Hagstrom, Robert G.
The Warren Buffett Way.
Hoboken, NJ: John Wiley & Sons, 2005.
Haig, Matt.
Brand Failures: The Truth About the Biggest Branding Mistakes of All Time
. London: Kogan Page, 2003.
Haig, Matt.
Brand Royalty: How the World’s Top 100 Brands Thrive & Survive.
London: Kogan Page, 2004.
Hayden, Tom, ed.
The Zapatista Reader
. New York: Nation Books, 2001.
Hays, Constance L.
The Real Thing: Truth and Power at the Coca-Cola Company
. New York: Random House, 2004.
Johnston, David Cay.
Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich—and Cheat Everybody Else
. New York: Portfolio, 2003.
Kahn, E. J.
The Big Drink: An Unofficial History of Coca-Cola
. London: Max Reinhardt, 1960.
Kakabadse, Andrew, and Mette Morsing.
Corporate Social Responsibility: Reconciling Aspiration with Application
. Houndmills, England: Palgrave Macmillan, 2006.
Kamdar, Mira.
Planet India: How the Fastest-Growing Democracy Is Transforming America and the World
. New York: Scribner, 2007.
Kaufman, Francine R.
Diabesity: The Obesity-Diabetes Epidemic That Threatens America—and What We Must Do to Stop It
. New York: Bantam, 2005.
Kay, Ira T.
CEO Pay and Shareholder Value: Helping the U.S. Win the Global Economic War
. Boca Raton, FL: St. Lucie Press, 1998.
Kelly, Marjorie.
The Divine Right of Capitalism: Dethroning the Corporate Aristocracy
. San Francisco: Barrett-Koehler, 2003 (orig. pub. 2001).
Kennedy, Allan A.
The End of Shareholder Value
. Cambridge, MA: Perseus, 2002.
Kirk, Robin.
More Terrible Than Death: Massacres, Drugs, and America’s War in Colombia
. New York: Public Affairs, 2003.
Klein, Naomi.
Fences and Windows: Dispatches from the Front Lines of the Globalization Debate
. New York: Picador, 2002.
Klein, Naomi.
No Logo: Taking Aim at the Brand Bullies
. New York: Picador, 1999.
Korten, David.
The Post-Corporate World: Life After Capitalism
. West Hartford, CT, and San Francisco: Kumarian Press and Berrett-Koehler, 1999.
Korten, David.
When Corporations Rule the World
. West Hartford, CT, and San Francisco: Kumarian Press and Berrett-Koehler, 1995.
Kotler, Philip, and Nancy Lee.
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
. Hoboken, NJ: John Wiley & Sons, 2005.
Kuisel, Richard.
Seducing the French: The Dilemma of Americanization
. Berkeley: University of California Press, 1993.
Lodge, George, and Craig Wilson.
A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy
. Princeton, NJ: Princeton University Press, 2006.
Lofland, Cheryl Harris.
The National Soft Drink Association: A Tradition of Service
. Washington, DC: National Soft Drink Association, 1986.
López, Ann Aurelia.
The Farmworkers’ Journey
. Berkeley: University of California Press, 2007.
Louis, J. C., and Harvey Yazijian.
The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and PepsiCo, Inc
. New York: Everest House, 1980.
Ludwig, David.
Ending the Food Fight: Guide Your Child to a Healthy Weight in a Fast Food/Fake Food World
. New York: Houghton Mifflin, 2007.
Martin, John D., and J. William Petty.
Value Based Management: The Corporate Response to the Shareholder Movement
. Boston: Harvard Business School Press, 2000.
Martin, Milward W.
Twelve Full Ounces: The Story of Pepsi-Cola.
New York: Holt, Rinehart and Winston, 1962.
Maupin, Melissa.
The Story of Coca-Cola.
Mankato, MN: Smart Apple Media, 2000.
McQueen, Humphrey.
The Essence of Capitalism: The Origins of Our Future
. Montreal: Black Rose Books, 2003.
Mentinis, Mihalis.
Zapatistas: The Chiapas Revolt and What It Means for Radical Politics
. London: Pluto, 2006
Michaels, David.
Doubt Is Their Product: How Industry’s Assault on Science Threatens Your Health
. Oxford, England: Oxford University Press, 2008.
Mintz, Stanley W.
Tasting Food, Tasting Freedom: Excursions into Eating, Culture, and the Past
. Boston: Beacon, 1996.
Montague, Read.
Why Choose This Book? How We Make Decisions.
New York: Dutton, 2006.
Mooney, Chris.
