The Audacity of Hops: The History of America's Craft Beer Revolution (68 page)

Julie Johnson biography
Julie Johnson, interview with the author, April 7, 2010.

Bradford leaving Association of Brewers and
All About Beer
acquisition
Bradford.

Advice they got from beer writers like Randy Mosher
Randy Mosher, interview with the author, September 30, 2011.

He did his research in the pre-Internet way
Ibid.

Hieronymus and Labinsky biography
Stan Hieronymus, interview with the author, September 30, 2011.

Brand biography
Kevin Fagan, “Bay Area Reporter Bill Brand Dies,”
The San Francisco Chronicle,
February 25, 2009.

Erickson biography
Jack Erickson, “A Writer's Life,” accessed March 29, 2012,
www.jackerickson.com/Site/Jack_Erickson.html
. The
Erickson Report
lasted until 1997.

Don Russell biography
Mark Lisheron, “The Column That Became a Franchise,”
American Journalism Review,
February/March 2008.

Worked as a librarian
“Lew Bryson,” Amazon.com, accessed June 3, 2012,
www.amazon.com/Lew-Bryson/e/B001JS7L22
.

Only to discover his ignorance
Tim Webb,
Good Beer Guide Belgium,
6th ed. (Saint Albans, UK: Campaign for Real Ale, 2009), 8.

Exercised immense influence
Geary interview.

Alan Eames biography
Douglas Martin, “Alan D. Eames, 59, Scholar of Beers Around the World, Dies,”
New York Times,
February 27, 2007, section A, 17; “Alan Eames,”
Brattleboro Reformer,
February 12-14, 2007, accessed March 28, 2012,
http://www.legacy.com/obituaries/brattleboro/obituary.aspx?n=alan-eames&pid=86436273
&fhid=4763.

New Beer Rules
Stan Hieronymus, “New Beer Rules,” Appellation Beer website, accessed June 4, 2012,
http://appellationbeer.com/
.

“Ultimate Beer Run” excerpt and details
Don Russell, “Super Suds Put a Head on Sunday's Big Game,”
Philadelphia Daily News,
January 26, 1996, 31. Russell eventually turned his column writing for the
Daily News
into a franchise called Joe Sixpack.

Details on beer magazines
Stan Hieronymus, “Beer Magazines Circa 1994,” Appellation Beer website, accessed March 27, 2012,
http://appellationbeer.com/blog/beer-magazines-circa-1994/
.

Details on the “Home Brew Digest”
Patrick Babcock, e-mail message to the author, March 2012. Babcock and Karl Lutzen acquired the subscription list and Gardener's original programming scripts in 1997.

Digest posts
Home Brew Digest archives, accessed March 28, 2012,
http://hbd.org/archives.shtml
.

The Potato-Chip Epiphany

Charlie Papazian asked the ballroom
Greg Koch, interview with the author, September 30, 2011.

When it came to technology
“Bill Healy; Built Mount Bachelor Ski Resort,” Associated Press, October 29, 1993.

Cameron Healy biography
Cameron Healy, interview with the author, August 2011.

One of the most successful natural-food brands
Suzanne Marta, “Kettle Foods Brings ‘Natureal' Foods to the Mainstream,”
Salem (OR) Statesman-Journal,
August 15, 1999, 1E.

The largest potato-chips producer
PepsiCo, “Quick Facts,” February, 2011,
www.pepsico.com/Download/Frito-Lay_Quick_Facts.pdf
.

”If I could create a distinctive enough product”
Healy.

Revenues beat those of his father
Marta, “Kettle Foods Brings ‘Natureal' Foods to the Mainstream.”

A 1987 trip through northern Europe and Healy started assembling a business plan
Healy.

Hawaiian brewing history
Robert C. Schmitt, “Hawaii's Beers and Brewers,” University of Hawaii at Manoa publication, accessed April 2, 2012,
http://evols.library.manoa.hawaii.edu/bitstream/handle/10524/604/JL31149.pdf?sequence=1
.

Healy saw opportunity
Healy.

The Brewpubs Boom

Launched operations in an old newspaper pressroom
“History,” Kona Brewing website, accessed April 2, 2012,
http://konabrewingco.com/wp-content/blogs.dir/2/files/2011/05/PressKit.pdf
.

3,000 barrels produced
“Kona Brewing Company President to Keynote Brewbound's Craft Beer Session on December 5, 2011,” Kona Brewing website, accessed April 2, 2012,
http://konabrewingco.com/wp-content/blogs.dir/5/files/2012/02/Mattson-Davis-to-keynote-Brewbound-session.pdf
.

