’: ‘Controversy: Is high fructose corn syrup worse than sugar?’,
Family Doctor Magazine
, January 2009, http://www.familydoctormag.com/nutrition/1283-hfcs-the-controversy.html

HFCS is cheaper than sugar: Sugar vs. corn syrup: Sweeteners at center of bitter food fight, Fox News, 6 September 2012, http://www.foxnews.com/health/2012/09/06/sugar-vs-corn-syrup-sweeteners-at-center-bitter-food-fight/

‘Consumption of this sweetener [HFCS] has been linked to gout, hypertension, fatty liver disease, type 2 diabetes, and obesity’: ‘Fructose-containing sugars, blood pressure, and cardiometabolic risk: a critical review’,
NCBI Curr Hypertens Rep.
2013 Aug;15(4):281–97, doi: 10.1007/s11906-013-0364-1, http://www.ncbi.nlm.nih.gov/pubmed/23793849

‘This [bad] publicity has led to a subsequent set of misperceptions’: ‘Worried about HFCS? The “problems” have more bark than bite’,
Corn Refiners Report
, 20 June 2011, https://vts.inxpo.com/scripts/Server.nxp?LASCmd=L:0&AI=1&ShowKey=5199&LoginType=0&InitialDisplay=1&ClientBrowser=0&DisplayItem=NULL&LangLocaleID=0

‘The US Food and Drug Administration rejected the name change’: Response to Petition from Corn Refiners Association to Authorize ‘Corn Sugar’ as an Alternate Common or Usual Name for High Fructose Corn Syrup, http://www.fda.gov/aboutFDA/CentersOffices/OfficeofFoods/CFSAN/CFSANFOIAElectronicReadingRoom/ucm305226.htm

‘Evaporated cane juice’: Draft Guidance for Industry on Ingredients Declared as Evaporated Cane Juice; Reopening of Comment Period; Request for Comments, Data, and Information; Federal Register Notice, 5 March 2014, https://www.federalregister.gov/articles/2014/03/05/2014-04802/draft-guidance-for-industry-on-ingredients-declared-as-evaporated-cane-juice-reopening-of-comment

‘One such case, against leading yogurt manufacturer Chobani’: ‘Chobani (finally) prevails in evaporated cane juice lawsuit, but other firms still being targeted’,
Food Navigator
, 27 February 2014, http://www.foodnavigator-usa.com/Regulation/Chobani-finally-prevails-in-evaporated-cane-juice-lawsuit-but-other-firms-still-being-targeted

Sweetness levels of artificial sweeteners: ‘Navigating the Landscape of Sweetener Formulations’,
Food Tech Toolbox
, February 2014, http://toolbox.foodproductdesign.com/reports/2014/02/sweetener-formulations.aspx

Advantame: New sweetener Advantame approved for use in EU, Food Manufacture, 4 June 2014, http://www.foodmanufacture.co.uk/Ingredients/New-sweetener-approved-for-use-Europe