The Republican War on Science
. New York: Basic Books, 2005.
Nash, June.
In the Eyes of the Ancestors: Belief and Behavior in a Maya Community
. New Haven, CT, and London: Yale University Press, 1970.
Nestle, Marion.
Food Politics: How the Food Industry Influences Health and Nutrition
. Berkeley and Los Angeles: University of California Press, 2007 (orig. pub. 2002).
Nownes, Anthony J.
Pressure and Power: Organized Interests in American Politics
. Boston: Houghton Mifflin, 2001.
Ogilvy, David.
Confessions of an Advertising Man.
New York: Atheneum, 1980 (orig. pub. 1963).
Ogilvy, David.
Ogilvy on Advertising
. New York: Crown, 1983.
Okie, Susan.
Fed Up: Winning the War Against Childhood Obesity
. Washington, DC: Joseph Henry, 2005.
Oliver, J. Eric.
Fat Politics: The Real Story Behind America’s Obesity Epidemic
. New York: Oxford University Press, 2006.
Oliver, Thomas.
The Real Coke, the Real Story
. New York: Penguin, 1987.
Packard, Vance.
The Hidden Persuaders
. New York: Simon & Schuster, 1953.
Palacios, Marco.
Between Legitimacy and Violence: A History of Colombia, 1875-2002
. Durham, NC: Duke University Press, 2006.
Palazzini, Fiora Steinbach.
Coca-Cola Superstar
. New York: Barron’s, 1988.
Patel, Raj.
Stuffed and Starved: Markets, Power, and the Hidden Battle for the World Food System
. Hoboken, NJ: Melville House, 2007.
Pearce, Fred.
When Rivers Run Dry: Water, the Defining Crisis of the Twenty-first Century
. Boston: Beacon, 2006.
Pendergrast, Mark.
For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
. New York: Basic Books, 2000 (orig. pub. 1993).
Petretti, Allan.
Petretti’s Coca-Cola Collectibles Price Guide
, 10th ed. Dubuque, IA: Antique Trader Books, 1997.
Pollan, Michael.
In Defense of Food: An Eater’s Manifesto.
New York: The Penguin Press, 2008.
Pomeranz, Kenneth, and Steven Topik.
The World That Trade Created: Society, Culture, and the World Economy
. Armonk, NY: M. E. Sharpe, 2006.
Popkin, Barry.
The World Is Fat: The Fads, Trends, Policies, and Products That Are Fattening the Human Race
. New York: Avery, 2009.
Postrel, Virginia.
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
. New York: HarperCollins, 2003.
Prokosch, Mike, and Laura Raymond, eds.
The Global Activist’s Manual: Local Ways to Change the World
. New York: Thunder’s Mouth Press/Nation Books, 2002.
Randazzo, Sal.
The Myth Makers: How Advertisers Apply the Power of Classic Myths and Symbols to Create Modern Day Legends
. Chicago: Probus, 1995.
Rappaport, Alfred.
Creating Shareholder Value: A Guide for Managers and Investors
. New York: Free Press, 1998 (orig. pub. 1986).
Reichert, Tom.
The Erotic History of Advertising
. Amherst, NY: Prometheus, 2003.
Reis, Al, and Laura Reis.
The Origin of Brands: Discover the Natural Laws of Product Innovation and Survival
. New York: HarperBusiness, 2004.
Reis, Al, and Jack Trout.
The 22 Immutable Laws of Marketing
. New York: HarperBusiness, 1993.
Reitan, Ruth.
Global Activism
. New York: Routledge, 2007.
Riley, John J.
Organization in the Soft Drink Industry: A History of the American Bottlers of Carbonated Beverages.
Washington, DC: American Bottlers of Carbonated Beverages, 1946.
Rowland, Sanders, with Bob Terrell.
Papa Coke: Sixty-five Years Selling Coca-Cola
. Asheville, NC: Bright Mountain, 1986.
Royte, Elizabeth.
Bottlemania: How Water Went on Sale and Why We Bought It
. New York: Bloomsbury USA, 2008.
Rubin, Barry, and Judith Colp Rubin.
Hating America: A History
. London: Oxford University Press, 2004.
Schildt, Axel, and Detlef Siegfried, eds.
Between Marx and Coca-Cola: Youth Cultures in Changing European Societies, 1960-1980.
New York: Berghahn, 2006.
Schlosser, Eric.
Chew on This: Everything You Don’t Want to Know About Fast Food
. Boston: Houghton Mifflin, 2006.
Schlosser, Eric.
