In the late eighth century BC the Tyrians set up a colony at Gades (modern Cadiz), just beyond the Pillars of Hercules on the south-western coast of Spain, as the main transport hub for the trade. It would later be claimed that they had set out to found a settlement in the region under the orders of an oracle. However, it would take three separate expeditions before the right site was confirmed by a propitious sacrifice to the gods.
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Some would even say that the Phoenicians had reached Gades only after being blown off course in a storm.
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The site, like that of Tyre, was chosen because of its fantastic natural harbour. Situated at the end of a long, narrow promontory, it was surrounded on three sides by water, making it defendable from the land and accessible from the sea. Most importantly of all, it was situated opposite the mouth of the river Guadalete, down which the ore from the mines in the interior could be transported. In fact Gades was not just a one-industry town: it would also become famous for its garum, a strong-tasting sauce made out of decomposing mackerel mixed with vinegar, considered to be a great delicacy in the ancient world. It was, however, the metals–primarily silver–that were mined from the Spanish earth that kept the increasingly demanding Assyrian state satisfied and Tyre, therefore, relatively free to operate without excessive external interference.
The favoured route from Tyre to Gades took ships over the northern Mediterranean first to Cyprus, then to the southern coast of Asia Minor. The fleet would then travel to the islands of Rhodes, Malta, Sicily and Sardinia. The final leg of the journey went from Ibiza around the coast of Spain and then through the Pillars of Hercules to Gades. The least complicated return route was to follow the coast of North Africa, then Egypt and the Levantine coast.
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It was no coincidence that many of the Phoenician colonies that sprang up in North Africa, Sardinia, Sicily, Malta and the Balearic Islands in the late ninth and eighth centuries were located on these vital trading arteries, like links in a giant chain. These colonies also acted as a defensive line that cut across the southern Mediterranean, effectively locking commercial competitors, particularly the Greeks, out of the most lucrative metal-ore market in the ancient world. Although a Greek sea captain from Samos, Colaeus, had made it to southern Spain in the seventh century BC and picked up a cargo of sixty talents of silver (the equivalent of between 1 and 2 tonnes of metal ore), this was an isolated incident.
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Along the Mediterranean coast of Andalusia a series of small Phoenician trading settlements, spaced out at a distance of every 10 kilometres or so, sprang up. Like their larger counterparts, they tended to be situated on promontories and small islands at river mouths, which provided good locations for harbours. It has been plausibly argued that each of these settlements was associated with a particular Phoenician trading firm. Although at first the economic activity that took place in these colonies was centred almost exclusively on their role as marketplaces where local goods would be traded, later some developed their own specialist industries often associated with the production, storage and transport of goods, such as pottery and metalworking. Moreover, many appear to have supported themselves not only through manufacturing and trade, but also through agriculture, fishing and animal husbandry.
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However, the prosperity and indeed very existence of these modest Phoenician settlements and many others in the central and western Mediterranean relied heavily on the metal-ore mining and processing operations that were taking place further to the west.
Gades was set apart from the other Phoenician colonies on the southern Spanish coastline not just by the scale of the city and its population, but also because it was the only urban centre with public buildings. The city appears to have acted as the centre of Tyrian interests on the Iberian peninsula, and it even established a number of secondary colonies such as fishing, transit and trading stations in North Africa and what is now Portugal.
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Unlike Kition, these new colonies in the western Mediterranean would not be administered by a governor sent from Tyre. Their distance made such close control impossible. Instead, it appears that the Tyrian king appointed commercial agents from the Tyrian mercantile elite to oversee the trading operations and governance of the colonies.
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As individual initiative took over from palace monopolies in regard to foreign trade and the Tyrian commercial empire was extended to the far-off lands of the West, the influence of these merchant princes increasingly grew at the expense of the king’s own authority.
