The Audacity of Hops: The History of America's Craft Beer Revolution (67 page)

Who by now was running
Ibid.

“I'm almost 40”
Ibid.

Heineken-Boston Lager contest
“Brew Ha-Ha,”
MacNeil-Lehrer Newshour,
transcript, August 26, 1986.

500 Miles in a Rented Honda

“You don't have to own your own brewery”
Slosberg,
Beer for Pete's Sake,
67.

They drove 500 miles in a rented Honda
Bronder. Pete's would eventually switch to the Minnesota Brewing Company for its contract brewing.

New York Minutes

“Do you know who Milton is?”
Hindy and Potter,
Beer School,
25.

“What makes you think”
Ibid., 34.

It would lose more than $1 million
Mary Fran Gleason, “Miller, Bud to Boost Production; Matt Hopes to Survive,”
Syracuse (NY) Post-Standard,
February 6, 1989.

Matt could not compete
Nick Matt, interview with the author, February 23, 2012.

They talked for the next 15 minutes
Hindy and Potter,
Beer School,
34.

Henry James's novella
“F. X. Matt II Dies at 67,”
Modern Brewery Age,
January 22, 2001.

Moeller and the recipe for Brooklyn Lager
Hindy and Potter,
Beer School,
27-28.

Raised $300,000 and Hindy returned briefly
Ibid., 66-67.

Glaser's design
Ibid., 26.

First deliveries and first bottles to Manhattan via water taxi
Steve Hindy, “Powered with Pride in Brooklyn,”
All About Beer,
November 2007; John E. Pepper, “Upscale Beer Segment Bucking the Trend,”
Modern Brewery Age,
July 10, 1989.

On Meserole Street
Hindy and Potter,
Beer School,
79.

15,000 barrels in annual sales and distribution in 22 states
Reich.

Reich quotes; scored big on another investment
Hindy and Potter,
Beer School,
158-59, 212.

The Revolution, Televised

Details on
Beer Hunter
episode
“California Pilgrimage,”
The Beer Hunter,
August 30, 1990. Accessed on YouTube March 3, 2012,
www.youtube.com/watch?v=CtmxXgKU1o0
. Anchor Steam was the only American brand in the opening montage.

One in four beers sold in the country
Rich Exner, “Microbreweries Big Products in Small Pubs,” UPI, December 25, 1988.

Brewpubs were illegal
“Micro Conference Looks into Future,”
Modern Brewery Age,
September 18, 1989, 1.

Produced an estimated 120,000 barrels
“Local Beers Brewing Popularity,”
Chicago Tribune
, January 29, 1989, 11. Readers should realize that production estimates throughout this book are just that. Often they were self-reported figures from individual breweries that were then culled for aggregate numbers.

Details of pioneering first
Tim Blangger, “Tradition Is Brewing,”
Allentown (PA) Morning Call,
February 5, 1987; David Enscoe, UPI, December 10, 1989.

Hood River Brewing details
Jonathan Nicholas, “Ale-ing Economy Gets Set to Take Off,”
Oregonian
(Portand), November 9, 1987, B01; Jonathan Nicholas, “New Venture Proceeding at Full Sail,”
Oregonian
(Portand), June 27, 1988, C01.

Great Lakes Brewing details
Janet H. Cho, “Patrick Conway, the Man Behind Great Lakes Brewing and Christmas Ale,”
Cleveland Plain Dealer,
July 17, 2011, A1; “Local Beers Brewing Popularity.”

Connecticut Brewing Company details
Vincent M. Valvo, “Hale-Bent to Join Micro-Age (No, We're Not Talking Computers),”
Intercorp,
December 9, 1988, 35.

Deschutes Brewing details
“Q&A: Gary Fish, Founder and CEO, Deschutes Brewery,”
Oregon Business,
October 2008.

Long Trail Brewing details
Andy Crouch, “Welcome to the Age of Craft Brewery Consolidation,” BeerScribe.com, November 24, 2009,
www.beerscribe.com/2009/11/24/welcome-to-the-age-of-craft-brewery-consolidation-long-trail-to-buy-otter-creek-brewing/
.

Dean Biersch and Dan Gordon details
Alan Liddle, “Biersch Proves Foam Is Where the Heart Is,”
Nation's Restaurant News,
July 17, 1989, 3.

Rogue River Brewing details
Rogue Ales website, accessed March 5, 2012,
www.rogue.com
.

Sierra Nevada's East 20th Street expansion and Grossman was especially pleased
Ken Grossman, interview with the author, April 26, 2012; Burton,
Hops and Dreams,
95-99.