Fast Food Nation: The Dark Side of the All-American Meal
. New York: Houghton Mifflin, 2002 (orig. pub. 2001).
Schofield, Robert E.
The Enlightenment of Joseph Priestley: A Study of His Life and Work from 1733 to 1773.
Philadelphia: Pennsylvania State University Press, 1997.
Schor, Juliet B.
Born to Buy
. New York: Scribner, 2004.
Schrank, Jeffrey.
Snap, Crackle, and Popular Taste: The Illusion of Free Choice in America.
New York: Dell, 1997.
Schutzman, Mady.
The Real Thing: Performance, Hysteria, & Advertising
. Hanover, NH, and London: Wesleyan University Press, 1999.
Shartar, Martin, and Norman Shavin.
The Wonderful World of Coca-Cola
. Atlanta: Perry Communications, 1978.
Shell, Ellen Ruppel.
The Hungry Gene: The Inside Story of the Obesity Industry
. New York: Grove Press, 2002.
Shiva, Vananda.
Water Wars: Privatization, Pollution, and Profit
. Cambridge, MA: South End, 2002.
Shulman, Seth.
Undermining Science: Suppression and Distortion in the Bush Administration
. Berkeley: University of California Press, 2006.
Silverstein, Michael J., and Neil Fiske, with John Butman.
Trading Up: The New American Luxury
. New York: Portfolio, 2003.
Simon, Michele
. Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back.
New York: Nation Books, 2006.
Simontacchi, Carol.
The Crazy Makers: How the Food Industry Is Destroying Our Brains and Harming Our Children
. New York: Jeremy P. Tarcher, 2000.
Singer, Peter.
One World: The Ethics of Globalization
. New Haven, CT: Yale University Press, 2002.
Sivulka, Juliann.
Soap, Sex, and Cigarettes: A Cultural History of American Advertising
. Belmont, CA: Wadsworth, 1998.
Smith, Adam.
An Inquiry into the Nature and Causes of the Wealth of Nations
. London: T. Nelson & Sons, 1895 (orig. pub. 1776).
Snitow, Alan, and Deborah Kaufman, with Michael Fox.
Thirst: Fighting the Corporate Theft of Our Water
. San Francisco: John Wiley & Sons, 2007.
Solnit, David, and Rebecca Solnit.
The Battle of the Story of the Battle of Seattle
. Edinburgh, Scotland: AK Press, 2009.
Spurlock, Morgan.
Don’t Eat This Book: Fast Food and the Supersizing of America
. New York: G. P. Putnam’s Sons, 2005.
Standage, Tom.
A History of the World in 6 Glasses
. New York: Walker, 2005.
Stiglitz, Joseph E.
Globalization and Its Discontents
. New York: W. W. Norton, 2002.
Stiglitz, Joseph E.
Making Globalization Work
. New York: W. W. Norton, 2006.
Sullivan, Luke.
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
. San Francisco: John Wiley & Sons, 2003 (orig. pub. 1998).
Summers, B. J.
B. J. Summers’ Guide to Coca-Cola: Identifications, Current Values.
Paducah, KY: Collector Books, 2003.
Sutherland, Max, and Alice K. Sylvester.
Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why
. St. Leonard’s, Australia: Allen & Unwin, 2000 (orig. pub. 1993).
Tchudi, Stephen N.
Soda Poppery: The History of Soft Drinks in America
. New York: Charles Scribner’s Sons, 1986.
Tedlow, Richard.
New and Improved: The Story of Mass Marketing in America
. New York: Basic Books, 1990.
Thomas, Mark.
Belching Out the Devil: Global Adventures with Coca-Cola
. New York: Nation Books, 2009.
Thomas, Susan Gregory.
Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds
. Boston: Houghton Mifflin, 2007.
Tungate, Mark.
Ad Land: A Global History of Advertising
. London: Kogan Page, 2007.
Turner, E. S.
The Shocking History of Advertising!
New York: E. P. Dutton, 1953.
Veblen, Thorstein.
The Theory of the Leisure Class
. Amherst, NY: Prometheus, 1998 (orig. pub. 1899).
Vogel, David.
Fluctuating Fortunes: The Political Power of Business in America
. New York: Basic Books, 1989.
Wagnleitner, Reinhold.
Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War.
Chapel Hill: University of North Carolina Press, 1994.
Walker, Rob.
Buying In: The Secret Dialogue Between What We Buy and Who We Are
. New York: Random House, 2008.
Wansink, Brian.
Mindless Eating: Why We Eat More Than We Think
. New York: Bantam, 2006.