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Authors: Chris Hedges

BOOK: Empire of Illusion
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Wrestling operates from the popular (and often inarguable) assumption that those in authority are sleazy. Finley is a favorite with the crowd, although tonight he cheats to win. If the world is rigged against you, if those in power stifle your voice, outsource your job, and foreclose your house, then cheat back. Corruption is part of life. The most popular wrestlers always defy and taunt their employers and promoters.
Women, although they enter the ring to fight other women wrestlers, are almost always cast as temptresses. They steal each other's boyfriends. They are often prizes to be won by competing wrestlers. These vixens, supposedly in relationships with one wrestler, are often caught on surveillance videos flirting with rival wrestlers. This provokes matches between the jealous boyfriend and the new love interest.
The plotlines around the women, or “divas,” are lurid, bordering on soft porn. Torrie Wilson is a female wrestler engaged in a long and popular feud with another female wrestler named Dawn Marie. Dawn Marie, who was originally called Dawn Marie Bytch, announced, on one occasion, that she wanted to marry Torrie Wilson's father, Al Wilson. Torrie was appalled. Dawn, however, also supposedly found Torrie attractive. Dawn told Torrie she would cancel the wedding with Al if Torrie would spend the night with her in a hotel. In a taped segment, the two women met in a hotel room. They kissed and fondled in their underwear. As they began to undress, screens in the arena went black, leaving the rest to the imagination of the fans. Dawn, despite the tryst, married Al anyway. The two held their ceremony in the ring in their underwear. Al, fans were told afterward, collapsed and died of a heart
attack after marathon sex sessions on their honeymoon. Torrie Wilson then had numerous grudge matches with Dawn, whom she blamed for killing her father. Sordid domestic scenarios, which resonate in a world of broken and troubled homes, are also staples of television talk and reality shows.
The divas in the ring are there to fuel sexual fantasy. They have no intrinsic worth beyond being objects of sexual desire. It is all about their bodies. They engage in sexually provocative “strap matches,” in which two women are tied together with a long strap. During the bout, combatants use the strap to whip each other, including smacking exposed buttocks. They grab a short length of the strap between their two hands and wrap it around the neck of the opponent to simulate choking. In “evening gown matches,” women wrestle in long evening gowns ripped to expose lacy bras and thongs. Evening gown matches, involving two and sometimes three women, have also been filmed in swimming pools. Such matches frequently result in “accidental” exposure of breasts, which sets crowds roaring in lewd gratification.
Female wrestlers often try to sabotage matches or seduce male wrestlers who oppose allies or members of their clan. In one episode broadcast on the big screens in the arena, a female wrestler named Melina enters the locker room of a wrestler named Batista. The scene has the brevity and stilted dialogue of a porn film. Melina, in a sequined red tank top and micro-miniskirt, stands awkwardly behind the brawny and tattooed Batista, who is seated on the bench, dressed in a tiny bikini brief. Melina self-consciously rubs her palms up and down his expansive pecs. “My boys, Mercury and Nitro, have a match against the Mexicools, and they could really use this time to prepare. So if you could . . . withdraw yourself from the match tonight?”
“Naw, I don't think so,” rumbles Batista.
“I could really make it worth your while,” whines Melina, straddling one of Batista's massive thighs.
“How you gonna do that?” Batista mutters.
“Let me show you,” Melina pouts. She kisses him, wriggling her shoulders in a caricature of passion. Batista finally figures it out and yanks her down as they kiss, spreading her legs open over his lap. The crowd is heard whooping.
The video cuts to a close-up of Melina's black bra strap. She turns around, pulling her tank top down over her bra.
“So we have a deal, right?” she simpers, blowing her hair out of her face.
“A deal? No, no deal,” Batista chuckles. “Thanks for the warm-up, though. I feel great.” He flexes his chest muscles, making them jump. “I'm going to kill those guys.” He cuffs her on the shoulder. “See you out there.”
