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338 For Rockefeller
Face the Nation
appearance, see NYT, April 9, 1964.
338 For the Rockefeller brothers report quote, see Cary Reich,
The Life of Nelson A. Rockefeller: Worlds to Conquer, 1908-1958
(New York: Doubleday, 1996), 657. For later NAR confirmation, see Chesly Manly, “Anti-Red Federation Urged by Rockefeller,” CT, October 4, 1961. For Teller endorsement, see NYT, January 7, 1964.
338 “
Responsible Republicanism rejects this irresponsible approach”
: See, for example, May 20, 1964, speech in Stockton, in NYHT, May 22, 1964. For BOMFOG, see Rowland Evans and Robert Novak, SEP, May 30, 1964.
339 For Spencer-Roberts drumming up crowds, see
Time,
June 12, 1964. For appeal to blacks, see NAR to Fresno Elks, March 13, 1964, RAC, Box 11/940. For Berkeley, see
San Francisco Examiner,
March 13, 1964.
339 For attempt to break story of Goldwater's psychological episodes, I rely on Molitor interview. Peggy Goldwater interview is in Alvin Toffler, “The Woman Behind Barry Goldwater,”
Good Housekeeping,
May 1964. See
Time,
June 12, 1964, for Drew Pearson.
339 For Goldwater paraphernalia generally, see Summer 1982 special issue of
The Keynoter
, “A Choice, Not an Echo: The 1964 Campaign of Barry Goldwater.” For “Arriba con Barry,” see Kitchel to Woodruff, April 13, 1964, AHF, Box 13/42. For trading stamps, see March 19, 1964, Walton to Kitchel, FCW, Box 8/Rus Walton. For “Folk Songs to Bug the Liberals,” see
New Guard,
March 1964. Goldwater fan is from AC.
340 For a description of the California rallies, see WSJ, May 27, 1964, 18; and Schuparra,
Triumph of the Right,
91. Nearly every California appearance is transcribed from start to finish in RAC, Box 10. For end of scheduled press conferences, see Kessel,
Goldwater Coalition,
68; and Lee Edwards,
Goldwater: The Man Who Made a Revolution
(Washington, D.C.: Regnery, 1995), 218.
340 For finance committee, see Carl Greenberg, LAT, February 11, 1964. For statement of fund-raising rules, and how they were finessed, including The Face
of Arizona
, see Herberger to Kovac, April 9, 1964, FCW, Box 8/G. R. Herberger. For small donations, see Saltz to White, July 6, 1965, Box 18/IX-The Draft Begins; and F. Clifton White with William Gill,
Suite 3505: The Story of the Draft Goldwater Movement
(New Rochelle, N.Y.: Arlington House, 1967), 16, 192.
341 For Goldwater speech quotes, see transcripts, RAC, Box 10. For “Swiss cheese” quote, see March 25, 1964, to Detroit Economic Club, AHF, W1/3. For BMG's use of Shank letters, see May 11, 1964, to Omaha Civic Auditorium, RAC, Box 11/887, and AHF, Box 1/10. For “Yo-Yo” McNamara, see, for example, May 16, 1964, in Catalina Island, AHF, Box 1/8.
341 For Goldwater's awareness that LBJ was lying, see Karl Hess,
Mostly on the Edge: An Autobiography
(Amherst, N.Y.: Prometheus, 1999), 184; he had Hess compare the number of combat decorations against Administration claims that Americans were only in “noncombatant” roles.
341
“The essence of freedom”: Time,
September 25, 1964. For Prop 14 generally: ibid. and Pierre Salinger,
With Kennedy
(Garden City, N.Y.: Doubleday, 1966), 391-92; Eric Foner,
The Story of American Freedom
(New York: Norton, 1998), 314; Margolis,
Last Innocent
Year, 117;
Californians Should Have Freedom of
Choice, pamphlet of Committee for Yes on Proposition #14 to Abolish Rumford Forced Housing Act, Radical Right Collection, Box 4, HI; and author interview with Noel Black. For proposition language, see NR, September 22, 1964. For signature collection, see LAT, February 25, 1964.
342 For billboards, see
Time,
September 25, 1964. For LAT endorsement, see February 2, 1964. For role of racial covenants, and ethnic discrimination in FHA underwriting guidelines in postwar suburbia, see George Lipsitz, “The Possessive Investment in Whiteness,”
American Quarterly
(September 1995). For 58 percent figure, see
The Reporter,
July 2, 1964. For Goldwater's public agnosticism on Prop 14, see
Time,
September 25, 1964.
342 For Cambridge, Maryland, race riot, see Dan T. Carter,
The Politics of Rage: George Wallace, the Origins of the New Conservatism, and the Transformation of American Politics
(Baton Rouge: Louisiana State University Press, 1995), 213-14. For Dirksen meeting, see Margolis,
Last Innocent
Year, 208-9.
