The Mobile MBA: 112 Skills to Take You Further, Faster (Richard Stout's Library) (29 page)

consensus
5

consistency
164

in advertising
23

quality and
87

consultants
31
,
32
,
43
,
91
–
2

contracts
93

contradiction
121

control
96
–
7
,
174

of emotions
124
,
142
,
147
–
9

management level and
177

pressure and
146

reorganization and
89

and stress
146
,
147

coping
148
–
9

copying
13

core competence
3
,
14

corporate entertaining
138
–
40

corporations
see
businesses

cosmetics
21
,
33

cost plus pricing
24
,
27

costs
56
–
8

accruals accounting and
55
–
6

of change
83

controlling/cutting
58
–
61
,
67
–
8

expectations and
59

marketing and
20
–
1

courses
70
–
2
see also
training

crises
98
,
134
–
5

change and
73
,
83
see also
adversity

criticism
105
,
111
–
13
,
165

culture, organizational
75
–
7

customers

advertising and
21
,
22

complaints
14

decision making
29
,
32
–
3
,
34

doing work
59

marketers pretending to be
28
–
9
,
31

marketing and
20

pricing and
28

reengineering and
90

segmentation
25
–
6

as source of information
31

strategy and
4
,
5
,
7
,
8
,
13
–
15

views and statements
29

customization, quality and
87
,
88

CVs
179
–
81
see also
recruitment

‘Ds’ of time management
145

debt
41
–
2

decision making
131
–
4

meetings and
136
–
7

rationality and
29
,
33
,
131
,
134

sales technique and
34
see also
choice

decisiveness
98

delegation
101
–
2
,
105
,
144

Dell
8
,
90
–
1

Dell, Michael
90
–
1

denial
134
,
146

diet
182

differentiation
15
,
28
,
29

disagreements
117
,
122
–
6
,
175

discounting
28

discretion
149
,
165
see also
privacy

disloyalty
see
loyalty

dismissal
see
firing

Disney
9

dreams, decision making and
32
–
3

dress
166
–
7

Dyson
7
,
8
,
9

‘Es’ of presenting
158
–
9

easyJet
13

economics, strategy and
5
,
7
,
8

effectiveness
143
–
4

efficiency
143
,
145
–
6

elevator test
7

email
149
,
163
,
165

emotions

facts and
133
,
134

managing
124
,
142
,
147
–
9
see also
EQ

employees

as source of information
31

of start-ups
18

employment law
92

endorsement
133

entertaining
138
–
40

entrepreneurship
16
–
18
,
151

EQ (Emotional Quotient)
128
,
170

equity and debt
41
–
2

ethics
79
–
80
see also
trust

etiquette
166

exceptional items in accounts
44
,
61

expectations
59
,
97
,
105
–
6

compensation and
74
–
5
see also
assumptions

expenses and investment
44

extras and pricing
27

Exxon
9

Facebook
7
,
8
,
165

facilities management
6

facts, emotions and
133
,
134

failure
2

learning from
34

as source of ideas
14

fairness
9
,
177

FCMG
7

fear
82
,
98
,
104

feedback
110

feelings
see
emotions

fighting
125
–
6
see also
disagreements

financial accounting
see
accounts

financial models
42
–
3

financing
18
,
41
–
2

firing
67
,
68
,
69
,
77
,
178
–
9
see also
redundancies

firms
see
businesses

five forces analysis
2

fixed costs
56
–
8

flattery
172

flexibility
146

focus
10
,
55

reorganization and
88
–
9

focus groups
29

Ford
21

formulas
2
–
3

Formule 1
8

framing
133
see also
language

funding
see
financing

game playing
53
see also
political skills

gatekeepers
129

getting up
147
–
8

GM
21

go to market strategy
16

goals
99
–
101
,
144
,
155
,
183
see also
vision

Goldman Sachs
9

golf
138

Google
8
,
9

graphology
69

greed
104

guard
165

Hamel, Gary
3

happiness as revenge
124
,
149

help

imposition and
109
see also
support

honesty
99
,
105
see also
trust

hopes and dreams, decision making and
32
–
3

HR
66
–
70
,
73
–
5

ideas

and business start-ups
16
–
17

sources of
13
–
14

idleness
104
,
142

image
166
–
7
,
177
,
181

advertising and
21
,
23
see also
standing out

imagination
124

impaired assets
44

impressions
see
image

incentives
77
see also
compensation
and
motivation

incrementalism
2
,
6

incumbents and new entrants
7
–
8

indiscretion
165

individual survival
63
–
4

industry sources of information
31

influencing
129
–
30
,
133
–
4
,
136
–
7
,
155
–
6

information, sources of
30
–
2

innovation
13
–
14

insight, consensus and
5

intelligence
175
see also
IQ

intent, strategic
3
,
14

introductory pricing
27

investment assessment
45
–
9

investment and expenses
44

IPM
16
–
18

IQ (Intelligence Quotient)
128
,
170

jumble, price
28

Kahneman, Daniel
133

kaizen
59
,
60
,
88

Kaplan, Robert S.
54

Kim, W. Chan
3
,
15

Kotler, Philip
20

ladder, pricing
27
,
28

language
133
,
156
,
167
–
8
,
180
–
1

advertising and
21

concerning priorities
70

strategy and
6
,
14
–
16

law
92
–
3

laziness
104
,
142

leadership
96

learning
173
–
4

necessities for
182
–
3
see also
career progression

learning

methods
173
–
4
see also
training

legal issues
92
–
3

leverage
41
–
2
,
57
–
8

liking, respect and
105
,
106

listening
105
,
106
,
121
,
122
,
156
,
157
–
8

in selling
34
,
35

loyalty/disloyalty
66
,
172
,
176
,
178
–
9

lying
29

M&A
12
–
13
,
57

McDonald’s
9

McKinsey
9

management

levels, and control
177

of projects
85
–
6

manipulation

financial
44
–
5
,
53
,
61
–
3

language and
167
–
8

marginal costs and revenues
57
–
8

market research
26
,
28
–
33

market segmentation
25
–
6
,
29

marketing
20
–
4

markets

budgets and
51

strategy and
5

Maslow, Abraham, hierarchy of needs
103
–
4

math
see
numbers

MBA

complementing
ix
–
x

free training and
70
–
1

limitations
82
,
96
,
113

value
ix

MBA graduates, managing
113
–
14

MBTI
118
–
19

MBWA
105

media strategy
22
,
23

meetings
135
–
7

and decisions
136
–
7

timing
146

memorability
144
,
157
,
171
see also
standing out

mergers
12
–
13
,
57

method changes
58
–
60

Microsoft
8
,
9

Miller, Merton
41

mindset, organization culture and
76

mirroring
157

mobility
ix
–
x

modeling
76
,
77
,
98
,
149

Modigliani, Franco
41

motivation
75
,
96
,
98
,
103
–
6

Myers Briggs Type Indicators
118
–
19

needs, hierarchy of
103
–
4

negative/positive attitudes
see at
positive

negotiating
49
–
50
,
121
–
2

net present value (NPV)
48

networks
128
–
30
,
137
–
40
,
171
see also
sponsors

new entrants
7
–
8
see also
start-ups

Nike
9

NLP
133

Norton, David P.
54