The Coke Machine (59 page)

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Watson, James L., and Melissa L. Caldwell, eds.
The Cultural Politics of Food and Eating
. Malden, MA: Blackwell, 2005.
Watters, Pat.
Coca-Cola: An Illustrated History
. Garden City, NY: Doubleday, 1978.
Weller, Worth H.
Conflict in Chiapas: Understanding the Modern Mayan World
. North Manchester, IN: DeWitt, 2000.
Wiley, Harvey Washington.
The History of a Crime Against the Food Law.
Washington, DC: Harvey W. Wiley, 1929.
Wilson, Timothy D.
Strangers to Ourselves: Discovering the Adaptive Unconscious
. Cambridge, MA: The Belknap Press, 2002.
Wolf, Martin.
Why Globalization Works
. New Haven, CT: Yale University Press, 2004.
Wrynn, V. Dennis.
Coke Goes to War
. Missoula, MT: Pictorial Histories, 1996.
Young, James Harvey.
The Toadstool Millionaires: A Social History of Patent Medicines in America Before Federal Regulations
. Princeton, NJ: Princeton University Press, 1961.
Young-Witzel, Gyvel, and Michael Karl Witzel.
The Sparkling History of Coca-Cola
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Zaltman, Gerald.
How Customers Think: Essential Insights into the Mind of the Market
. Boston: Harvard Business School Press, 2003.
Zyman, Sergio.
The End of Marketing As We Know It
. New York: HarperBusiness, 1999.
Index
ABA.
See
American Beverage Association
Abrams, Frank
Acuff, Daniel
Adams, Samuel Hopkins
advertising and marketing
aspirational advertising
atmosphere advertising
branding
budgets for
celebrity endorsements
to children
Coca-Cola Men
Coke as medicine and refreshment
depth techniques
dimensionalizing
gathering of personal information
Great Depression campaign
Harry Potter movie campaign
idea represented by product
in magazines
market segmentation
online
of patent medicine
product placement
Santa Claus image
sexual imagery
slogans
statistical analysis for
subliminal advertising
trademark script
truthful advertising campaign
world peace campaign
World War II campaign
Ajayan
Alien Tort Claims Act (ATCA)
Colombia case
purpose and use of
Turkey case
Alinsky, Saul
Allen, Frederick
Alliance for a Healthier Generation
Alm, John
American Beverage Association (ABA; formerly National Soft Drink Association)
on banning of bottled water at municipal functions
on bottle recycling bills
name change
on obesity problem
on publicity over benzene contamination
sale of VitaminWater in schools
on school soda sales
American Heart Association
American Idol
Aponte, Alejo
Apovian, Caroline
Arana, Marcos
Araujo, Erin
aspartame
ATCA.
See
Alien Tort Claims Act
Austin, J. Paul
Backer, Bill
Bakan, Joel
Banerjee, Nantoo
Bansal, Sanjay
Banzhaf, John
Barnet, Richard J.
BBC, report on toxic sludge in India
Bebidas y Alimientos de Urabá.
See
Coca-Cola Colombia
benzene contamination of soft drinks
Berkeley Media Studies Group
Bessenden, Bob
Beverage Institute for Health and Wellness
Bijoy, C. R.
Billingsley, Lori
Bjorhus, Kari
Blumenthal, Richard
bottle sizes
bottled water.
See
Dasani bottled water
bottlers
channel stuffing
conflicts with parent company
franchise system
labor standards
minority ownership by Coca-Cola Company
overseas expansion
See also
Coca-Cola Colombia; Coca-Cola FEMSA; Coca-Cola India
bottles, plastic
Bragman, Michael
Brazil
Bushey, John
caffeine
CAI (Corporate Accountability International)
Campaign to Stop Killer Coke
alliance with United Students Against Sweatshops
attack on Coca-Cola brand image
breakdown of
Coca-Cola corporate response to
Coca-Cola negotiations with college administrators
college appeals
demand for independent investigation
as globalized campaign
Candler, Asa G.
Candler, Howard
Cardello, Hank
Cardona, Adolfo
Carter, Jimmy
Castro, Gustavo
Center for Consumer Freedom (CCF)
Center for Science in the Public Interest (CSPI)
Centers for Disease Control and Prevention (CDC)
Centre for Science and Environment (CSE)
children, marketing to.
See also
school soda contracts
Chiquita Brands International
Chomsky, Avi
Clinton, Bill
Coca-Cola Collectors Club
Coca-Cola Colombia
aid to victims of violence
guerrilla tactics against
International Labour Organization investigation
lawsuit against
market growth
Monserrate investigation
relationship with paramilitaries
working conditions and wages
See also
Campaign to Stop Killer Coke; SINALTRAINAL
Coca-Cola Company
Coca-Cola name
growth
hundredth-anniversary celebration
image as asset
incorporation
market share
new products
sales
stock prices
value of company
See also specific people; specific topics
Coca-Cola Enterprises
Coca-Cola Export Corporation
Coca-Cola FEMSA
acquisition of Panamco
advertising and marketing
high-fructose corn syrup use
political access
pricing of beverages
production rate
profits
protest against
school construction projects
school soda contracts
water usage and dumping rights
See also
Panamco
Coca-Cola Foundation
Coca-Cola India
advertising strategy
distribution of sludge as fertilizer
environmental audit of
groundwater depletion
Killer Coke campaign against
labor disputes
market share
ownership of
pesticide residue in product
plant closings
rainwater harvesting
reentry into market
villager protest against
wastewater discharge
wastewater treatment
water pollution
Coca-Cola Recycling
cocaine
Coke.