“You cannot pass a law”:
May 12, 1964, to Madison Square Garden, RAC, Box 11/888, and AHF, Box 1/11. Applause is noted in
Newsweek,
May 25, 1964.
342 For Goldwater MSG rally, see ML, Box 91, and Box 88/National Goldwater Rally. For “put the accent” quote, see
Newsweek,
May 25, 1964.
343 For “Looselippmann” quip, see John Gregory Dunne, “Marvin in Manialand,” in
Quintana and Friends
(New York: Dutton, 1979). For give-and-take in polls, see White,
Making of the President 1964
, 151.
Senator Goldwater Speaks Out on the Issues:
AC. For pamphlet release date, see transcript of
ABC Reports,
May 14, 1964, RAC, Box 11/893.
“The next logical step”:
transcript of May 15, 1964, radio call-in show, RAC, Box 11/894. Council on Foreign Relations quote: ibid.
“I hope I'm as wrong as I could be”: ABC Reports,
May 14, 1964.
343
“The senator is too busy”
: “Far Right and Far Left,” NYP, April 15, 1964.
343 For NAR's Oregon bounce, see White,
Making of the President 1964
,
151.
343 For “H-Bomb button” brochure, see James M. Perry,
A Report in Depth on Barry Goldwater: The Story of the 1964 Republican Presidential Nominee
(Silver Spring, Md.: National Observer, 1964), 102-3; and Kessel,
Goldwater Coali
tion, 85.
344 For reaction to brochure, see May 26, 1964, Goldwater press release, RAC, Box 11/908; White with Gill,
Suite 3505
, 341; and George D. Wolf,
William Warren Scranton: Pennsylvania Statesman
(State College: Penn State Press, 1981), 104.
For
Lodge organization's failed efforts for Rockefeller, see Kessel,
Goldwater Coalition,
83, 85.
“I personally believe that Goldwater”:
see Goldwater speech, May 16, 1964, in Santa Rosa, RAC, Box 11/896, and AHF, Box 1/20.
344 For Beckwith and Mississippi, see Taylor Branch,
Pillar of Fire: America in the King Years, 1963-1965
(New York: Simon and Schuster, 1998), 321-33. For Wallace results in Maryland, see Carter,
Politics
of Rage, 215.
344 For threats to Rockefeller, see Anderson and Lee, “1964 Election in California.”
“This is the kind of extremist tactics”:
Perry,
Report in Depth. Billboards that were mysteriously chainsawed
: author interview with Noel Black. For agents provocateurs, see CT, June 4, 1964. For “Rodeo of Rodeos” parade,
see Phoenix Republic,
March 13, 1964, clip in SHBGS.
345 For Rockefeller California advertising, see Bill Roberts, “General Outline,” RAC, Box 11/935; also RAC, Box 11/937. The 1,200 phone solicitors are mentioned in White,
Making of the President
1964, 153. White's sabotage: author interview with Jameson Campaigne Jr. For subcontracting publicists and black college list, see Perry,
Report in Depth,
99. For “truth squad” and Goldwater quote, see Scrapbook 298, MCSL, 18. For expense-account lunches, see, for example, Danzig expense voucher, RAC, Box 11/933. For eighteen-stop schedule, see
Time,
May 29, 1964. For Colorado River charges, see May 20, 1964, speech in Stockton, LAT, May 21, 1964.
345 For Burch inspection tour, see Richard Kleindienst, Justice:
The Memoirs of an
Attorney General (Ottawa, III.: Jameson Books, 1985), 35; Harper to Baus, April 23, 1964, FCW, Box 8/Baus and Ross; and Shadegg,
What Happened,
117, 119, 121. For businessmen's fears, see
Time,
June 12, 1964. For Knowland's travels and predictions, see “Victory for Goldwater in California Forecast,” LAT, January 20, 1964; and Montgomery and Johnson,
One Step from the White House,
271.
345 For Knowland's firing, see Kleindienst,
Justice,
35.
346 The Garbo operation is described in Edwards,
Goldwater,
219-20; Shadegg,
What Happened,
116, 121-26; and author interviews with Lee Edwards, Ron Crawford, and Charles Lichenstein.
346 Goldwater California pamphlet is in AC. Clip of “meandering stream” joke in A&E Television Network,
Nelson Rockefeller: Passionate Millionaire
(1997, cat. no. AAE-17506). For transcript of “upside-down” ad, see RAC, Box 11/910. For men on the street, see Kessel,
Goldwater Coalition,
87; transcript in RAC, Box 11/910; and Lichenstein interview.
346 For “school chums” letter, see Goldberg,
Barry Goldwater,
191; and White with Gill,
Suite
3505, 346. For finance office calls, see Perry,
Report in Depth,
105.
346 For McNamara visit, see William J. Miller,
Henry Cabot Lodge: A Biography
(New York: Heineman, 1967), 357.
