this stereotype, but only when their husbands have not grown sexually bored with them. The sexually serviceable woman is a sexually "good" woman, playful yet submissive, eager, perhaps slightly mysterious. As a playmate fantasy, she can be even more independent, experienced, exotic, or dangerous. She is to be distinguished from the nonsexual "good" woman/mother/wife, who is nurturing where the sexually serviceable woman will be challenging, virginal where the sexually serviceable woman will be carnal. The sexually "nonserviceable" woman is a bitch-temptress, immodest, coarse, and demanding. She is a promiscuous woman who is "nonserviceable'' despite her availability to men because she is ungovernable, indiscriminate, and selfish. The seductive lustiness of a serviceable woman becomes salacious, lewd, and uncomfortably lascivious in a nonserviceable woman. Her nonsexual counterpart is cloying, manipulative, and catty. A nonserviceable woman is "bad."
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The irony in these distinctions is that they are arbitrarily and ambiguously applied. Feminists not only object to the content and restrictiveness of the stereotypes; we also object to the fickle, tenuous, and often contradictory ways in which women are asked to instantiate them. A wife may be congratulated by an ambitious husband for the way she successfully flirts with his boss at a company cocktail party. Having lost his chance at promotion, he may regard her identical flirtation as an insensitive assault on his masculinity or as an irritating habit of "the bitch who can't shut her mouth." If her clothes are not sexy enough, she is "frumpy." When in those very same clothes she seduces the wrong man, she is "sleazy." Many husbands want a wife who is simultaneously sexually available and chaste, the virgin who is a whore in bed. A woman is "bad" whether she strays on purpose or by accident because, like a servant, she is supposed to know what is expected of her.
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What these examples suggest is that a woman is "good" only by being both an experienced sexual seductress and a nonsexual maternal caretaker with the capacity to know not only which role suits which occasion for which man but also how to play both roles at once. Success in one social setting is no guarantee of future success even in the very same setting. The feminine stereotype of an anxious woman fussing over her appearance, caring more about her hair than her opinions, is testimony to the insecurity of her position, not merely personal vanity. By being required to fill contradictory social roles whose demands women cannot confidently predict, women must inevitably fail to be "good." The quote from Beatrice Wood at the beginning of this section represents the feelings of many women who get the mixed message that the good girl is bad and the bad girl is good. What difference does it make, when no matter what she does, she doesn't get it right?
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Commonly used sexual terms to describe women are terms used to describe the promiscuous woman: trollop, vamp, slut, hussy, whore, pickup, Jezebel, tart, bawd, vixen, floozy. 76 Such a woman is loose, easy, and indiscriminatea "nonserviceable" woman for men, to use Ruth's phrase. Not surprisingly, these terms are used by men primarily to insult or denigrate women, since a woman who is promiscuous is "bad." Women are so closely identified with these terms that they are used by both men and women to insult women outside of any explicitly sexual context ("Who does that hussy think she is, humiliating me like that?," or "The slut brought me ham when I ordered sausage.") Sexualized terms for women like "broad," "skirt," and "tail" do not necessarily connote promiscuity, so they are often used to refer to "serviceable"
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