Hawaii charged brewers
Paula Gillingham, “Brewers Want State to Let Beer Flow More Freely,”
Pacific Business News,
July 27, 1997, 14.

Brewpub statistics
Gerry Khermouch, “Tapping Into the Ethos,”
Brandweek,
May 22, 1995, 34.

Legal changes in big states
Ron Ruggless, “Texans Jump on the Brewpub Bandwagon,”
Nation's Restaurant News,
April 18, 1994, 3.

Triple Rock details
“Pub,” Triple Rock website, accessed April 2, 2012,
http://triplerock.com/?page_id=7
.

Hickenlooper biography and Wynkoop start-up details
William Porter, “LoDo Pioneer John Hickenlooper's Next Challenge May Be a Run for the Mayor's Office,”
Denver Post,
July 21, 2002, L01.

Frank Day biography and businesses
Penny Parker, “Rock Bottom Sees Light of Day,”
Denver Post,
September 13, 1999, F01.

Boulder Brewing ownership and name changes
Alicia Wallace, “Boulder Beer Co. Brews Up 30 Years of History,”
Boulder (CO) Daily Camera,
September 14, 2009.

Quickly became a major hangout
Christopher Wood, “Pru Plaza Rejects Some Tenants Despite High Vacancy Rate,”
Denver Business Journal,
November 15, 1991, 5.

Red ale was a particular hit
Jon Van Housen, “Rock-Bottom Business: Downtown's New Brew Pub Is the Place to See and Be Seen,”
Colorado Business,
44.

Details on new Rock Bottoms
Alan Liddle, “Rock Bottom Accelerates ‘Brew-n-Chew' Growth,”
Nation's Restaurant News,
October 3, 1994.

Heartland Brewery details
“New Yorkers and Co.,”
New York Times,
January 1, 1995, section 13,
page 4
.

Hops Bistro & Brewery and Hops Grill & Bar details
Jack Hayes, “Hops and Harper's Heat Up Casual Dining in Southeast,”
Nation's Restaurant News,
May 17, 1993; Khermouch, “Tapping Into the Ethos.”

Hickenlooper was said to be involved
Khermouch, “Tapping Into the Ethos.”

Gordon and Biersch biographies
“Dan Gordon” and “Dean Biersch,” Gordon Biersch website, accessed April 3, 2012,
www.gordonbiersch.com/
.

With expectations of as much as $7 million
Steve Jefferson, “Beer Business Boom Brewing,”
Pacific Business News,
November 21, 1994, 1.

Could be made in the back for 20 cents
Becky Beyers, “Microbrewer Taps into Beer Market,”
USA Today,
March 24, 1995, 3B.

Criticism of brewpub chains
Khermouch, “Tapping Into the Ethos.”

Suds and the City

And that's what the papers wrote about
Bob Liff and Austin Evans Fenner, “Sud Rise a Lift to W'Burg,”
New York Daily News,
May 29, 1996, 1. Such articles were indicative of the coverage of Brooklyn Brewery then.

Details of the brewery construction and union sit-down
Hindy and Potter,
Beer School,
164-172.

Attack of the Phantom Crafts

Less than 3 percent of US beer sales
Ron Givens, “Big Brewers Notice Success of Small Guys,”
New York Daily News,
April 21, 1994, 7A.

“I don't know why the industry doesn't”
Peter V. K. Reid, “Fighting the Seventh Beer War,”
Modern Brewery Age,
May 20, 1996.

“This one is his” and head-to-head in national advertising campaigns
Jim Kirk with Cathy Taylor, “A-B Joins Elks,”
Adweek,
March 28, 1994.

“Subtle, sweet taste”
“Anheuser-Busch to Introduce Red Beer in Florida,”
New York Times,
September 30, 1994, D3.

Even a Rolling Rock Bock
Givens, “Big Brewers Notice Success of Small Guys.”

Craft brewers' reactions
Peter Rowe, “Trouble Brewing: Big Companies Tap Into Craft-Beer Market,”
San Diego Union-Tribune,
October 29, 1997.

Blue Moon background
Donald Breed, “Blue Moon Brewers Full of Ideas,”
Providence (RI) Journal-Bulletin,
December 3, 1997, 3F.

States and virtually overnight
“Coors Unveils Microbrews,”
Marketing News TM,
October 9, 1995, 14.

Guide notes
Seamus Campbell and Robin Goldstein,
The Beer Trials
(New York: Fearless Critic Media, 2010), 91, 125.