“Oh, my God,” sniggers the announcer. “Did he say, ‘Thanks for the warm-up'? What a backfire!”
The camera zooms in on Melina's humiliation. “No, no, nooooo!” she shrieks, clapping her hands to her face, squinting malevolently after Batista.
Fans chant, “Slut! Slut! Slut!” when Melina appears in the arena. Melina, although the temptress in the story, later announces she has filed a lawsuit for sexual harassment against Batista.
In
The Republic
, Plato imagines human beings chained for the duration of their lives in an underground cave, knowing nothing but darkness. Their gaze is confined to the cave wall, upon which shadows of the world above are thrown. They believe these flickering shadows are reality. If, Plato writes, one of these prisoners is freed and brought into the sunlight, he will suffer great pain. Blinded by the glare, he is unable to see anything and longs for the familiar darkness. But eventually his eyes adjust to the light. The illusion of the tiny shadows is obliterated. He confronts the immensity, chaos, and confusion of reality. The world is no longer drawn in simple silhouettes. But he is despised when he returns to the cave. He is unable to see in the dark as he used to. Those who never left the cave ridicule him and swear never to go into the light lest they be blinded as well.
Plato feared the power of entertainment, the power of the senses to overthrow the mind, the power of emotion to obliterate reason. No admirer of popular democracy, Plato said that the enlightened or elite had a duty to educate those bewitched by the shadows on the cave wall, a position that led Socrates to quip: “As for the man who tried to free
them and lead them upward, if they could somehow lay their hands on him and kill him, they would do so.”
We are chained to the flickering shadows of celebrity culture, the spectacle of the arena and the airwaves, the lies of advertising, the endless personal dramas, many of them completely fictional, that have become the staple of news, celebrity gossip, New Age mysticism, and pop psychology. In
The Image: A Guide to Pseudo-Events in America
, Daniel Boorstin writes that in contemporary culture the fabricated, the inauthentic, and the theatrical have displaced the natural, the genuine, and the spontaneous, until reality itself has been converted into stagecraft. Americans, he writes, increasingly live in a “world where fantasy is more real than reality.” He warns:
We risk being the first people in history to have been able to make their illusions so vivid, so persuasive, so “realistic” that they can live in them. We are the most illusioned people on earth. Yet we dare not become disillusioned, because our illusions are the very house in which we live; they are our news, our heroes, our adventure, our forms of art, our very experience.
5
 
Boorstin goes on to caution that
 
an image is something
we
have a claim on. It must serve our purposes. Images are means. If a corporation's image of itself or a man's image of himself is not useful, it is discarded. Another may fit better. The image is made to order, tailored to us. An ideal, on the other hand, has a claim on us. It does not serve us; we serve it. If we have trouble striving towards it, we assume the matter is with us, and not with the ideal.
6
Those who manipulate the shadows that dominate our lives are the agents, publicists, marketing departments, promoters, script writers, television and movie producers, advertisers, video technicians, photographers, bodyguards, wardrobe consultants, fitness trainers, pollsters, public announcers, and television news personalities who create the vast stage for illusion. They are the puppet masters. No one achieves celebrity status, no cultural illusion is swallowed as reality, without these
armies of cultural enablers and intermediaries. The sole object is to hold attention and satisfy an audience. These techniques of theater, as Boorstin notes, have leeched into politics, religion, education, literature, news, commerce, warfare, and crime. The squalid dramas played out for fans in the wrestling ring mesh with the ongoing dramas on television, in movies, and in the news, where “real-life” stories, especially those involving celebrities, allow news reports to become mini-dramas complete with a star, a villain, a supporting cast, a good-looking host, and a neat, if often unexpected, conclusion.