Details on Chicago breweries
Curtis Hartman, “New Brew,”
Inc.,
April 1, 1988, 86; “Brewpubs Foam Up in Chicago,”
Nation's Restaurant News,
May 16, 1988, F110.

A Manifesto and Arnold Schwarzenegger

First International Slow Food Congress in its officious tracks
Florence Fabricant, “Slow Food Congress Fights for Culinary Culture,”
Nation's Restaurant News,
January 14, 1991.

Slow Food manifesto
Carlo Petrini,
Slow Food: The Case for Taste
(New York: Columbia University Press, 2001), xxiii-xiv.

New York press conference
Florence Fabricant, “A Faintly Amused Answer to Fast Food,”
New York Times,
November 18, 1989, C10.

Coming off a decade-long fitness craze
Noel Zavoral, “Rating the Exercise Videos: All the Views That Are Fit to Rent,”
Minneapolis Star Tribune,
February 23, 1992, 16C.

Home-gym suppliers did tens of thousands
Cathy Hindaugh, “Home Bodies Bumping Up Sales of Fitness Equipment Retailers,”
Warfield's Business Journal,
January 31, 1992.

An “earlier, slower” time
Fabricant, “Slow Food Congress Fights for Culinary Culture.”

The Value of Gold

It was a precarious time
Gleason, “Miller, Bud to Boost Production”; Matt interview.

Brewery's gold medal and decision to focus on Saranac
Matt interview.

“The Tyranny of Fast Growth”

Baghdad bombing details
Kim Murphy and David Lauter, “Bush Vow: Wipe Out Missiles,”
Los Angeles Times,
January 19, 1991, A1.

Magee biography and “I went from earning in the strong six figures”
Tony Magee, unpublished, unpaginated memoir, shared with the author in late 2011; Tony Magee, e-mail message to the author, March 30, 2012. The memoir would be published by Charles Pinot in November 2012 as
The Lagunitas Story
by Tony Magee.

Marin Brewing details
Brett Ainsworth, “Marin Brewing Co. Has Anchored Country Mart Through Center's Rough Times,” Patch.com, December 28, 2010,
http://larkspurcortemadera.patch.com/articles/marin-brewing-co-has-anchored-country-mart-through-centers-rough-times
.

“That is not a question” and Magee's big break
Magee memoir.

Grundy tank descriptions
Archive Grundy Tank Page website, accessed March 12, 2012,
www.soundbrew.com/grundy.html
.

Cross-Magee deal and early Lagunitas details
Magee memoir; Magee.

Decision to lead with an I.P.A.
Magee memoir.

“Tyranny of fast growth”
Ibid.

Finding Role Models, Defying Labels

Red Bell startup details and Bell quotes
Marilyn Joyce, “Bond Trader Whets His Appetite with His Own Phila.-based Brew,”
Philadelphia Business Journal,
October 29, 1993, 3.

Jumping by double-digit percentages annually
Sheryll Poe, “Crowded Market Leaves Some Microbrew Makers Tapped Out,”
Austin American-Statesman,
May 30, 2000.

“Heady as prom queens”
Julie Flaherty, “Now, the Glass Is Half-Empty,”
New York Times,
May 30, 2000, C1, column 2.

Jersey Premium Lager details
Donald Janson, “New Beer Makes a Pitch for the Upscale Market,”
New York Times,
October 30, 1988, section 12NJ,
page 1
, column 3.

Had proven extraordinarily popular
Kim Tschudy, “Sales Rosy for New Glarus Brewery's Cherry Beer,”
Madison (WI) Capital Times,
December 8, 1994, 6B.

Dan and Deb Carey biographies
“Brew Crew,” New Glarus Brewing Company website, accessed March 14, 2012,
www.newglarusbrewing.com/index.cfm/brewery/brewcrew
.

“It's like eating fast food”
Mike Ivey, “New Glarus Brewmaster a Purist with Credentials,”
Madison (WI) Capital Times,
October 6, 1994, B1.

Shipyard start-up details
Pugsley; “Our Team,” Shipyard website, accessed March 14, 2012,
www.shipyard.com/sub/aboutus/team.html
.

George Stranahan biography and Flying Dog start-up details
Roger Fillion, “Rebel with a Cause,”
Rocky Mountain News
(Denver), September 22, 2007.

Victory Brewing start-up details
“About Victory,” Victory Brewing Company website, accessed June 16, 2012,
www.victorybeer.com/about-victory
.