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As the king could not safeguard his interests through direct control, it therefore became increasingly important that he find another way of maintaining his power over a city which was many thousands of kilometres away. In these difficult circumstances, Melqart, for whom a magnificent temple would be built in the city, would become the embodiment of Tyrian royal power at Gades. The elision between god and king that had been such a key element of the veneration of Melqart since his emergence under Hiram meant that the worship of the god at Gades was also a recognition of Tyrian royal authority.
Melqart would stand at the epicentre of this dynamic new settlement. His sanctuary would take up the whole of the eastern half of the island site on which it was built, and it appeared to awed later visitors that the bedrock on which it sat resembled a huge polished platform.
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Within the sacred precinct was a famous sweet-water spring.
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The magnificent adornments for which the temple at Gades would become as famous as its Tyrian counterpart emphasized the sacred bonds that linked colony to mother city. Indeed, the presence of the temple of Melqart at Gades may have been a symbol of the city’s position as the centre of the Tyrian colonial community in the western Mediterranean.
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The temple contained an olive tree made of solid gold, whose branches held fruit made from glittering emeralds –surely a reference to the famous foundation myth of Tyre. The sanctuary also contained twin pillars, standing over a cubit (45 centimetres) high and square in shape, which were made of gold and silver fused into one colour and were covered in writing the meaning of which would eventually be lost.
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It was said that, after being instructed to in a dream, the people of Gades had brought relics of the god from Tyre to their new sanctuary.
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The sacred rites that were practised at Gades followed the Phoenician tradition. Women and swine were forbidden from entering the inner sanctum of the temple precinct. The barefoot priests, who wore linen robes with a band made of Egyptian flax over their shaven heads, were expected to remain celibate. When offering incense at the altar they wore their robes unbuckled, and while sacrificing they wore a garment embroidered with a broad stripe. In the temples there were no statues or other imagery of the gods. Most importantly, the fires on the sacred altars were kept continually alight.
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The sacred rite of the
egersis
was also enacted at Gades.
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Later writers would tell strange stories of foreigners being required to leave the city while the great ceremony was being held, and on their return ‘they found cast ashore a man of the sea, who was about five roods in size, and burning away, because heaven had blasted him with a thunderbolt’–a clearly confused reference to the effigy of the great god which was put on a raft and set ablaze out at sea.
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The temple of Melqart at Gades also served as the vital umbilical cord through which wealth flowed from Spain back to Phoenicia, acting as an important financial guarantor, with business deals being concluded with oaths sworn to the god. As the Phoenicians had no coinage in this early period, Melqart was also called upon to guarantee the weight and purity of the metal ingots and bars through special temple hallmarks. The Gaditans also paid a substantial annual tribute of a tenth of the public treasury to the temple of Melqart at Tyre.
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A CRUEL LESSON IN SUPPLY AND DEMAND
By the last decades of the eighth century BC it might therefore have looked as though the Tyrians were the clear winners in the great Phoenician expansion into the western Mediterranean. They had certainly succeeded in securing the means to keep the Assyrian beast’s ravenous hunger for precious metals sated and thereby maintain a fragile political independence that other, less productive, neighbours had already lost. Moreover, their relentless quest for raw materials had directly led to the establishment of a substantial network of trading emporia and colonies stretching from Cyprus to Spain. However, in this instance appearances were deceiving. During the 730s the Assyrian king Tiglathpileser III, breaking with the policy of his royal predecessors, who had left the Phoenicians to their own devices as long as hefty tributes continued to be paid, attacked and captured a number of cities, including Tyre. On this occasion the Tyrians, who had initially joined an anti-Assyrian alliance with some Syrian and other Phoenician cities, suffered a lighter penalty than most others because of their swift capitulation and the huge tribute of 150 talents of gold that was then paid. This unusual leniency on the part of the Assyrians was also surely connected to the crucial role that the Tyrians continued to play in maintaining the supply of precious metals and other goods into the Near East. However, Tyrian commercial activities did now start to come under much closer Assyrian scrutiny and supervision. The freedoms that the Tyrians had jealously guarded for centuries would be gradually eroded as Assyrian customs officials became increasingly involved in the administration of the famous twin harbours, enforcing the payment of heavy customs duties on products such as wood and ensuring that Phoenician merchants did not break the ruinous trade embargo that had been placed on the Great King’s enemy, Egypt.
