The Audacity of Hops: The History of America's Craft Beer Revolution (66 page)

“People don't drink the marketing” and “plenty of breweries”
J. Koch.

Nearing an all-time production peak
“A Mixed Forecast for Beer,”
Modern Brewery Age,
10. The chart from which the 195 million statistic is taken was printed in April 2006.

“This Connoisseur Thing”

New Amsterdam availability and sales
Salmans, “A Local Beer Not for Everyone.”

Most popular lager
Davis, “The Best of Brew.”

“Yuppies drink it”
Salmans, “A Local Beer Not for Everyone.”

One Yuppie in particular
Reich.

Details of VC takeover and brewpub
Ibid.; Salmans, “A Local Beer Not for Everyone.”

“A soft drink” and Manhattan Brewing details
“A Success Brewing,”
New York
, December 3, 1984, 38; Joe Klein, “Mr. Wrigley Brews His Dream Beer,”
New York
, July 16, 1984, 16.

New Amsterdam-Manhattan Brewing rivalry
Joe Dolce, “Battle of the Brews,”
New York
, March 23, 1987, 26.
Ware met a stockbroker
Ware.

Details on new Boulder Brewing facility
Steve Raabe, “Boulder Beer Takes Pride in Its ‘Intimacy,'”
Rocky Mountain Business Journal,
July 29, 1985, 4.

“A workingman's drink” and “We have a better-educated”
Mike Leary, “New Brand of Beer Is ‘Fresher,'”
Boca Raton News,
September 18, 1983, 13C.

Because Wine Making Takes Too Long

Slosberg biography and “you haven't had real beer”
Pete Slosberg,
Beer for Pete's Sake: The Wicked Adventures of a Brewing Maverick
(Boulder, CO: Brewers Publications, 1998), 3-27; Pete Slosberg, interview with the author, March 5, 2012.

“Six weeks later” and took Slosberg back
Slosberg,
Beer for Pete's Sake,
20.

More than in Europe

A little hungover and an assignment for her
Rhonda Kallman, interview with the author, February 17, 2012.

Koch-uncle conversation
James Koch, “Portrait of the CEO as Salesman,” Inc., March 1, 1988, 44; J. Koch.

“By choice and by assignment”
Ericksen, “What's Luck Got to Do with It?” 46.

Kallman biography
Kallman. BCG would move to Exchange Place in Boston after that tower's 1985 completion.

Koch-Owades relationship and Boulder/Newman apprenticeships
J. Koch.

Became a Bruegger's Bagels factory
Cailin Brown, “Bagel Firm Purchases Old Brewery,”
Albany (NY) Times-Union,
June 15, 1989.

Details of Koch's first sales call
J. Koch.

Koch began reciting his memorized pitch
J. Koch; Koch, “Portrait of the CEO as Salesman.”

“Sold an order for 25 cases”
Kallman.

Lugging the ice-packed samples
Kallman; J. Koch.

“A clean, clean beer”
Bradford.

Koch showing mocked-up labels and New World as runner-up
Robert A. Mamis, “Entrepreneur of the Year 1995,”
Inc.,
December 1995, 54.

Koch and Kallman delivered the bottles
J. Koch; Kallman; Jim Koch, interview with the author, July 21, 2011.

Early promotional materials
Kallman.

“Straight lager country” and Bell details
Yaeger,
Red, White, and Brew,
48-49.

He asked the usual questions
Badgerow.

May have become a chef
CRJ Mellor, “Interview: Larry Bell,”
BeerAdvocate,
March 27, 2006,
http://beeradvocate.com/articles/661
.

Could produce in 30 minutes
Linda Warren, “Tiny Michigan Brewery Just a Drop in Nation's Beer Bucket,” UPI, July 13, 1986.

“You can now get more beers”
Ibid.

Beer, It's What's with Dinner

When the local wing and Tupper details
Bob Tupper, interview with the author, February 2012.

“If we did have to justify our existence”
Greg Kitsock, “Dave Alexander on the End of the Brickskeller,”
Washington Post
's
All We Can Eat
(blog), December 17, 2010,
http://voices.washingtonpost.com/all-we-can-eat/beer/beer-dave-alexander-on-the-end.html.

“There is a new gourmet influence”
Carole Lalli, “Beer Is Back,”
Tri-City Herald
(Kennewick, WA), August 5, 1984, 4.

