Real Leaders Don't Boss (43 page)

Page, Tom,
149

Pagliasotti, Ed,
190
–191

Palm, Les,
78

Parks, Rosa,
161

Passion,
100
–106,
115

People skills,
192

Perseverance,
179

Powell, Colin,
89

Procter & Gamble,
134

Racism,
55
–56,
58
–59

Rayburn, Sam,
188

Reagan, Ronald,
186
,
187

Rebuilding,
175

Reese, Harold,
172
–173

Regional leadership programs,
158
–162

Reputation,
167

Respect,
53

Revelli, William,
160
–161

Reynolds, Cynthia Furlong,
33

Riley, Pat,
31
–32

Risk,
194

Roberts, John,
186

Robinson, David,
31

Robinson, Jackie,
172
–173

Rodin, Judith,
104
–105

Rondeau, Jim,
113
–114

Roosevelt, Franklin Delano,
47
–48

Rush, Richard,
32

Saban, Nick,
189

Sage Publications,
72
,
74
,
85

Sample, Steven,
105

San Francisco Giants,
191

Scandals,
173
–174

Schecter, B.J.,
153
–154

Schembechler, Bo,
189

Schreiner, Richard,
132
–133

Schwarzenegger, Arnold,
169

Sexism,
55
–56,
57
–58
Showtime,
32

Simqu, Blaise,
72
–73,
74
,
75
,
85

Sims, Katie Binz,
37

Smith, Allan,
87
–88,
122
–123,
140

Special events,
128
–130

Spitzer, Eliot,
174

Stepping aside,
139
–164

Success,
91

Ten Powerful Phrases for Positive People,
40

Thain, John,
173
–174

Thompson, William,
21
,
126
,
142
,
143

Tichy, Noel M.,
84
–85

Tomlinso-Keasey, Carol,
171
,
172

Toyoda, Sakichi,
86

Toyota,
166

Training,
162

Trust,
69
,
173
–175

Truth,
169
–170,
177

Tyranny,
55
Ugly American, The,
54

Ugly executive, the,
54
–60

Value proposition,
69
–70

VanderKlipp, Mark,
70
–71,
152
–153

Vickery, C. Paige,
147

Virtual employees,
72
–76

Vision,
193

Volunteerism,
108

Walgreen Jr., Charles,
20

Walsh, Bill,
127
,
146

Warren, David L.
93
,
95

Watts, J.C.,
168

Wayfinding,
70
–71

Webster-Smith, Vanessa,
37

Welch, Jack,
108
,
132
,
149

Werhane, William,
120

Wharton, Dolores D.,
108
–110

Wharton, Jr., Clifton R.,
106
,
108
–110

White, Lynaire,
157

Wooden, John,
189

Woods, Tiger,
166

Woodson, Charles,
111

Written communication,
84
,
89
,
95
–96

Young, Steve,
127

Zinni, Anthony C.,
79
,
179
–180.
189

Zuckerberg, Mark,
67
–68

Zumwalt, Elmo R. “Bud,”
35
,
61
–63,
88
,
170

Ritch K. Eich, PhD, is a nationally recognized marketing, branding, public relations, and leadership practitioner with more than 30 years of executive success. His business experience spans some of the “best and brightest” organizations in the for-profit and non-profit sectors in hospitals, agriculture, higher education, health insurance, and government. Ritch has led marketing, branding, and communications divisions at such premier institutions as Stanford University Medical Center, Blue Shield of California, and Indiana University Medical Center. Ritch has held key recruiting, business development, and fundraising positions at Pomona College, St. Joseph Mercy Hospital System, and the University of Michigan. More recently, he spearheaded the highly successful branding initiative at California Lutheran University during his six years as their first vice president of marketing.

The author of numerous publications, public papers, opinion pieces, and convention presentations, Ritch's efforts have been recognized by the Council for the Advancement and Support of Education (CASE), Strategic Healthcare Marketing, the Association of American Medical Colleges (AAMC), the U.S Navy and Marine Corps, the U.S. Senate, HERMES awards, the international MarCom Awards organization, and other professional associations.

Ritch was elected to the board of directors of the University of Michigan Alumni Association, an independent organization that serves approximately 500,000 alumni and friends of the university. He was also selected to join the boards of directors of the Santa Barbara and Ventura Colleges of Law and the Kingsmen Shakespeare Festival. He is a past chair of the board of trustees of Los Robles Hospital and Medical Center and is also a past member of Rotary and United Way. Ritch was also a Pharmaceutical Research and Manufacturers Association Fellow at Abbott Laboratories in Chicago. He served on the founding board of trustees of the University of California–Merced Foundation, on the founding boards of directors for the Ronald McDonald House of West Michigan and the USS Indianapolis Memorial. Ritch also served on the board of VCEDA (Ventura County Economic Development Association) and the University of Michigan Military ROTC Board, and he is a graduate of Leadership San Francisco and Stanley K. Lacy's Executive Leadership Association's Opportunity Indianapolis.

He has served on military academies' selection committees for U.S. Senators from Michigan and Indiana. Ritch achieved the rank of Captain, U.S. Naval Reserve, and has served in the Pentagon, the Joint Chiefs of Staff, NATO, the Pacific and Atlantic fleets, as well as other joint commands.

He is married to the former Joan Taylor Cummings of Greenville, Michigan. They have two sons, Geoff and Ted, who graduated with academic honors from the U.S. Naval Academy and Vanderbilt University, respectively. Geoff, a former Marine Harrier pilot who flew combat missions in both Iraq and Afghanistan, is an executive director at Amgen, Inc. in Thousand Oaks, California. Ted, who served two tours in the Persian Gulf enforcing UN sanctions against Iraq and subsequently during Operation Enduring Freedom, is an attorney with Hogan Lovells in Washington, D.C.

Ritch believes it is a leader's reponsibilty to share his expetise and experience with others, and has served in a voluntary leadership position at the following organizations:

USS
Indianpolis
Memorial. Photo by Joan Taylor Cummings Eich.

KCLU-FM (NPR) Studios. Photo by Erik Hagen/California Luthern University.

Western Michigan Ronald McDonald House. Photo by Craig VanDerLende/Ronald McDonald House of Western Michigan.

The University Of California–Merced. Photo by UC Merced Office of Communications.

United States Navy Memorial, Washington, D.C. All Rights Reserved. Used with the permission of the United States Navy Memorial Foundation
(
www.navymemorial.org
).