See
Coca-Cola Company
Coke Studios
Cola Wars
Collingsworth, Terry
Burma case
Colombia case
on corporations in warring countries
Guatemala case
interest in labor issues
on Killer Coke campaign
Turkey case
withdrawal from SINALTRAINAL representation
Colombia, civil war in.
See also
Coca-Cola Colombia
Corporate Accountability International (CAI)
corporate campaigns.
See also
Campaign to Stop Killer Coke
corporations
accountability under Alien Tort Claims Act
backlash against
downsizing and overseas relocation
as form of business
obligation to shareholders
power of
See also
CSR (corporate social responsibility)
Correa, Javier
Creative Artists Agency
CSE (Centre for Science and Environment)
CSPI (Center for Science in the Public Interest)
CSR (corporate social responsibility)
Coca-Cola Foundation
code of conduct
concept of
environmental initiatives
exercise program
“halo effect,”
philanthropic causes
plastic bottle recycling
rainwater harvest and farmer support
school construction
social branding
Daft, Douglas
D’Arcy, William
D’Arcy Agency
Dasani bottled water
advertising and marketing
backlash against
brand image
displacement of tap water
environmental impact of plastic bottles
market stagnation
municipal water source
overseas marketing
price of
production process
purity claims
safety and quality standards
sales and profits
secret formula
Tap Water Challenge taste test
Daynard, Dick
DeRose, Dan
diabetes
Diet Coke
Dobbs, Sam
Domac, Jackie
Domínguez, Juan Ignacio
Dorfman, Lori
Doss, Joe
Downs, John
Duggan, Keith
Eisenhower, Dwight D.
The Energy and Resources Institute (TERI)
Enrico, Roger
Enviga
environmental issues
Coca-Cola Company initiatives
contaminated sludge as fertilizer
pesticide residue in beverage products
plastic bottles
See also
water
Ever Veloza, José
Flores, Domingo
Food and Drug Administration (FDA) approval of stevia
on benzene in soft drinks
bottled water labeling requirements
on bromate in bottled water
dismissal of aspartame concerns
lax regulation of bottled water plants
on perchlorate in spring water
regulation of nutritional claims
foreign markets
Brazil
Coca-Cola Export Corporation
in developing world
forceful entry into
France
franchise system
growth and sales in
Guatemala
political flexibility
postwar expansion
soda consumption and profits
United Kingdom
See also
Coca-Cola Colombia; Coca-Cola FEMSA; Coca-Cola India
Fox, Vicente
France
Gallegos, Carlos
Galvis, Juan Carlos
García, Laura Milena
García, Luis Eduardo
Gardner, Stephen
Gay, Faith
Getman, Ross
Gil, Isidro
Giraldo, Luis Enrique
Giraldo, Oscar
Goizueta, Roberto
Gómez Carpio, María de la Asunción
González, Álvaro
Great Depression
Guatemala
Harry Potter movie sponsorship
Hasbún, Raúl
Hays, Constance
health issues
aspartame consumption
benzene in diet sodas
diabetes
nutritional claims
pesticide residue in beverages
purity of bottled water
water as soda alternative
See also
obesity
Hennrich, Mary Lou
high-fructose corn syrup (HFCS)
Hindustan Coca-Cola Beverages Pvt. Ltd.
See
Coca-Cola India
Hirsch, Harold
Holmes, Oliver Wendell, Jr.
India.
See
Coca-Cola India
International Labour Organization (ILO)
International Union of Food and Allied Workers (IUF)
Isacson, Adam
Isaza, Ramón
Isdell, Neville
Ivester, Douglas
Jacobson, Michael
Jiménez, Marco
Jones, Harrison
Jordan, Laura
Kahn, E. J.
Keith, Max
Kellett, Gigi
Kent, Muhtar
Kerr, Kerry
Killer Coke campaign.
See
Campaign to Stop Killer Coke
Kirby, Richard
Kirby Kielland, Richard
Klein, Naomi
Knauss, Don
Koch, Greg
Koh, James
Kovalik, Dan
Krishnan, A.
Kuri, Rameshwar Prasad
labor issues
anti-union violence in Guatemala
anti-union violence in Turkey
enforcement of workplace policies
human rights standards
working conditions in India
See also
Coca-Cola Colombia
Lavin, Franklin
Leahy, Patrick
Lee, Archie
Lok Samiti
López Pérez, Cristóbal
Lucy, Dora
Ludwig, David
Manco, Hernán
Manley, Lisa
Marín, Rigoberto
marketing.
See
advertising and marketing

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