“Not for the six-pack drinker”
Salmans, “A Local Beer Not for Everyone.”

Four Belgian chefs
Paddy Gunningham (Michael Jackson's widow), interview with the author, February 2012.

“English beer authority”
“Newman's Brews Beer Tasting,”
Albany (NY) Times-Union,
October 31, 1986, C8.

“Charlie,
the Washington Post” Bradford.

Started by Mike Bosak in 1979
Fred Eckhardt, “The Beer Enthusiast—25 Years,”
All About Beer,
March 2005, vol. 26, no. 1.

Readership of 160,000
Barry Witt,
Wall Street Journal,
July 25, 1983, section 1,
page 13
, column 1.

A weekday circulation of 249,000
“2 Portland Newspapers to Merge Operations,”
New York Times,
August 10, 1982.

Would sometimes suggest a particular style
Eckhardt.

Ken Grossman's Sierra Nevada and other trip details
Jonathan Ingram, “‘A Glass of Handmade' Revisited,”
Beer Connoisseur,
Summer 2011, 48.

Vats and Dogs

The call could not have come
Slosberg,
Beer for Pete's Sake,
71-73.

Bronder-Slosberg friendship
Slosberg; Mark Bronder, interview with the author, February 27, 2012.

With 40,000 barrels of six different types
David E. Gumpert, “The Joys of Keeping the Company Small,”
Harvard Business Review,
July/August 1986, vol. 64, no. 4, 6.

Sierra Nevada was brewing
Burton,
Hops and Dreams,
94.

Was up to 3,000 barrels
Davis, “The Best of Brew.”

26 craft breweries
Bryan Brumley, “The Fizz Factor,” Associated Press, September 22, 1985; author's count.

Bronder's father
Bronder interview.

They examined the economics
Slosberg,
Beer for Pete's Sake,
66-67.

Two-barrel brewhouse
“Reality Check,”
Erickson Report,
March 1996, accessed February 21, 2012,
www.realbeer.com/redbrickpress/tomb.html
.

Initially balked at
Slosberg,
Beer for Pete's Sake,
67.

Slosberg's imitation of Samuel Smith and naming decision
Ibid., 70-71; Slosberg.

“The dog's a kick”
Bronder.

Beer and pizza powered
Slosberg,
Beer for Pete's Sake,
72-73.

Its executives said it wanted
Rogers Worthington, “Giant Miller to Take a Swig Out of Leinenkugel's Stein,”
Chicago Tribune,
December 14, 1987, business
page 1
.

To the Last Frontier and Back

Geoff and Marcy Larson biography and startup efforts
Geoff and Marcy Larson, interview with the author, February 16, 2012.

Cases of their Alaskan Amber
“Our History,” Alaskan Brewing Company website, accessed February 21, 2012,
www.alaskanbeer.com/about-us/our-history.html
.

Based on a popular local recipe
Larsons interview.

Olde Heurich Brewing Company closed
Marc Fisher, “Farewell, Olde Heurich! A Comback Ends,”
Washington Post
blog, March 1, 2006,
http://blog.washingtonpost.com/rawfisher/2006/03/farewell_olde_heurich_a_comeba.html
.

There was one left
Melissa Mandell, “Schmidt's Brewery Site (Now the Piazza at Schmidt's),” Historical Society of Pennsylvania, accessed February 22, 2012,
www.philaplace.org/story/319/
.

Brewing disappeared altogether
Rich Doyle and Dan Kenary, interview with the author, February 22, 2012.

Commonwealth Brewing Company and Wort Processors
Bob MacDonald, “Boston's Own Brewery-Restaurant Finally Open,”
Boston Globe,
August 28, 1986, calendar.

A recession low of 776.92
Jason DeSena Trennert, “Remembering the Reagan Bull Market,”
Wall Street Journal,
August 13, 2009.

Rich Doyle, Dan Kenary, and George Ligeti plans and travels
Doyle and Kenary interview.

Canada had its own brush
“Prohibition,”
The Canadian Encyclopedia,
accessed June 15, 2012,
www.thecanadianencyclopedia.com/articles/prohibition
.

Horseshoe Bay Brewery & Roller Inn Pub
“About Us,” Howe Sound Brewing Company website, accessed June 15, 2012,
www.howesound.com/aboutus/history.aspx
;
Papazian, “Trailblazers.”