347 For May 24, 1964,
Issues and Answers
quote, see transcript in RAC, Box 11/904.
347 For earlier Goldwater comment that nuclear weapons should be used in Vietnam, see David Susskind's
Open End
TV show, October 20, 1963, transcript in RAC, Box 10/770.
347 For nuclear headlines, see Goldberg, Barry
Goldwater,
191; and Karl Hess,
In a Cause That Will Triumph: The Goldwater Campaign and the Future of Conservatism
(New York: Doubleday, 1967), 124. RFK's quip is in Rita Lang Kleinfelder,
When We Were Young: A Baby-Boomer Yearbook
(New York: Prentice Hall, 1993), 363.
“Goldwater wasn't asked”
: “Goldwater's Plan for A-Weapons in Viet, Maybe,” NYHT, May 25, 1964. For the Eisenhower article, see White with Gill,
Suite
3505, 242; and “On the Republicans' Choice: A Personal Statement by Eisenhower,” NYHT, May 25, 1964. For “shoe” quote, see
Newsweek,
June 8, 1964.
348
The New York Times said Eisenhower's words:
NYT, May 27, 1964. Lubell quotes in
Chicago Daily News,
June 1, 1964. The Hoover phone call is in Goldberg,
Barry Goldwater,
192.
348 For Honolulu meeting, see Robert S. McNamara with Brian VanDeMark,
In Retrospect: The Tragedy and Lessons of Vietnam
(New York: Vintage, 1995), 212; and H. R. McMaster,
Dereliction of Duty: Lyndon Johnson, Robert McNamara, the Joint Chiefs of Staff, and the Lies that Led to Vietnam
(New York: HarperCollins, 1997),99.
348 The conversation with Russell is in Michael Beschloss, ed.,
Taking Charge: The Johnson White House Tapes, 1963-1964
(New York: Simon and Schuster, 1997), 363-70; with Bundy, in Beschloss, 370-73.
348
“You've got to warn the senator”:
Harold Faber, ed.,
The Road to the White
House:
The Story of the 1964 Election by the Staff of the New York Times
(New York: McGraw-Hill, 1965), 39.
349 For the story of
A Choice Not an Echo,
I rely on Carol Felsenthal,
Sweetheart
of
the Silent Majority: The Biography of Phyllis Schlafly
(New York: Doubleday, 1981), 176-77; Peter Carol,
Famous in America: The Passion to Succeed: Jane
Fonda,
George Wallace, Phyllis Schlafly, John Glenn
(New York: Dutton, 1995); and author interview with Phyllis Schlafly.
350 Reagan's Goldwater broadcast transcript is in RAC, Box 11/914.
“And good evening to all you irresponsible Republicans”
: Faber, ed.,
The Road to the White
House, 39. For San Francisco fund-raiser, see Walton to Knowland, April 16, 1964, FCW, Box 8/Rus Walton.
350 Steve Allen transcript is in RAC, Box 11/913. For “Let Freedom Ring,” see GRR, September 1, 1964.
351 For 49 to 40 percent poll, see White,
Making of the President 1964
, 151.
“I have a show opening”:
Edwards,
Goldwater,
225.
351 For cancellation of Loyola appearance: Shadegg,
What Happened,
125; and Lee Edwards interview. For Protestant ministers, see Goldberg,
Barry Goldwater,
193. Rockefeller, the ministers proclaimed, had “struck a serious blow against the Christian concept of marriage.”
351 For Rockefeller cutting back advertising, see Edwards,
Goldwater,
28. For
The Extremist,
see production script, RAC, Box 11/944. For cancellation, see GRR, June 29, 1964. For $1 million in last week, see Time, May 29, 1964. For Goldwater's reluctance to go negative, see CT, June 4, 1964, and May 23, 1964, Goldwater statement in FSA, Box 4. “
I would think a long time”:
May 29, 1964, in Inglewood, RAC, Box 11/908. For statement on “destructive charges,” see Anderson and Lee, “1964 Election in California.”
352 For Goldwater's Riverside appearance, see White,
Making
of the President
1964, 154-55; and (for MacNeil story) author interview with anonymous source.
352 For Knott's Berry Farm, see McGirr, “Suburban Warriors,” 167; GRR, June 12, 1964: speech transcript in RAC, Box 11/920. For John Wayne and Ronald Reagan story, see Howard K. Smith,
Events Leading Up to My Death: The Life of a Twentieth-Century Reporter
(New York: St. Martin's Press, 1996), 309-10.
353 Goldwater retreating to play with ham radio: AR, July 16, 1964. For Goldwater canvass, see Kessel,
Goldwater Coalition,
87;
Time,
June 12, 1964; and White with Gill,
Suite
3505, 338.
353 For Hannah Nixon, see White with Gill, 326; and Rowland Evans and Robert Novak, “The Unmaking of a President,”
Esquire,
November 1964.

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