“Budhook” and the Bull Beer Market

Redhook IPO background and if it weren't for capacity constraints
M. Sharon Baker, “Redhook IPO Won't Slake Anheuser-Busch's Thirst,”
Puget Sound Business Journal,
July 14, 1995, 14.

“A screaming winner”
Ibid.

Koch's reaction
George Gendron, “Brewed Awakening,”
Inc.,
October 1, 1994.

Portsmouth Brewery background
“A History of Beer, As We See It,” Portsmouth Brewery website, accessed April 8, 2012,
http://portsmouthbrewery.com/our_beers_brewery/a_history_of_beer_as_we_see.html
.

Smuttynose start-up details
“Peter Egelston,” Smuttynose Brewery website, accessed April 8, 2012,
http://smuttynose.com/staff/peter_egelston_company_pres.html
.

“The future is in your hands”
Andrea Foote and Maxim Lenderman, “Of Two Minds,”
Beverage World Periscope Edition,
May 31, 1996.

Were starting to question the basic premise
Andrew Leckey, “Trendy Suds Could Just Be Duds,”
Cleveland Plain Dealer,
February 12, 1996, 2D.

Thomas Kemper-Hart deal
“A Little Background About Thomas Kemper Soda Co.,” Thomas Kemper website, accessed April 9, 2012,
www.tksoda.com/files/press/Company_Background.pdf
.

Pyramid IPO details
“Hart Brewing Co. Joins the IPO Boom,”
Modern Brewery Age,
December 25, 1995.

“Primary phase”
“Leading Microbrewer Breaks Ground in California,” Business Wire, January 26, 1996.

Wine IPO details
“Mondavi Winery Sells 2.5 Million Shares in IPO,” Associated Press, June 11, 1993.

Bernau's endgame
J. L. Sullivan, “Portland's Bernau to Try His Suds, Stock in OC,”
Orange County Business Journal,
September 26, 1994, 12.

To endow a fermentation science
“Nor'wester Brewing Co. Endows Fermentation Studies Professorship at OSU,”
Modern Brewery Age,
February 26, 1996.

Frederick Brewing start-up details
Dan Moreau, “Personal Finances,”
Kiplinger's Personal Finance,
February 1994, 140.

Frederick Brewing expansion
Dan Moreau, “Microbrewery Is Still Hopping,”
Kiplinger's Personal Finance,
August 1996, 10; “A Brewery in Turn-around,”
Modern Brewery Age,
September 10, 2001.

Biggest craft brewery by sales
Ralph Berrier Jr., “Head Brewer Crafts Ales,”
Roanoke (VA) Times,
July 11, 1998, 1.

Pete's Brewing and Boston Beer production numbers
“Crowd Hops on IPO Shares of Nation's Top Craft Brewer,” Bloomberg Business News, November 22, 1995.

Didn't want to leave any heirs
Bronder.

An undeclared price war
Doyle and Kenary interview. Various media reports at the time tell of price wars, particularly in larger markets like Chicago and New York.

Pete's Brewing as an IPO prospect, including Northern California brewery plans
“New Issues—Pete's Brewing Company (WIKD, 25, NASDAQ) Avoid,”
Standard & Poor's Emerging & Special Situations,
November 13, 1995.

“At the expense of some of our competitors”
Steve Dwyer, “Hail to the Ale,”
Prepared Foods,
October 1996, 28.

“63 in ‘93”
Kallman.

Koch arranged for consumers
Floyd Norris, “Boston Beer Has an Unusual Public Offering Gimmick,”
New York Times,
November 2, 1995, D12.

Boston Beer shares
“As IPO Looms, a Look at Boston Beer Company,”
Modern Brewery Age,
August 21, 1995.

Koch versus Busch worth
James E. Causey, “Brewer Has Intoxicating Rise in Value,”
Milwaukee Journal Sentinel,
December 5, 1995, Business, 1.

Trading 37 times higher
Andrew Leckey, “Beer Stock Froth Sometimes Chased with Bitter Earnings,”
Chicago Tribune,
February 4, 1996, C3.

“Craft beer has become the ‘in thing'
“Hart Brewing Co. Joins the IPO Boom.”

Last Call for the Old Days

Lindenbusch biography
Ron Lindenbusch, interview with the author, March 22, 2012.

Vijay Mallya yacht interview
Shailaja Neelakantan, “Here Comes the Kingfisher,”
Forbes,
July 28, 1997, 50.

Then things went from bad to worse
Mike Francis, “Nor'wester Hopes for Best,”
Oregonian
(Portland), May 2, 1997, B01.