Magic Hat start-up details
“Vermont's Small Breweries Are Big Business,”
Modern Brewery Age,
March 31, 1997.

Kim Jordan was passing her Fridays and $60,000 in start-up costs
Kim Jordan, interview with the author, May 17, 2012. New Belgium was incorporated with Colorado on March 11, 1993.

Idea sprang from trips to Belgium
Ibid.

Odell Brewing and what the Anheuser-Busch plant just north
Dick Kreck, “Fort Collins Breweries Friendly Rivals,”
Denver Post,
December 21, 1994, E01.

Pregnant with their second child
Jordan interview.

Buccaneer Gold
Leslie J. Allen, “Brewing the Better Business Plan,”
Philadelphia Inquirer,
November 8, 1993.

“If we can get people”
Joyce, “Bond Trader Whets His Appetite.”

Ghosts Around the Machines

“Center of attention”
Douglas Jehl, “President Begins a Lobbying Blitz for Trade Accord,”
New York Times,
November 9, 1993, A1.

NAFTA debate
“NAFTA: Ross Perot and Al Gore Debate 1993 (1/8),” YouTube video, 9:00, from a televised 1993 CNN debate, posted by “Mike Hansel,” November 7, 2008,
www.youtube.com/watch?v=5yww5Z3PJIs&list=PL90122AE3819C3C13&index=1&feature=plpp_video
.

Details on manufacturing jobs
Barnaby J. Feder, “A Surprise: Blue-Collar Jobs Rebound,”
New York Times,
December 6, 1993, D1.

Cherry Brew and Naked Hockey

Calagione biography and first homebrew
Sam Calagione,
Brewing Up a Business: Adventures in Beer from a Founder of Dogfish Head Craft Brewery
(Hoboken, NJ: Wiley, 2011), 1-10.

His father … was not amused
Bilger, “A Better Brew.”

“The beer was the hit of the party” and beer epiphany
Calagione,
Brewing Up a Business,
10; Sam Calagione, e-mail message to the author, July 2012.

In Prime Time

Pete Slosberg had not counted on the cop
Slosberg,
Beer for Pete's Sake,
135-37.

Commercial details
Slosberg 137; “Pete's Wicked Ale -TV Ad For Beer – Pete Signing Autographs, City Cop Asks for Permit,” YouTube video, 0:33, posted by “lordielordie,” September 15, 2009,
www.youtube.com/watch?v=y7yJteNmryU&feature=related
.

Aired in 1994 in major markets
John Flinn, “Pete's Aims to Be Mega-Microbrewer,”
Denver Post,
August 28, 1994, I4.

Sell 2.5 million cases of beer in forty-one states
Robert Emproto, “Thumping the Tub for Microbrews, Pete's Ale Grows at Wicked Rates,”
Beverage World,
vol. 113, September 30, 1994, 1; “Specialty Beer Market Increases 60 Percent in 1994,” Business Wire, February 16, 1995.

Were growing exponentially compared to
Dick Kreck, “Festival to Pour 1,200 Beers,”
Denver Post,
October. 19, 1994, E1; Gene Sloan, “Tapping Micros' Success,”
USA Today,
October 21, 1994, A1. The production share is an estimate and comes from the figure 1.67 million barrels for all craft brewers and brewpubs in 1993. Boston Beer's share was 450,000.

“Industry writers can't get”; “It's the judgment of your peers”
Kreck, “Festival to Pour 1,200 Beers.”

The youthful new president
Karen Ball, “Doting Father, Card Player, Crossword Fan—Bill Clinton at Ease,” Associated Press, July 8, 1992.

“Skip the fattening deserts”
“Valentine's Day Anxiety? A Beer Lover's Survival Guide to February 14,” PR Newswire, January 26, 1995.

“I resent it”
Bill Atkinson, “Has Spuds Met His Match?,”
Business Journal San Jose,
May 11, 1987, 2.

Opened a brewery in early 1989
Bob MacDonald, “Now Brewing in Jamaica Plain,”
Boston Globe,
February 23, 1989, 10.

He placed inside the cornerstone
J. Koch; Papazian.

Was given to killing cats
J. Koch.

The company would talk about plans
Charlie McCollum, “Texas Beer Importer Buys Pete's Brewing Co. of Belmont, Calif.,”
San Jose Mercury News,
May 3, 1998.

Critical Mass

CD-ROM details
“CD-ROM Gives a Taste of Best in Beers,”
San Francisco Examiner,
July 17, 1995.