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It was perhaps these clear signs of weakness that led to a series of revolts by Tyrian satellites in both Phoenicia and Cyprus, and to the eventual annexation of the latter by the Assyrians, making Tyre ever more reliant on its commercial operations in the West. A Tyrian revolt against Assyrian rule led to the Tyrian monarch Luli having to flee the city and go into exile in Cyprus–an act beautifully caught on a royal Assyrian bas-relief from Dur-Sharrukin (Khorsabad) that depicts the king with his family and retainers being bundled on to ships as the Assyrian army under the vengeful king Sennacherib is about to break into the city after a five-year siege. In a further sign of Tyre’s decline, it appears that a number of Phoenician cities that had previously been under its rule supplied the Assyrians with sixty ships so that the island city could be blockaded. Certainly Sidon was no longer under Tyrian control, and nor was most of Tyre’s former territory on the Levantine mainland. Although Tyre was still nominally an autonomous kingdom, the powers of its monarch were now severely curtailed. A new ‘agreement’ signed sometime in the second half of the 670s placed restrictions on whom the Tyrians could trade with and its famous ports were now directly administered by Assyrian officials. Moreover, a governor was stationed in Tyre to oversee Assyrian interests. The Tyrian king was now not even allowed to open official communiqués without Assyrian officials being present.
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Yet, even after several more unsuccessful rebellions during the seventh century, Assyria still resisted incorporating Tyre, along with the cities of Arvad and Byblos, into one of the three provinces into which the rest of Phoenicia had been divided. Pragmatism dictated that Assyria could not risk disrupting the Tyrian trading network in the western Mediterranean, which now supplied the bulk of the silver and other metals that the Great King relied on to maintain his rule over his diffuse domains.
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The incorporation of Tyre would in no way have guaranteed the acquiescence of colonies thousands of kilometres over the sea. Furthermore, the modes of control that the Tyrians had developed in relation to their western colonies very much centred on the figure of the king himself and his relationship with Melqart. It was much more efficient for Assyria to maintain a strictly controlled but nominally independent Tyrian monarchy.
Yet, conversely, the pressures that Tyre increasingly faced during the seventh century BC undoubtedly played some part in creating favourable conditions for the growth of a number of its western colonies. With a founder often distracted by the ongoing battle for its own political survival and an environment in which there were as yet no big predators at the top of the political food chain, these fledgling communities could develop in a way that was simply unimaginable in the old world of the Near East. Moreover, the commercial exploitation and colonization of the central and western Mediterranean by both Phoenicians and Greeks, and their subsequent interactions with indigenous populations, based as they were on both cooperation and competition, would set an important precedent for how this new world would subsequently develop. Indeed, the greatest legacy of Tyre would not be Gades, the silver routes, or the diplomatic high-wire act with Assyria, but a colony situated on the North African coast in what is now Tunisia, whose renown would soon come to far outshine the faded lustre of its Phoenician parent.
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New City: The Rise of Carthage
ELISSA’S REFUGE
Great cities often attract great foundation myths, and Carthage was no exception. It was said that Mattan, king of Tyre, had dictated that on his death, in 831 BC, the kingdom was to be split between his son Pygmalion and his daughter Elissa (Elisshat). However, the people of Tyre, perhaps concerned about the instability that such an equitable settlement might ferment, had protested, and Pygmalion had been crowned sole monarch. In a ruthless show of strength, the new king quickly moved to snuff out any potential opposition by ordering the assassination of his uncle Acherbas (Zakarbaal), high priest of the god Melqart and husband of Elissa. To secure her own safety Elissa pretended to bear her brother no ill will for his actions, but secretly planned to flee the city with some similarly disaffected Tyrian nobles.
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