The nation can sit rapt at one of these real-life stories, as happened when O. J. Simpson went on trial for the murder of his estranged wife and her purported lover. A carefully manipulated image of real life, which can be based either on utter fiction or, as in Simpson's case, real tragedy, can serve as a myth on which millions can hang their fears and hopes. The problems of existence are domesticated and controlled. We measure our lives by those we admire on the screen or in the ring. We seek to be like them. We emulate their look and behavior. We escape the chaos of real life through fantasy. We see ourselves as stars of our own movies. And we are, as Neal Gabler writes in
Life: The Movie: How Entertainment Conquered Reality,
“all becoming performance artists in and audiences for a grand, ongoing show.”
7
We try to see ourselves moving through our life as a camera would see us, mindful of how we hold ourselves, how we dress, what we say. We invent movies that play inside our heads. We imagine ourselves the main characters. We imagine how an audience would react to each event in the movie of our life. This, writes Gabler, is the power and invasiveness of celebrity culture. Celebrity culture has taught us to generate, almost unconsciously, interior personal screenplays in the mold of Hollywood, television, and even commercials. We have learned ways of speaking and thinking that disfigure the way we relate to the world. Gabler argues that celebrity culture is not a convergence of consumer culture and religion, but rather a hostile takeover of religion by consumer culture. Commodities and celebrity culture define what it means to belong, how we recognize our place in society, and how we conduct our lives.
I visited the Hollywood Forever Cemetery in Los Angeles. It is advertised as “the final resting place to more of Hollywood's founders
and stars than anywhere else on earth.” The sixty-acre cemetery holds the remains of 135 Hollywood luminaries, including Rudolph Valentino, Tyrone Power, Cecil B. DeMille, Douglas Fairbanks, Nelson Eddy, Bugsy Siegel, Peter Lorre, Mel Blanc, and John Huston, as well as many wealthy non-celebrities. Celebrity culture is, at its core, the denial of death. It is the illusion of immortality. The portal to Valhalla is through the perfect, eternally beautiful celebrity. “There's nothing tragic about being fifty,” Joe Gillis says in the 1950 film
Sunset Boulevard
, speaking of the faded movie star Norma Desmond, who dreams of making a triumphant return to the screen. “Not unless you're trying to be twenty-five.”
We all have gods, Martin Luther said, it is just a question of which ones. And in American society our gods are celebrities. Religious belief and practice are commonly transferred to the adoration of celebrities. Our culture builds temples to celebrities the way Romans did for divine emperors, ancestors, and household gods. We are a de facto polytheistic society. We engage in the same kind of primitive beliefs as older polytheistic cultures. In celebrity culture, the object is to get as close as possible to the celebrity. Relics of celebrities are coveted as magical talismans. Those who can touch the celebrity or own a relic of the celebrity hope for a transference of celebrity power. They hope for magic. The personal possessions of celebrities, from John F. Kennedy's gold golf clubs to dresses worn by Princess Diana, to forty-dollar Swatch watches once owned by Andy Warhol, are cherished like relics of the dead among ancestor cults in Africa, Asia, or the medieval Catholic Church. They hold, somehow, faint traces of the celebrities themselves. And they are auctioned off for hundreds of thousands of dollars. Pilgrims travel to celebrity shrines. Graceland receives 750,000 visitors a year. Hard Rock Cafe has built its business around the yearning for intimacy with the famous. It ships relics of stars from one restaurant to another the way the medieval Church used to ship the bones and remains of saints to its various cathedrals.
Charlie Chaplin's corpse, like that of Eva Perón, was stolen and held for ransom. John Wayne's family, fearing grave robbers, did not mark his burial spot until twenty years after his death. The headstones of James Dean, Dylan Thomas, Sylvia Plath, Buddy Holly, and Jim Morrison have all been uprooted and carted away. Those who become
obsessed with celebrities often profess a personal relationship with them, not unlike the relationship a born-again Christian professes to have with Jesus. The hysteria thousands of mourners in London displayed for Princess Diana in 1997 was real, even if the public persona they were mourning was largely a creation of publicists and the mass media.

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