Another creation of Mitchell's
Andrew A. Duffy, “A Perfect Pint of Craft Beer Is His Passion,”
Victoria (BC) Times Colonist,
June 17, 2009. Mitchell's partners included Paul Hadfield and Raymond Ginnever.

Mass Bay Brewing Company startup details and Harpoon Ale
Doyle and Kenary interview.

Weeping Radishes and Scottish Lords

Portland Lager details
“Brewers of Portland Lager Claim Toehold in Maine Beer Market,”
Bangor Daily News,
September 3, 1986, 18.

Details of laird's visit and could not stomach the process
David Geary, interview with the author, February 29, 2012.

“After the mash”
“History,” D. L. Geary Brewing Company website, accessed February 23, 2012,
www.gearybrewing.com/history/
.

Fundraising and other than the odd bottle of Samuel Adams
Geary interview.

He didn't really have, or particularly want
Geary interview.

“Ah … D.L. Geary's Pale Ale”
Alan Pugsley, interview with the author, February 29, 2012.

Its biggest distributive coup
Geary interview.

Catamount Brewing Company startup details
Marialisa Calta, “Soon, Catamount Amber, a ‘British' Pale Ale from Vermont,”
New York Times,
December 3, 1986, C18, column 1.

Summit Brewing Company startup details
Mark Stutrud, interview by Andy Crouch,
Beverage Magazine,
November 2004, accessed February 26, 2012,
www.beerscribe.com/stutrud.html
.

Raised $500,000 by selling 30,000 shares
“Microbreweries Tap Midwest,”
Advertising Age,
August 18, 1986, 58.

James Page Brewing details
“Beer of the Week (Vol. LV),” May 14, 2010,
www.fraterslibertas.com/2010/05/beer-of-week-vol-lv.html.

Abita start-up details and some of the purest around
Abita Brewing Company president David Blossman, interview by Andy Crouch,
The Beer in Me
(blog), September 2009,
www.thebeerinme.com/page.php?79
; Oliver,
The Brewmaster's Table,
301.

Uli Bennewitz biography and Weeping Radish start-up details
Uli Bennewitz, interview with the author, February 22, 2012.

North Carolina's first commercial brewery
Win Bassett of the North Carolina Brewers Guild, e-mail message to the author, February 24, 2012.

“If we had had Budweiser”
Bennewitz interview.

Was packed in the summers and produced 400 to 500 barrels
Ibid.

Here, There and Everywhere

He liberally sampled several
Bradford.

Defining for the first time
Ibid.

Were meant to be exacting and unforgiving
Pugsley.

Summit out of St. Paul won the gold
Craft beer lovers, or the merely curious, can while
away an afternoon searching the Brewers Association's online database of GABF medal winners: Great American Beer Festival website, “GABF Winners,”
www.greatamericanbeerfestival.com/the-competition/winners/
.

Part III

Unhappy Meals

Details on the McDonald's protest
Mary Davis Suro, “Romans Protest McDonald's,”
New York Times,
May 5, 1986, C20.

“We don't want fast food”
“Turning the Tables,”
Good,
January 7, 2010,
http://www.good.is/posts/turning-the-tables#
.

Second Careers

Ed Koch pulled a tap
Eleanor Blau and David Bird, “Burgeoning Brewery,”
New York Times,
May 14, 1986.

Koch and Potter/Hindy visits
Hindy; Reich. Hindy and Reich now both describe themselves as good friends.

Hindy biography and standing on a grandstand
Hindy; Steve Hindy and Tom Potter,
Beer School: Bottling Success at the Brooklyn Brewery
(Hoboken, NJ: Wiley, 2005), 2.

Sadat assassination
William E. Farrell, “Sadat Assassinated at Military Parade,”
New York Times,
October 6, 1981, A1.

Hindy said no
Hindy and Potter,
Beer School,
2-3.

Hindy in Brooklyn and Hindy-Anderson
Ibid., 5-10.

Davids and Goliaths

Koch wasn't sleeping
Kallman.

Samuel Adams distribution
PR Newswire, April 25, 1986.

Distributed to the White House, Camp David and Air Force One
J. Koch.

He ordered $2.7 million in equipment
Mamis, “Entrepreneur of the Year 1995.”